Category Archives for "Systems, tools, & resources for sponsorship"

12 Days of Thank You

12 Days of Thank You

12 Days of Thank You

We thought it would be great to gather some tips from our Raise a Dream community about thanking, appreciating, and recognizing partners throughout the holiday season.

These twelve tips can be modified and utilized throughout the year to recognize partners, champions, and sponsors.  

Sponsors & Partners Thank You #1:

Have a holiday gift card delivered to the business office. Think of fun ways to package the card. Personalize and perhaps put in a frame so that people keep the card.

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Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

If you’ve been a member of our Raise a Dream community for any time, you may have heard us talk about the importance of customization and personalization to sponsorship relationships a lot

You have read our blogs, articles, and emails where we write about avoiding generic sponsorship packages and the old school “gold, silver and bronze” tiered approach. These are quick giveaways to a potential brand partner that you have not done your research, built a relationship with them, or taken time to discover their needs or how to support their goals. 

The more that you can do to honour an authentic relationship and find ways to give the “personal touch” (from the first connection through to the fulfillment of an agreement), the more you will stand out and develop long-term collaborations.

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3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

Are you actively using LinkedIn?

If not, LinkedIn can be one of your main sources of contact and research to find out who to connect with in partner/sponsor brand companies. 

Just reviewing a brand LinkedIn company page and the profile of the person you are reaching out to (or having a discovery call with) before getting on the call can help prepare you with the right information to make an impactful impression.

The three LinkedIn strategies below, including a sample script you can use, will help pave the way to a YES with sponsorship and collaboration opportunities.

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Sponsor Information Documents and Proposals: When a Sponsor Says,

Sponsor Information and Proposal Docs: When a Sponsor Says, "Send Me Something…"

Sponsor Information Documents and Proposals: When a Sponsor Says, "Send Me Something..."

When you do the work of researching brands, have a great series of discovery calls, and then you get to that important place in the conversation where a potential sponsor says, “Send me something…” you may not know what your partner or sponsor information document should include.

We are asked lots of these questions by speakers, authors, entrepreneurs and organizations seeking sponsorship and working on building sponsor relationships:

  • What do I need to provide to sponsors? 

  • What goes in a proposal to sponsors? 

  • What do sponsors want to see when being asked for sponsorship? 

  • How do I articulate the value I can bring to sponsors?

One thing’s for sure… if you make your ASK before building a relationship and/or if you send a generic proposal, you can probably expect your document to end up in the garbage.

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4 How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

Finding the sponsorship contact in charge of decisions for a particular brand can sometimes be a challenge.

That said, if you as the sponsor-seeker are willing to follow our 7-step collaboration and sponsorship model and invest a little time into sponsorship contact research, you will not only find the right person, you will likely impress them once you connect with them. 

Sponsorship decision-makers notice when you have spent some time learning about them before the call (checking out their website, social media, press releases, and media). 

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Turning Your Book into a Business: Systems, Mistakes, and Solutions

Turning Your Book into a Business: Systems, Mistakes, and Solutions

Turning Your Book into a Business: Systems, Mistakes, and Solutions

The fundamentals of turning your book into a business largely stem from systematizing everything you do, paying attention to what doesn’t work, and making long-term plans that will keep your marketing efforts always in gear. 

In this feature, we take a quick look at how these three elements can help make your book a success.

Repeat After Me… Systematize!

Whether you’re in book launch or long-term book marketing mode, if you develop templates and protocols that you can use repeatedly, your successes will not only come easier with time but with better results as you narrow your focus on what’s efficient and effective for your topic and audience. 

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Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

The current times we are living in with social distancing, mandated isolation and a global pandemic along with natural (and man-made) disasters are creating significant challenges for nonprofit organizations, entrepreneurs,  and purpose-driven professionals. 

In many cases, a situation like a health pandemic or a disaster can result in an entrepreneur or organization struggling financially, losing good staff, reducing or cutting operations, and even failing. These types of crises can definitely and deeply impact an organization’s morale and sense of connectedness.

Collaboration and preparedness are key in bouncing forward and safeguarding your ability to do what you love, serve your clients, and stay connected.

After working with several communities, organizations, and businesses who have experienced natural disasters, below are a few learnings to share to ensure that your passion remains intact and to help you get through the challenges that occur after a disaster.

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1 What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

If you follow the Raise a Dream 7-Step Sponsorship Success model (available in the ebook on our homepage here), you’ll see that collecting and following up on information play large roles in the success of building relationships with potential partners and sponsors...

...and then keeping those relationships long-term!

There are a number of ways to process the information you need in order to stand out to sponsors and grow your business.

Let’s talk about a few.

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I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

Let’s face it... raising dreams and building a business can be tough and isolating, but it doesn’t have to be that way.

Raising big dreams like the ones you have takes a team. But who says you need a huge budget to build a team?

5 Collaborative Ways to Build Teams Without a Budget

Below are a few ways that we have built teams to raise dreams without a budget (or while the funds are being generated to pay a team).

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1 The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!
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