17-Savvy-Strategies-to-Sell-More-Books-at-Book-Signings

17 Savvy Strategies to Sell More Books at Book Signings

17 Savvy Strategies to Sell More Books at Book Signings

I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore. 

So how do you make sure your book signing events are busy, engaging people, and selling lots of books?

Collaborate on Pre-Event Book Signing Marketing

Ensure you meet or talk with the bookstore or book event host to plan out a shared marketing campaign.

Typically bookstores do little to promote the signings; however, here are the things that bookstores (Chapters, Coles, and independent stores) have done in the past to promote book signings when efforts to collaborate result in a coordinated plan ahead of time:

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5 Reasons More Businesses Are Saying YES to Sponsorship

5 Reasons More Businesses Are Saying YES to Sponsorship

Sponsorship is an untapped revenue source for many entrepreneurs, speakers, and authors. Corporate sponsorship dollars can help you take your big idea and vision to a global brand or a movement.

Why?

Sponsorship is a marketing relationship. You are helping the sponsor as they help you! Doesn’t this feel exciting (and more doable)?

And here’s more good news.

Sponsorship spending is on the rise… and reports indicate that sponsors are seeking new opportunities to fund and support projects through collaboration and sponsorship. This is good news for you and other dream raisers.

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Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

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9 Book Marketing Plans To Help You Raise Your Dream Faster

9 Book Marketing Plans To Help You Raise Your Dream Faster

9 Book Marketing Plans To Help You Raise Your Dream Faster

The “If you build it, they will come” concept does not apply to book sales. Selling more books requires a plan and follow-through action.

Every week, I meet authors who thought once they wrote the book, it would just keep selling and they could move on to write another book.

That is not the case. 

Book sales, whether you are traditionally published or self-published, require ongoing marketing, promotion, and sales activities.

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Hire an Event Planner: The Key to Sanity, Savings, and Success!

Hire an Event Planner: The Key to Sanity, Savings, and Success!

Hire an Event Planner: The Key to Sanity, Savings, and Success!

Event planners. They are the treasured keepers of sanity, savings, and success and the reasons to partner with or hire an event planner for your next event are profuse.

Of course, savvy speakers, authors, and entrepreneurs will try to minimize event costs, perhaps believing that one such saving is to NOT hire an event planning professional. We get it. We’ve been there.

But… the reality of not having a volunteer team, event planning expert, and event support is that everything falls into your lap.

As an event host or speaker, it's not just that you likely will not have the time (or skill set) to manage all these details... it shouldn't be you doing these tasks. If you’re the frazzled one moving furniture, dealing with heating/cooling issues, and handling questions about where the bathrooms are from the attendees, you’re probably not painting the image you wish for yourself as an expert or speaker.

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Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers at live events are incredibly valuable! 

Great volunteers will help set a positive tone and create an energetic environment for the event. They are that memorable, smiling face of the event as guests and attendees arrive.

When your attendees need support, volunteers often jump in to answer questions and meet needs throughout the event.

Recently, Raise a Dream was a sponsor of the Global Influence Summit (GIS) where I presented on sponsorship, along with being one of the GIS co-founders and co-hosts.

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9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

As a speaker having presented to hundreds of thousands of people over the past 20+ years, there have been lots of learnings.

Some of the best lessons have been around how to build influence and leverage speaking events to make a bigger difference in the world.

These speaker lessons have quickly become part of the systems and processes that we use at Raise a Dream.

I recently did a Facebook LIVE on this very topic. You can watch it here!

Below, you'll find nine helpful ways that Raise a Dream systematizes the events we speak at...

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20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

20 Ways to Thank Sponsors Who Support Your Project, Launch, or Event

20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

Thank you is one of the important steps in our Raise a Dream 7-step model (you can download the model, which is included in the free ebook on our home page).

Recognizing the support of your sponsors and their contribution and involvement in your big dream, project, event, etc. is not an obligation; it’s an opportunity when done the right way.

And saying “thank you” doesn't just happen after something is complete. You can recognize your sponsor in many ways, at many points of time throughout your project.

Below, you’ll find a valuable list of over 20 ideas for thanking sponsors that I shared on a recent Raise a Dream Facebook Live (you can watch here).

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How to Use Facebook to Find Speaking Opportunities

How to Use Facebook to Find Speaking Opportunities

There are many ways to find speaking opportunities. The strategy below involves using Facebook for researching speaking opportunities and is one that not many speakers are using.

You or your team are likely on Facebook every day as part of your social engagement, promotion, and brand marketing plan. While you are on there, are you using this platform to help you get business?

Here’s how we use Facebook as a source of intel for finding speaking opportunities (keeping in mind that Facebook is ever changing, so it’s possible the exact layout, options, and images below may change over time).

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Meeting and Collaborating Online: Tools and Success Tips

Meeting and Collaborating Online: Tools and Success Tips

Meeting and Collaborating Online: Tools and Success Tips

Technology makes it possible to create a presence wherever you are in the world. For sponsors and brands, this potential is very exciting.

Virtual meetings have the capacity to connect with both existing and new audiences through many platforms. The possibilities for collaborating online with partners is only limited by your imagination.

There are several platforms our Dream Team at Raise a Dream love. Start using these tools to reach out and make new sponsorship connections and make your next virtual meeting a success!

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