Category Archives for "Systems, tools, & resources for sponsorship"

I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

Let’s face it... raising dreams and building a business can be tough and isolating, but it doesn’t have to be that way.

Raising big dreams like the ones you have takes a team. But who says you need a huge budget to build a team?

5 Collaborative Ways to Build Teams Without a Budget

Below are a few ways that we have built teams to raise dreams without a budget (or while the funds are being generated to pay a team).

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The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!
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Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising. 

Sponsorship Myths:

At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.

Sponsorship is a marketing relationship.

Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.

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Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

For speakers, keynoters, and seminar leaders who are serious about growing their speaking business through collaboration, sponsorship funds, and influence, one the first few things you must have clarity around is the value that you bring to the sponsor (and their audience).

Clarifying the Speaker/Sponsor Relationship:

When corporate sponsors invest time, in-kind contributions, and sponsorship funding or dollars into your big dreams and projects, they are looking to get return on investment.

You see, sponsorship is a marketing relationship where the sponsor is helping you (e.g. contributing cash and other resources or products to your projects), but you are also helping them.

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7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections. 

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

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Don’t-Let-Decision-Fatigue-Impact-Your-Sponsorship-Opportunities-and-Business-Results

Don’t Let Decision Fatigue Impact Your Sponsorship Opportunities and Business Results

Don’t-Let-Decision-Fatigue-Impact-Your-Sponsorship-Opportunities-and-Business-Results

Now, more than ever, our brains need a break.

Just like overdoing it on your exercise routine (when your body is stiff or achy), our brains can be overworked and become vulnerable to decision fatigue. Our minds need both time to be unplugged from technology and freedom from making decisions.

Think about the number of decisions that you make throughout your work day. When there are too many decisions or too much to do, you may find yourself later fixing issues that resulted from a reactive or poorly thought out decision. ​Such mistakes cost us time, add to frustration, and may impact relationships you are trying to build with sponsors.

Reports indicate that we make about 36,000 decisions each day. WOW! It’s astounding isn’t it? ​

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The Power of an Hour in Raising Your Dream

The Power of an Hour in Raising Your Dream

One of our Big Dream Primer program ​students posed a great question in our Insiders' Facebook Group. The question was concerning an issue that is very real for many people with a big dream.

“How do you balance having a full-time job/career with having a big dream to raise without going down rabbit holes?” What a great question! It addresses a challenge that many of us face.

There are only 1,440 minutes available to us in a 24-hour period. This is 86,400 seconds in a 24-hour period.  Now given that some of that you are sleeping for 8 hours and then potentially working at a job for another 8 hours, the issue of how to allocate the resource of your time becomes very important. How do we make the best use of the precious time that is available?

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Hire an Event Planner: The Key to Sanity, Savings, and Success!

Hire an Event Planner: The Key to Sanity, Savings, and Success!

Hire an Event Planner: The Key to Sanity, Savings, and Success!

Event planners. They are the treasured keepers of sanity, savings, and success and the reasons to partner with or hire an event planner for your next event are profuse.

Of course, savvy speakers, authors, and entrepreneurs will try to minimize event costs, perhaps believing that one such saving is to NOT hire an event planning professional. We get it. We’ve been there.

But… the reality of not having a volunteer team, event planning expert, and event support is that everything falls into your lap.

As an event host or speaker, it's not just that you likely will not have the time (or skill set) to manage all these details... it shouldn't be you doing these tasks. If you’re the frazzled one moving furniture, dealing with heating/cooling issues, and handling questions about where the bathrooms are from the attendees, you’re probably not painting the image you wish for yourself as an expert or speaker.

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Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers: 10 Critical Roles Volunteers Can Play at Your Next Event

Volunteers at live events are incredibly valuable! 

Great volunteers will help set a positive tone and create an energetic environment for the event. They are that memorable, smiling face of the event as guests and attendees arrive.

When your attendees need support, volunteers often jump in to answer questions and meet needs throughout the event.

Recently, Raise a Dream was a sponsor of the Global Influence Summit (GIS) where I presented on sponsorship, along with being one of the GIS co-founders and co-hosts.

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9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

As a speaker having presented to hundreds of thousands of people over the past 20+ years, there have been lots of learnings.

Some of the best lessons have been around how to build influence and leverage speaking events to make a bigger difference in the world.

These speaker lessons have quickly become part of the systems and processes that we use at Raise a Dream.

I recently did a Facebook LIVE on this very topic. You can watch it here!

Below, you'll find nine helpful ways that Raise a Dream systematizes the events we speak at...

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