Category Archives for "Relationship in business & sponsorship"

ou Were Nominated for an Award... Now What?

You Were Nominated for an Award… Now What?

ou Were Nominated for an Award... Now What?

This blog is about awards and some tips to help you leverage awards and nominations.

You may have been nominated for an award and received the "Congratulations! You have been nominated!" message. If you have, here are some valuable tips to help you leverage being nominated or winning awards.

Being nominated for an award is an important milestone and success for you, your business or organization, your project, your team, and the organization hosting the awards. 

Celebrations connect people and now more than ever celebrating and connecting is important to make a positive impact in our world.  

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3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

In 2020, we had numerous opportunities to speak with sponsors from local, regional, and national businesses and brands. This online and virtual world we are living in with cancelled live events and the need to do business differently has also impacted sponsors and their ability to market their brands in ways they are accustomed to. 

We heard both challenges and opportunities in these conversations with sponsors. Besides getting to learn about the brands on a much deeper level and build relationships with them, we also were able to hear about some of the common sponsorship mistakes they see sponsor seekers making.

We thought this insider information and the useful insights below could be of benefit to you as you move forward with raising your dreams through collaboration and sponsorship. 

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12 Days of Thank You

12 Days of Thank You

12 Days of Thank You

We thought it would be great to gather some tips from our Raise a Dream community about thanking, appreciating, and recognizing partners throughout the holiday season.

These twelve tips can be modified and utilized throughout the year to recognize partners, champions, and sponsors.  

Sponsors & Partners Thank You #1:

Have a holiday gift card delivered to the business office. Think of fun ways to package the card. Personalize and perhaps put in a frame so that people keep the card.

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Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

If you’ve been a member of our Raise a Dream community for any time, you may have heard us talk about the importance of customization and personalization to sponsorship relationships a lot

You have read our blogs, articles, and emails where we write about avoiding generic sponsorship packages and the old school “gold, silver and bronze” tiered approach. These are quick giveaways to a potential brand partner that you have not done your research, built a relationship with them, or taken time to discover their needs or how to support their goals. 

The more that you can do to honour an authentic relationship and find ways to give the “personal touch” (from the first connection through to the fulfillment of an agreement), the more you will stand out and develop long-term collaborations.

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3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

Are you actively using LinkedIn?

If not, LinkedIn can be one of your main sources of contact and research to find out who to connect with in partner/sponsor brand companies. 

Just reviewing a brand LinkedIn company page and the profile of the person you are reaching out to (or having a discovery call with) before getting on the call can help prepare you with the right information to make an impactful impression.

The three LinkedIn strategies below, including a sample script you can use, will help pave the way to a YES with sponsorship and collaboration opportunities.

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2 What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

While onions, icebergs, and Columbo don't appear to have any relevance with getting corporate sponsorship funding, they in fact do!

They represent three important concepts that impact relationship building, trust, and connection⁠—all essential ingredients for sponsorship agreements to move forward.

Onions: Peeling Back the Layers of What Matters to Sponsors

Think of relationships, conversations, and people much like onions. They have layers and, just like onions, the layers need to be pulled back a bit to create mutual understanding and achieve clarity on what matters most to a sponsor. 

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Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Our social connections are challenged as we are all living in and navigating through challenging, quickly changing, and uncertain times. Things are not "business as usual."

In a time when we're physically distancing ourselves from one another, it is still important to stay connected to one another. Social distancing does not need to mean social disconnection. 

In fact, during this time, you can organize or systematize ways of staying connected throughout the year with funders, donors, collaboration partners, and sponsors.

The ideas and opportunities below will help you maintain, nurture, and build important relationships. These relationships can be vital support systems for your business, project, or service club. 

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How to Use Collaboration to Overcome Funding Challenges

How to Use Collaboration to Overcome Funding Challenges

How to Use Collaboration to Overcome Funding Challenges

Spring is often a very busy time for organizations and entrepreneurs that receive government funding. ​Contracts may have come to a close on March 31st and new contracts (and funding) often start April 1st.

Unfortunately, it can be a stressful time if those in charge of funds and programs face the challenges that emerge upon learning that government funds may be clawed back or not approved. 

With these funding challenges in mind, it’s important to look for solutions, especially involving collaboration, to see if there are funding opportunities that are being overlooked.

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Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses


​Many nonprofits, charities, associations and event planners are missing an important step in the sponsorship and fundraising process. 

This one step can help you raise funds and attract the interest from brands and businesses you have not yet partnered with.

If you are not asking for references and testimonials from corporate partners and sponsors that you have worked with, you are missing out on attracting new partners and sponsorship to help you raise funds, increase revenue, and help you make a bigger impact in your community.

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Turning Sponsorship Objections Into Opportunities

Turning Sponsorship Objections Into Opportunities

One of our Dream Raisers did a great social media share about the objections, internal chatter, and “noise” he had in his head that prevented him from doing the ASK for support or sponsorship funds.

Importantly, he did not listen to the noise but instead he stepped out of his comfort zone, did the ask, and the sponsor happily supported his project, again.

Typically, it’s fear of objections that paralyzes potential. That noise and internal chatter can prevent dreams from getting raised unless you do as he did: embrace the discomfort.

Remember it is always a NO unless you ask, and what if the answer is a YES?

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