Tag Archives for " sponsorship conversation techniques "

7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

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Talking to sponsors at events

Talking To Sponsors at Events: Well Worth Every Second

Talking_to_sponsors_at_events

​We see so many entrepreneurs miss important opportunities, and it makes us want to scream, “Slow down! This could be the opportunity that makes the difference!”  

How many times have you attended a conference, trade show, or community event and either completely avoided the trade show/exhibit area or just visited the booths that totally excite you?

Ever walk around wanting to blend in with the audience so you don’t get “sold to”?

We totally get it. We’ve felt like that too. However, many successes that resulted from visiting the trade show, booth by booth, proved to us this was well worth the investment of time (and sometimes a bit of discomfort).

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Making_friends_with_company_gatekeepers

Making Friends With Company “Gatekeepers”

Making_friends_with_company_gatekeepers

​Getting past the gatekeepers within companies, brands, and organizations to connect with decision makers can sometimes be the most difficult challenge in building relationships with potential strategic partners and sponsors.

How can you overcome this challenge that sometimes feels impossible?

It’s actually pretty simple.

Make friends with the gatekeepers.  

If gatekeepers feel comfortable with you, and “like” you, they are more likely to connect you with the person you need to know.

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2 Don’t_flush_away_a_great_sponsor_relationship

Don’t Flush Away a Great Sponsor Relationship

Don't flush away a great sponsor relationship

​It’s pretty disturbing that we even need to write this but… we do.

Charmaine travels extensively as a speaker and you would not believe the number of times she overhears women on the phone negotiating contracts, providing feedback, talking to their team or clients, and addressing conflict while in the bathroom!

There’s nothing like overhearing someone say, “Sorry for the background noise, I am in the washroom!” or “Yup, that was a toilet flushing; don’t worry it wasn't mine,” or, “Oh sugar… I didn’t think you’d pick up. I’m just in the washroom! I was going to leave you a voicemail,” or (our favourite),  “Can you hang on a minute… I just have to flush!”  

Imagine being the client or sponsor on the end of this phone call. Sneaking in a chat on a bathroom break is so disrespectful and inappropriate on so many levels, not to mention the discomfort it creates for everyone who happens to be in the washroom at the time of the call. This is the ultimate in disrespect to all parties involved.

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