Sponsorship: The Myths, Must Knows, and Methods
In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising.
At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.
Sponsorship is a marketing relationship.
Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.