Category Archives for "Growing your business through collaboration and partnership"

Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part2

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

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There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO

If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

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8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence. 

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

​Below are eight lessons that can help your crowdfund be successful in many ways.
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The Power of an Hour in Raising Your Dream

The Power of an Hour in Raising Your Dream

One of our Big Dream Primer program ​students posed a great question in our Insiders' Facebook Group. The question was concerning an issue that is very real for many people with a big dream.

“How do you balance having a full-time job/career with having a big dream to raise without going down rabbit holes?” What a great question! It addresses a challenge that many of us face.

There are only 1,440 minutes available to us in a 24-hour period. This is 86,400 seconds in a 24-hour period.  Now given that some of that you are sleeping for 8 hours and then potentially working at a job for another 8 hours, the issue of how to allocate the resource of your time becomes very important. How do we make the best use of the precious time that is available?

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17-Savvy-Strategies-to-Sell-More-Books-at-Book-Signings

17 Savvy Strategies to Sell More Books at Book Signings

17 Savvy Strategies to Sell More Books at Book Signings

I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore. 

So how do you make sure your book signing events are busy, engaging people, and selling lots of books?

Collaborate on Pre-Event Book Signing Marketing

Ensure you meet or talk with the bookstore or book event host to plan out a shared marketing campaign.

Typically bookstores do little to promote the signings; however, here are the things that bookstores (Chapters, Coles, and independent stores) have done in the past to promote book signings when efforts to collaborate result in a coordinated plan ahead of time:

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5 Reasons More Businesses Are Saying YES to Sponsorship

5 Reasons More Businesses Are Saying YES to Sponsorship

Sponsorship is an untapped revenue source for many entrepreneurs, speakers, and authors. Corporate sponsorship dollars can help you take your big idea and vision to a global brand or a movement.

Why?

Sponsorship is a marketing relationship. You are helping the sponsor as they help you! Doesn’t this feel exciting (and more doable)?

And here’s more good news.

Sponsorship spending is on the rise… and reports indicate that sponsors are seeking new opportunities to fund and support projects through collaboration and sponsorship. This is good news for you and other dream raisers.

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Hire an Event Planner: The Key to Sanity, Savings, and Success!

Hire an Event Planner: The Key to Sanity, Savings, and Success!

Hire an Event Planner: The Key to Sanity, Savings, and Success!

Event planners. They are the treasured keepers of sanity, savings, and success and the reasons to partner with or hire an event planner for your next event are profuse.

Of course, savvy speakers, authors, and entrepreneurs will try to minimize event costs, perhaps believing that one such saving is to NOT hire an event planning professional. We get it. We’ve been there.

But… the reality of not having a volunteer team, event planning expert, and event support is that everything falls into your lap.

As an event host or speaker, it's not just that you likely will not have the time (or skill set) to manage all these details... it shouldn't be you doing these tasks. If you’re the frazzled one moving furniture, dealing with heating/cooling issues, and handling questions about where the bathrooms are from the attendees, you’re probably not painting the image you wish for yourself as an expert or speaker.

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20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

20 Ways to Thank Sponsors Who Support Your Project, Launch, or Event

20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

Thank you is one of the important steps in our Raise a Dream 7-step model (you can download the model, which is included in the free ebook on our home page).

Recognizing the support of your sponsors and their contribution and involvement in your big dream, project, event, etc. is not an obligation; it’s an opportunity when done the right way.

And saying “thank you” doesn't just happen after something is complete. You can recognize your sponsor in many ways, at many points of time throughout your project.

Below, you’ll find a valuable list of over 20 ideas for thanking sponsors that I shared on a recent Raise a Dream Facebook Live (you can watch here).

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Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Exactly what is servant leadership?

Servant leadership isn’t about power or hierarchy. It’s about collaboration and partnership. And every organization needs leadership. We all know what happens to a ship when someone isn’t at the helm — it sinks.

Having a captain that stands at the helm and barks orders at everyone will get the job done. Sometimes, it’ll even get the job done well. The problem is that nobody is having any fun in that scenario. Nobody is communicating, learning, or sharing knowledge and responsibility. It doesn’t leave anyone any room to grow -- not for the deckhands, the captain, nor anyone in between.

You see, when “the boss” is the boss, it puts everyone beneath them—it doesn’t build teams, growth, or community.

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Yin and Yang: The Essential Balance in Modern Business

Yin and Yang: The Essential Balance in Modern Business

Yin and Yang: The Essential Balance in Modern Business

Yin and yang, masculine and feminine, whatever you want to call it... men and women bring very different energy to relationships. 

Why is this relevant to your business? I’ll tell you.

No matter what business you are in, a successful business is built on relationships. Your ability to understand your own balance of feminine and masculine energy, as well as the balance of others, will directly affect how and with whom you do business.

Let’s be clear that when we talk about the masculine and feminine energy, we are talking about just that—energy. Men and women each possess both masculine and feminine energies and qualities.

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