Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

As a nonprofit fundraiser, you know the value of government funding, individual donations, and grants, but another source of revenue to consider is corporate sponsorship -- an untapped revenue source for many nonprofits and service clubs. 

Many nonprofits have effectively leveraged relationships with corporate sponsorships to increase revenue, further their cause or mission, and make a bigger impact.

Nonprofits, associations, and service clubs can raise more money and boost impact to support their projects and programs when they understand how corporate sponsorship works and how such support differs from what most charities know as philanthropy. When organizations and those responsible for association management know what sponsorship decision-makers want to see, they can build meaningful relationships with brands. Leaders and managers who understand how corporate sponsorship and cause marketing works will stand out and get more yeses!

Continue reading
Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses


​Many nonprofits, charities, associations and event planners are missing an important step in the sponsorship and fundraising process. 

This one step can help you raise funds and attract the interest from brands and businesses you have not yet partnered with.

If you are not asking for references and testimonials from corporate partners and sponsors that you have worked with, you are missing out on attracting new partners and sponsorship to help you raise funds, increase revenue, and help you make a bigger impact in your community.

Continue reading

4 S's in Leadership That Increase Sponsorship

4 S's in Leadership That Increase Sponsorship

​Whether you are a for-profit business, a not-for-profit or nonprofit organization, a charity, foundation, or service club, there are 4 S's related to leadership that help build capacity, sustainability, and increase your fundraising efforts. Those are Speaking, Sales, Sponsorship, and Service.

Let’s break these down separately.

Speaking:

With Association Management (or in your role as a leader, board president, business owner, or a director of a not-for-profit organization), it is important to remember that speaking and sharing your message/mission through presentations and/or media is a vital, yet complex skill set for success.

Continue reading
What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

If you follow the Raise a Dream 7-Step Sponsorship Success model (available in the ebook on our homepage here), you’ll see that collecting and following up on information play large roles in the success of building relationships with potential partners and sponsors...

...and then keeping those relationships long-term!

There are a number of ways to process the information you need in order to stand out to sponsors and grow your business.

Let’s talk about a few.

Continue reading
Trends and Changes in Sponsorship That Are Helping Speakers

Trends and Changes in Sponsorship That Are Helping Speakers

Trends and Changes in Sponsorship That Are Helping Speakers

Sponsorship is one way that speakers and keynote presenters can grow their speaking business and revenue.

Sponsorship is not a gift or a handout; rather, a company provides sponsorship for specific return on investment (ROI). Because of this marketing relationship, speakers can helps sponsors highlight their brand, market their business to the audience in front of the speaker, and more.

Some exciting new trends and changes in the sponsorship world are emerging that speakers should be aware of.

There are many reports stating that brands are moving more into sponsorship and replacing traditional philanthropy budgets with sponsorship budgets.

Continue reading
I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

Let’s face it... raising dreams and building a business can be tough and isolating, but it doesn’t have to be that way.

Raising big dreams like the ones you have takes a team. But who says you need a huge budget to build a team?

5 Collaborative Ways to Build Teams Without a Budget

Below are a few ways that we have built teams to raise dreams without a budget (or while the funds are being generated to pay a team).

Continue reading

Turning Sponsorship Objections Into Opportunities

Turning Sponsorship Objections Into Opportunities

One of our Dream Raisers did a great social media share about the objections, internal chatter, and “noise” he had in his head that prevented him from doing the ASK for support or sponsorship funds.

Importantly, he did not listen to the noise but instead he stepped out of his comfort zone, did the ask, and the sponsor happily supported his project, again.

Typically, it’s fear of objections that paralyzes potential. That noise and internal chatter can prevent dreams from getting raised unless you do as he did: embrace the discomfort.

Remember it is always a NO unless you ask, and what if the answer is a YES?

Continue reading
The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!
Continue reading
Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising. 

Sponsorship Myths:

At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.

Sponsorship is a marketing relationship.

Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.

Continue reading
2 How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

Continue reading
1 2 3 6