What does it take to turn your message into a movement? How can you get people around the world excited about your cause or project?
In what ways does social media play a role?
Social media plays a significant role in turning your message or cause into a movement. Social media allows you to reach people around the globe with whom you would never otherwise be able to connect. Through its reach, you equip yourself with champions and influencers able to share your message, cause, and movement with their national and international circles. This is really powerful stuff!
Social media also provides a platform to create social energy, engagement, and conversation... and this is essential to turn a message into a movement. Creating a movement involves people sharing their experiences, stories, and perspectives... getting into conversation about the message.
With social media, you can create this engagement through:
In 2015, Charmaine did a 14,000 km (10,000 mile) journey across north America… the Million Acts of Kindness tour. Because of her many champions, partners, and sponsors, they accomplished so much more! The #Kindness RV, sponsored by Fraserway RV, helped the team and the tour make a big statement (and an exciting arrival) and helped connect strangers with the mission.
Charmaine and her team utilized a number of social media strategies and platforms.
Periscope (Livestream app) was such a powerful way to engage people in our events, live as they happened. The team loved that it uploaded to Twitter and that the video downloaded to their camera file on my cell phone so that they could use these videos later with editing for other social posts. Periscope also engaged a new audience and immediate feedback as people posted their comments, questions, and so often gave us "hearts."
Facebook, Twitter, and Instagram were the primary platforms for sharing updates, experiences (in the form of posts, pictures, and videos), and again, extensive engagement resulted on these platforms as well.
YouTube was also a very important part of the social media strategy as was the blog.
Look at all the different ways that sponsors were being promoted, connected to new audiences, and engaged with new social followers.
What can you do on your next project to build engagement and turn your message into a movement?