5 Ways Authors Can Make Their Book a Business

5 Ways Authors Can Make Their Book a Business

5 Ways Authors Can Make Their Book a Business

Authors, it is time to sell more books, sell books in bulk, and make your book a business. The energy, time, personal commitment and emotional investment (let alone financial investment) that goes into writing a book or participating in a collaborative book is steep.

When you commit to making your book a business, not only can you maximize your investment, but you can also increase book sales, get more media, secure more speaking and events, and set yourself up for sponsorship.

Below are 5 tips to make your book a business along with testimonials of authors who’ve been in the Your Book as a Business program, a collaborative offering between Raise a Dream and Women Speakers Association. These tips offer a little sneak preview into what we cover in the
training. 

You can join Charmaine along with other authors who want to make a bigger impact with their message and turn their book into a profitable revenue stream.

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How a Book Can Help Your Impact and Income Reach New Heights

How a Book Can Help Your Impact and Income Reach New Heights

How a Book Can Help Your Impact and Income Reach New Heights

Did you know that there are book marketing opportunities available that can not only help you spread your message, but also increase your impact and income?

Whether you are an entrepreneur, a nonprofit, a service club, or an individual, if you have a story that can help people or content that people need, launching a book may be a perfect opportunity to get that message into the right hands (or even ears). 

Let’s unpack this a bit and start with a few simple examples.

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12 Days of Thank You

12 Days of Thank You

12 Days of Thank You

We thought it would be great to gather some tips from our Raise a Dream community about thanking, appreciating, and recognizing partners throughout the holiday season.

These twelve tips can be modified and utilized throughout the year to recognize partners, champions, and sponsors.  

Sponsors & Partners Thank You #1:

Have a holiday gift card delivered to the business office. Think of fun ways to package the card. Personalize and perhaps put in a frame so that people keep the card.

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Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship

If you’ve been a member of our Raise a Dream community for any time, you may have heard us talk about the importance of customization and personalization to sponsorship relationships a lot

You have read our blogs, articles, and emails where we write about avoiding generic sponsorship packages and the old school “gold, silver and bronze” tiered approach. These are quick giveaways to a potential brand partner that you have not done your research, built a relationship with them, or taken time to discover their needs or how to support their goals. 

The more that you can do to honour an authentic relationship and find ways to give the “personal touch” (from the first connection through to the fulfillment of an agreement), the more you will stand out and develop long-term collaborations.

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6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

What if you could find sponsors and have other businesses pay for your book tour?

What if local businesses purchased your books in bulk for their clients to hand out at events or to gift to charitable organizations and people in need?

What if your book tour didn’t cost you more than the price of a grande latte?

One of the things we LOVE talking about is building a circle of corporate champions, partners, and sponsors… 

Professional speaker, bestselling author, and collaboration expert, Charmaine Hammond, has had books be optioned for movie rights, has presented to more than 400,000 people around the world, and has helped authors around the globe make their book a business.

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3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

Are you actively using LinkedIn?

If not, LinkedIn can be one of your main sources of contact and research to find out who to connect with in partner/sponsor brand companies. 

Just reviewing a brand LinkedIn company page and the profile of the person you are reaching out to (or having a discovery call with) before getting on the call can help prepare you with the right information to make an impactful impression.

The three LinkedIn strategies below, including a sample script you can use, will help pave the way to a YES with sponsorship and collaboration opportunities.

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Sponsor Information Documents and Proposals: When a Sponsor Says,

Sponsor Information and Proposal Docs: When a Sponsor Says, "Send Me Something…"

Sponsor Information Documents and Proposals: When a Sponsor Says, "Send Me Something..."

When you do the work of researching brands, have a great series of discovery calls, and then you get to that important place in the conversation where a potential sponsor says, “Send me something…” you may not know what your partner or sponsor information document should include.

We are asked lots of these questions by speakers, authors, entrepreneurs and organizations seeking sponsorship and working on building sponsor relationships:

  • What do I need to provide to sponsors? 

  • What goes in a proposal to sponsors? 

  • What do sponsors want to see when being asked for sponsorship? 

  • How do I articulate the value I can bring to sponsors?

One thing’s for sure… if you make your ASK before building a relationship and/or if you send a generic proposal, you can probably expect your document to end up in the garbage.

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2 What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

While onions, icebergs, and Columbo don't appear to have any relevance with getting corporate sponsorship funding, they in fact do!

They represent three important concepts that impact relationship building, trust, and connection⁠—all essential ingredients for sponsorship agreements to move forward.

Onions: Peeling Back the Layers of What Matters to Sponsors

Think of relationships, conversations, and people much like onions. They have layers and, just like onions, the layers need to be pulled back a bit to create mutual understanding and achieve clarity on what matters most to a sponsor. 

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4 How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

Finding the sponsorship contact in charge of decisions for a particular brand can sometimes be a challenge.

That said, if you as the sponsor-seeker are willing to follow our 7-step collaboration and sponsorship model and invest a little time into sponsorship contact research, you will not only find the right person, you will likely impress them once you connect with them. 

Sponsorship decision-makers notice when you have spent some time learning about them before the call (checking out their website, social media, press releases, and media). 

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Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Our social connections are challenged as we are all living in and navigating through challenging, quickly changing, and uncertain times. Things are not "business as usual."

In a time when we're physically distancing ourselves from one another, it is still important to stay connected to one another. Social distancing does not need to mean social disconnection. 

In fact, during this time, you can organize or systematize ways of staying connected throughout the year with funders, donors, collaboration partners, and sponsors.

The ideas and opportunities below will help you maintain, nurture, and build important relationships. These relationships can be vital support systems for your business, project, or service club. 

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