Category Archives for "Relationship in business & sponsorship"

Sharing Stories to Build Sponsorship Relationships

Sharing Stories to Build Sponsorship and Business Relationships

Sharing Stories to Build Sponsorship Relationships

I recently heard colleague and speaker, Karen McGregor, say something about speaking that also translates into the collaboration and sponsorship world.

She said, "One of the mistakes is that speakers don't understand what the audience is buying, e.g. transformation or the ability/skills to get over a problem. You can help them understand this through stories. You must share stories."

So how does the need to share stories relate to getting your projects funded, securing sponsorship dollars, attracting people to support your crowdfund, or turning prospects into contracts?

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Collaboration: Why Sponsors & Funders Want You To Partner on Projects

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

There are many desirable benefits of collaboration... Projects and dreams get launched faster when people come together with common goals, risk is reduced when responsibility is shared, and there are more ways to engage and recognize sponsors. Overall, the end result of any dream raised through collaboration and partnership can be much bigger and better than you may have achieved on your own.

Commonly, collaborative projects are often referred to as alliances, coalitions, partnerships, and networks. Working as teams or units provides the potential or ability to tackle and address challenging problems with innovative solutions.

Sponsors (and funding organizations) are more often encouraging (and in some cases requiring) collaboration as a way of reducing duplication of services, reducing risk, increasing results, and improving sustainability (you can read more here).  

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7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

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7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections. 

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

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8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence. 

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

​Below are eight lessons that can help your crowdfund be successful in many ways.
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Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

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Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers at live events are incredibly valuable! 

Great volunteers will help set a positive tone and create an energetic environment for the event. They are that memorable, smiling face of the event as guests and attendees arrive.

When your attendees need support, volunteers often jump in to answer questions and meet needs throughout the event.

Recently, Raise a Dream was a sponsor of the Global Influence Summit (GIS) where I presented on sponsorship, along with being one of the GIS co-founders and co-hosts.

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20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

20 Ways to Thank Sponsors Who Support Your Project, Launch, or Event

20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

Thank you is one of the important steps in our Raise a Dream 7-step model (you can download the model, which is included in the free ebook on our home page).

Recognizing the support of your sponsors and their contribution and involvement in your big dream, project, event, etc. is not an obligation; it’s an opportunity when done the right way.

And saying “thank you” doesn't just happen after something is complete. You can recognize your sponsor in many ways, at many points of time throughout your project.

Below, you’ll find a valuable list of over 20 ideas for thanking sponsors that I shared on a recent Raise a Dream Facebook Live (you can watch here).

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Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Exactly what is servant leadership?

Servant leadership isn’t about power or hierarchy. It’s about collaboration and partnership. And every organization needs leadership. We all know what happens to a ship when someone isn’t at the helm — it sinks.

Having a captain that stands at the helm and barks orders at everyone will get the job done. Sometimes, it’ll even get the job done well. The problem is that nobody is having any fun in that scenario. Nobody is communicating, learning, or sharing knowledge and responsibility. It doesn’t leave anyone any room to grow -- not for the deckhands, the captain, nor anyone in between.

You see, when “the boss” is the boss, it puts everyone beneath them—it doesn’t build teams, growth, or community.

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Yin and Yang: The Essential Balance in Modern Business

Yin and Yang: The Essential Balance in Modern Business

Yin and Yang: The Essential Balance in Modern Business

Yin and yang, masculine and feminine, whatever you want to call it... men and women bring very different energy to relationships. 

Why is this relevant to your business? I’ll tell you.

No matter what business you are in, a successful business is built on relationships. Your ability to understand your own balance of feminine and masculine energy, as well as the balance of others, will directly affect how and with whom you do business.

Let’s be clear that when we talk about the masculine and feminine energy, we are talking about just that—energy. Men and women each possess both masculine and feminine energies and qualities.

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