Category Archives for "Sponsorship for speakers & authors"

2 How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

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2 Get Sponsored by Corporations to Share Your Passion and Message

Get Sponsored by Corporations to Share Your Passion and Message

Get Sponsored by Corporations to Share Your Passion and Message

Speakers, trainers, keynote presenters, and seminar leaders... have you started growing your business through collaboration and sponsorship?

If not, now's the time to get started. There are billions of dollars available in corporate sponsorship, and your next presentation, speaking tour, book launch or philanthropic project could be uplevelled in income, impact, and influence through corporate sponsorship.

Recently, Charmaine led a mastermind session with speakers who have a successful speaking business and are committed to now building their speaking business through corporate sponsorship and collaborating with influencers.

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Sharing Stories to Build Sponsorship Relationships

Sharing Stories to Build Sponsorship and Business Relationships

Sharing Stories to Build Sponsorship Relationships

I recently heard colleague and speaker, Karen McGregor, say something about speaking that also translates into the collaboration and sponsorship world.

She said, "One of the mistakes is that speakers don't understand what the audience is buying, e.g. transformation or the ability/skills to get over a problem. You can help them understand this through stories. You must share stories."

So how does the need to share stories relate to getting your projects funded, securing sponsorship dollars, attracting people to support your crowdfund, or turning prospects into contracts?

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Get Paid to Speak: How corporate sponsorship can help you generate more income and impact

Get Paid to Speak

Get Paid to Speak: How corporate sponsorship can help you generate more income and impact

Getting paid to speak is often a challenge that we hear about from speakers.

When conference organizers have no or low budgets, speakers feel their expertise is not valued. They often have their fee negotiated to next to nothing.

Thankfully, there are many strategies to overcome this challenge. Speakers CAN be paid to speak!

In this article, we'll explore how collaborating with companies and corporate sponsors can bring you your full speaking fee, plus more.

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Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

For speakers, keynoters, and seminar leaders who are serious about growing their speaking business through collaboration, sponsorship funds, and influence, one the first few things you must have clarity around is the value that you bring to the sponsor (and their audience).

Clarifying the Speaker/Sponsor Relationship:

When corporate sponsors invest time, in-kind contributions, and sponsorship funding or dollars into your big dreams and projects, they are looking to get return on investment.

You see, sponsorship is a marketing relationship where the sponsor is helping you (e.g. contributing cash and other resources or products to your projects), but you are also helping them.

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Sponsor Spotlight Checklist How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Sponsor Spotlight Checklist: How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding!
  • ​Are you a speaker who speaks at events and conferences that have sponsors?
  • Are you an event host or event planning professional?
  • Do you host events, conferences, mastermind, masterclasses, retreats, or trade shows?

If you answered “yes” to any of these questions, this article and checklist is for you!

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Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

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9 Book Marketing Plans To Help You Raise Your Dream Faster

9 Book Marketing Plans To Help You Raise Your Dream Faster

9 Book Marketing Plans To Help You Raise Your Dream Faster

The “If you build it, they will come” concept does not apply to book sales. Selling more books requires a plan and follow-through action.

Every week, I meet authors who thought once they wrote the book, it would just keep selling and they could move on to write another book.

That is not the case. 

Book sales, whether you are traditionally published or self-published, require ongoing marketing, promotion, and sales activities.

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9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

As a speaker having presented to hundreds of thousands of people over the past 20+ years, there have been lots of learnings.

Some of the best lessons have been around how to build influence and leverage speaking events to make a bigger difference in the world.

These speaker lessons have quickly become part of the systems and processes that we use at Raise a Dream.

I recently did a Facebook LIVE on this very topic. You can watch it here!

Below, you'll find nine helpful ways that Raise a Dream systematizes the events we speak at...

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How to Use Facebook to Find Speaking Opportunities

How to Use Facebook to Find Speaking Opportunities

There are many ways to find speaking opportunities. The strategy below involves using Facebook for researching speaking opportunities and is one that not many speakers are using.

You or your team are likely on Facebook every day as part of your social engagement, promotion, and brand marketing plan. While you are on there, are you using this platform to help you get business?

Here’s how we use Facebook as a source of intel for finding speaking opportunities (keeping in mind that Facebook is ever changing, so it’s possible the exact layout, options, and images below may change over time).

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