Making Friends With Company “Gatekeepers”
Getting past the gatekeepers within companies, brands, and organizations to connect with decision makers can sometimes be the most difficult challenge in building relationships with potential strategic partners and sponsors.
How can you overcome this challenge that sometimes feels impossible?
It’s actually pretty simple.
Make friends with the gatekeepers.
If gatekeepers feel comfortable with you, and “like” you, they are more likely to connect you with the person you need to know.