Category Archives for "How to get sponsorship and business funding"

Sponsor Spotlight Checklist How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Sponsor Spotlight Checklist: How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding!
  • ​Are you a speaker who speaks at events and conferences that have sponsors?
  • Are you an event host or event planning professional?
  • Do you host events, conferences, mastermind, masterclasses, retreats, or trade shows?

If you answered “yes” to any of these questions, this article and checklist is for you!

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7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

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Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part3

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

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To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part2

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

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There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

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If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

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8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence. 

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

​Below are eight lessons that can help your crowdfund be successful in many ways.
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The Power of an Hour in Raising Your Dream

The Power of an Hour in Raising Your Dream

One of our Big Dream Primer program ​students posed a great question in our Insiders' Facebook Group. The question was concerning an issue that is very real for many people with a big dream.

“How do you balance having a full-time job/career with having a big dream to raise without going down rabbit holes?” What a great question! It addresses a challenge that many of us face.

There are only 1,440 minutes available to us in a 24-hour period. This is 86,400 seconds in a 24-hour period.  Now given that some of that you are sleeping for 8 hours and then potentially working at a job for another 8 hours, the issue of how to allocate the resource of your time becomes very important. How do we make the best use of the precious time that is available?

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5 Reasons More Businesses Are Saying YES to Sponsorship

5 Reasons More Businesses Are Saying YES to Sponsorship

Sponsorship is an untapped revenue source for many entrepreneurs, speakers, and authors. Corporate sponsorship dollars can help you take your big idea and vision to a global brand or a movement.

Why?

Sponsorship is a marketing relationship. You are helping the sponsor as they help you! Doesn’t this feel exciting (and more doable)?

And here’s more good news.

Sponsorship spending is on the rise… and reports indicate that sponsors are seeking new opportunities to fund and support projects through collaboration and sponsorship. This is good news for you and other dream raisers.

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20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

20 Ways to Thank Sponsors Who Support Your Project, Launch, or Event

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Thank you is one of the important steps in our Raise a Dream 7-step model (you can download the model, which is included in the free ebook on our home page).

Recognizing the support of your sponsors and their contribution and involvement in your big dream, project, event, etc. is not an obligation; it’s an opportunity when done the right way.

And saying “thank you” doesn't just happen after something is complete. You can recognize your sponsor in many ways, at many points of time throughout your project.

Below, you’ll find a valuable list of over 20 ideas for thanking sponsors that I shared on a recent Raise a Dream Facebook Live (you can watch here).

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Making an Impact Through Collaboration

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You have a dream that is bursting to be raised!

You know the world will be a better place when this dream is no longer a dream and it becomes a reality.

And you are tired of going at it alone.   

Making a difference, raising dreams can sometimes feel like pushing a boulder uphill.

What’s the solution?  

One word: Collaboration.

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