Sharing Stories to Build Sponsorship and Business Relationships
I recently heard colleague and speaker, Karen McGregor, say something about speaking that also translates into the collaboration and sponsorship world.
She said, "One of the mistakes is that speakers don't understand what the audience is buying, e.g. transformation or the ability/skills to get over a problem. You can help them understand this through stories. You must share stories."
So how does the need to share stories relate to getting your projects funded, securing sponsorship dollars, attracting people to support your crowdfund, or turning prospects into contracts?