Category Archives for "Growing your business through collaboration and partnership"

2 How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

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2 Get Sponsored by Corporations to Share Your Passion and Message

Get Sponsored by Corporations to Share Your Passion and Message

Get Sponsored by Corporations to Share Your Passion and Message

Speakers, trainers, keynote presenters, and seminar leaders... have you started growing your business through collaboration and sponsorship?

If not, now's the time to get started. There are billions of dollars available in corporate sponsorship, and your next presentation, speaking tour, book launch or philanthropic project could be uplevelled in income, impact, and influence through corporate sponsorship.

Recently, Charmaine led a mastermind session with speakers who have a successful speaking business and are committed to now building their speaking business through corporate sponsorship and collaborating with influencers.

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Get Paid to Speak: How corporate sponsorship can help you generate more income and impact

Get Paid to Speak

Get Paid to Speak: How corporate sponsorship can help you generate more income and impact

Getting paid to speak is often a challenge that we hear about from speakers.

When conference organizers have no or low budgets, speakers feel their expertise is not valued. They often have their fee negotiated to next to nothing.

Thankfully, there are many strategies to overcome this challenge. Speakers CAN be paid to speak!

In this article, we'll explore how collaborating with companies and corporate sponsors can bring you your full speaking fee, plus more.

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Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

For speakers, keynoters, and seminar leaders who are serious about growing their speaking business through collaboration, sponsorship funds, and influence, one the first few things you must have clarity around is the value that you bring to the sponsor (and their audience).

Clarifying the Speaker/Sponsor Relationship:

When corporate sponsors invest time, in-kind contributions, and sponsorship funding or dollars into your big dreams and projects, they are looking to get return on investment.

You see, sponsorship is a marketing relationship where the sponsor is helping you (e.g. contributing cash and other resources or products to your projects), but you are also helping them.

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Sponsor Spotlight Checklist How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Sponsor Spotlight Checklist: How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding!
  • ​Are you a speaker who speaks at events and conferences that have sponsors?
  • Are you an event host or event planning professional?
  • Do you host events, conferences, mastermind, masterclasses, retreats, or trade shows?

If you answered “yes” to any of these questions, this article and checklist is for you!

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Collaboration: Why Sponsors & Funders Want You To Partner on Projects

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

There are many desirable benefits of collaboration... Projects and dreams get launched faster when people come together with common goals, risk is reduced when responsibility is shared, and there are more ways to engage and recognize sponsors. Overall, the end result of any dream raised through collaboration and partnership can be much bigger and better than you may have achieved on your own.

Commonly, collaborative projects are often referred to as alliances, coalitions, partnerships, and networks. Working as teams or units provides the potential or ability to tackle and address challenging problems with innovative solutions.

Sponsors (and funding organizations) are more often encouraging (and in some cases requiring) collaboration as a way of reducing duplication of services, reducing risk, increasing results, and improving sustainability (you can read more here).  

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7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

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Don’t-Let-Decision-Fatigue-Impact-Your-Sponsorship-Opportunities-and-Business-Results

Don’t Let Decision Fatigue Impact Your Sponsorship Opportunities and Business Results

Don’t-Let-Decision-Fatigue-Impact-Your-Sponsorship-Opportunities-and-Business-Results

Now, more than ever, our brains need a break.

Just like overdoing it on your exercise routine (when your body is stiff or achy), our brains can be overworked and become vulnerable to decision fatigue. Our minds need both time to be unplugged from technology and freedom from making decisions.

Think about the number of decisions that you make throughout your work day. When there are too many decisions or too much to do, you may find yourself later fixing issues that resulted from a reactive or poorly thought out decision. ​Such mistakes cost us time, add to frustration, and may impact relationships you are trying to build with sponsors.

Reports indicate that we make about 36,000 decisions each day. WOW! It’s astounding isn’t it? ​

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Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part3

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part3

To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part2

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part2-1096x1096

There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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