Making_friends_with_company_gatekeepers

Making Friends With Company “Gatekeepers”

Making_friends_with_company_gatekeepers

​Getting past the gatekeepers within companies, brands, and organizations to connect with decision makers can sometimes be the most difficult challenge in building relationships with potential strategic partners and sponsors.

How can you overcome this challenge that sometimes feels impossible?

It’s actually pretty simple.

Make friends with the gatekeepers.  

If gatekeepers feel comfortable with you, and “like” you, they are more likely to connect you with the person you need to know.

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How talking to strangers can grow your business

How Talking to Strangers Can Grow Your Business

How Talking to Strangers Can Grow Your Business

​You may have grown up being told not to talk to strangers. So, it's likely no surprise to you that when we encourage our clients and students to do just that, it can make people squirm. Which perfectly illustrates our point.

Talking to strangers is pretty uncomfortable for a lot of people. In many cases, it goes against what was ingrained in our psyches since childhood.

However, this discomfort is likely something that is not only holding you back in business, it's likely holding you back in life in general. Business is all about relationships. The quality of your relationships will determine the quality of your business.

As we teach members of the Big Dream Primer, there will be many points in our businesses where we have to stretch ourselves outside of what and who we know to learn new things and meet new people. The only way to meet new people (and therefore forge new relationships!) is to talk to strangers.

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Don’t_flush_away_a_great_sponsor_relationship

Don’t Flush Away a Great Sponsor Relationship

Don't flush away a great sponsor relationship

​It’s pretty disturbing that we even need to write this but… we do.

Charmaine travels extensively as a speaker and you would not believe the number of times she overhears women on the phone negotiating contracts, providing feedback, talking to their team or clients, and addressing conflict while in the bathroom!

There’s nothing like overhearing someone say, “Sorry for the background noise, I am in the washroom!” or “Yup, that was a toilet flushing; don’t worry it wasn't mine,” or, “Oh sugar… I didn’t think you’d pick up. I’m just in the washroom! I was going to leave you a voicemail,” or (our favourite),  “Can you hang on a minute… I just have to flush!”  

Imagine being the client or sponsor on the end of this phone call. Sneaking in a chat on a bathroom break is so disrespectful and inappropriate on so many levels, not to mention the discomfort it creates for everyone who happens to be in the washroom at the time of the call. This is the ultimate in disrespect to all parties involved.

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Kindness Inspired Corporate Sponsorship Dollars

kindness ripples - corporate sponsorship dollars

​Stacy Lewis, pro golfer, recently won her first tournament since 2014. Prior to the tournament, she pledged that she would give her prize money to those affected by Hurricane Harvey in Houston, and true to her word she donated the winnings of $195,000.

Her generosity inspired a ripple effect, one that we often see in sponsorship. Her two biggest sponsors stepped up to the mound to support the hurricane relief efforts and victims. KPMG matched Stacy’s donation and Marathon Oil supported this by offering an additional million dollars. This was a great example of the power of collaboration mixed with sponsorship to support an important cause.  

In our work of raising dreams through our own projects and for our clients, we have the pleasure of witnessing this same type of ripple effect that results from having the right partners and sponsors, at the right time, for the right project or cause.

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Google Alerts: Who’s Talking About Your Brand?

Google Alerts

​I​f you aren't using Google Alerts to find out who’s talking about you, your brand, or your dream sponsors, it’s time to start today! Are you using Google Alerts to…

  • See where you are appearing in the online world?
  • Find out about speaking opportunities?
  • See where your book(s) are being mentioned?

We use this tool daily to find out about media and speaking opportunities, find reviews on our books, and locate where we are being quoted or appearing on blogger or media sites.

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Social Media: Turning Your Message into a Movement

turn_your_message_into_a_movement

What does it take to turn your message into a movement? How can you get people around the world excited about your cause or project?

In what ways does social media play a role?

Social media plays a significant role in turning your message or cause into a movement. Social media allows you to reach people around the globe with whom you would never otherwise be able to connect. Through its reach, you equip yourself with champions and influencers able to share your message, cause, and movement with their national and international circles. This is really powerful stuff! 

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Building Your Influence Through Relationship Capital

relationship captial network of people and organizations

​What is relationship capital? What does it mean to be an influencer?

How do influencers build relationship capital? Are there mistakes that people make along the way to building their relationship capital?

One of the biggest assets an organization or business has is relationships, so much so that it is helpful to consider relationships similar to capital assets. Here’s one way to understand what “relationship capital” is and its importance to your business. 

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