Category Archives for "How to get sponsorship and business funding"

Making_friends_with_company_gatekeepers

Making Friends With Company “Gatekeepers”

Making_friends_with_company_gatekeepers

​Getting past the gatekeepers within companies, brands, and organizations to connect with decision makers can sometimes be the most difficult challenge in building relationships with potential strategic partners and sponsors.

How can you overcome this challenge that sometimes feels impossible?

It’s actually pretty simple.

Make friends with the gatekeepers.  

If gatekeepers feel comfortable with you, and “like” you, they are more likely to connect you with the person you need to know.

Continue reading
kindness_ripples-corporate_sponsorship_dollars

Kindness Inspired Corporate Sponsorship Dollars

kindness ripples - corporate sponsorship dollars

​Stacy Lewis, pro golfer, recently won her first tournament since 2014. Prior to the tournament, she pledged that she would give her prize money to those affected by Hurricane Harvey in Houston, and true to her word she donated the winnings of $195,000.

Her generosity inspired a ripple effect, one that we often see in sponsorship. Her two biggest sponsors stepped up to the mound to support the hurricane relief efforts and victims. KPMG matched Stacy’s donation and Marathon Oil supported this by offering an additional million dollars. This was a great example of the power of collaboration mixed with sponsorship to support an important cause.  

In our work of raising dreams through our own projects and for our clients, we have the pleasure of witnessing this same type of ripple effect that results from having the right partners and sponsors, at the right time, for the right project or cause.

Continue reading
Google_Alerts-sponsorship_and_brand_awareness

Google Alerts: Who’s Talking About Your Brand?

Google Alerts

​I​f you aren't using Google Alerts to find out who’s talking about you, your brand, or your dream sponsors, it’s time to start today! Are you using Google Alerts to…

  • See where you are appearing in the online world?
  • Find out about speaking opportunities?
  • See where your book(s) are being mentioned?

We use this tool daily to find out about media and speaking opportunities, find reviews on our books, and locate where we are being quoted or appearing on blogger or media sites.

Continue reading
turn_your_message_into_a_movement

Social Media: Turning Your Message into a Movement

turn_your_message_into_a_movement

What does it take to turn your message into a movement? How can you get people around the world excited about your cause or project?

In what ways does social media play a role?

Social media plays a significant role in turning your message or cause into a movement. Social media allows you to reach people around the globe with whom you would never otherwise be able to connect. Through its reach, you equip yourself with champions and influencers able to share your message, cause, and movement with their national and international circles. This is really powerful stuff! 

Continue reading