Category Archives for "Relationship in business & sponsorship"

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections. 

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

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8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence. 

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

​Below are eight lessons that can help your crowdfund be successful in many ways.
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Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

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Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers at live events are incredibly valuable! 

Great volunteers will help set a positive tone and create an energetic environment for the event. They are that memorable, smiling face of the event as guests and attendees arrive.

When your attendees need support, volunteers often jump in to answer questions and meet needs throughout the event.

Recently, Raise a Dream was a sponsor of the Global Influence Summit (GIS) where I presented on sponsorship, along with being one of the GIS co-founders and co-hosts.

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20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

20 Ways to Thank Sponsors Who Support Your Project, Launch, or Event

20-Ways-to-Say-Thank-You-to-Sponsors-Who-Support-Your-Project-Launch-or-Event

Thank you is one of the important steps in our Raise a Dream 7-step model (you can download the model, which is included in the free ebook on our home page).

Recognizing the support of your sponsors and their contribution and involvement in your big dream, project, event, etc. is not an obligation; it’s an opportunity when done the right way.

And saying “thank you” doesn't just happen after something is complete. You can recognize your sponsor in many ways, at many points of time throughout your project.

Below, you’ll find a valuable list of over 20 ideas for thanking sponsors that I shared on a recent Raise a Dream Facebook Live (you can watch here).

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Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Exactly what is servant leadership?

Servant leadership isn’t about power or hierarchy. It’s about collaboration and partnership. And every organization needs leadership. We all know what happens to a ship when someone isn’t at the helm — it sinks.

Having a captain that stands at the helm and barks orders at everyone will get the job done. Sometimes, it’ll even get the job done well. The problem is that nobody is having any fun in that scenario. Nobody is communicating, learning, or sharing knowledge and responsibility. It doesn’t leave anyone any room to grow -- not for the deckhands, the captain, nor anyone in between.

You see, when “the boss” is the boss, it puts everyone beneath them—it doesn’t build teams, growth, or community.

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Yin and Yang: The Essential Balance in Modern Business

Yin and Yang: The Essential Balance in Modern Business

Yin and Yang: The Essential Balance in Modern Business

Yin and yang, masculine and feminine, whatever you want to call it... men and women bring very different energy to relationships. 

Why is this relevant to your business? I’ll tell you.

No matter what business you are in, a successful business is built on relationships. Your ability to understand your own balance of feminine and masculine energy, as well as the balance of others, will directly affect how and with whom you do business.

Let’s be clear that when we talk about the masculine and feminine energy, we are talking about just that—energy. Men and women each possess both masculine and feminine energies and qualities.

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Emcees-Gone-Wild--It's-Not-About-YOU

Emcees Gone Wild: It’s Not About YOU!

Emcees-Gone-Wild--It's-Not-About-You-Tips-for-live-events-and-speakers

~ By Charmaine Hammond, CSP, MA, BA

As a speaker, I often get the opportunity to meet many amazing emcees who masterfully create powerful connections between the audience and the speaker they are about to hear. 

I’ve seen exceptional emcees create meaningful energy for the room, who model how to show up (they set the expectations for the audience by showing how to “be” at the event), and who honour the event host.

Unfortunately, I meet just as many emcees who make the event about them.

The role of an emcee is an important one. The host is counting on you to do a number of things that will  keep the event on track and ensure long lasting and successful event results. Their desire is to create a positive experience for the audience that will forge a bond of trust, inspire them to attend again, and generate good gossip or chatter about that event for a long time to come.  

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10 Tips on How Collaborating with Your University Alumni Can Help Raise Dreams

10 Tips on How Collaborating With Your University Alumni Can Help Raise Dreams

Recently, Charmaine had the opportunity to speak at the Canadian Association of Professional Speakers Convention (CAPS) in Ottawa. Many speakers attended her session on Planning a Speaking and Book Tour.  

One of the marketing tips she provided was ensuring that your college or university alumni is engaged in your project. Alumni associations love to hear and share the good news of their members and graduates (no matter how long ago it was). They all have a big database, a large social media following, newsletters, events, and magazines or publications. 

Charmaine has been featured in all her Alumni magazines (Sheridan College, Royal Roads University, University of Waterloo, and Renison College). Two of these Alumni nominated her for prestigious awards, one of which she was honoured with several years ago (Alumni of the year).

They have also hosted events for Charmaine and have attended conferences where she is speaking. She has had numerous updates and full-page features in their magazines and newsletters over the years.​

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Making-an-Impact-Through-Collaboration-Raise-a-Dream

Making an Impact Through Collaboration

Making-an-Impact-Through-Collaboration-Raise-a-Dream

You have a dream that is bursting to be raised!

You know the world will be a better place when this dream is no longer a dream and it becomes a reality.

And you are tired of going at it alone.   

Making a difference, raising dreams can sometimes feel like pushing a boulder uphill.

What’s the solution?  

One word: Collaboration.

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