All Posts by Charmaine Hammond

How To Sell Books By The Box & Trunkload

How To Sell Books By The Box & Trunkload

How To Sell Books By The Box & Trunkload
Authors: If you are still selling books one at a time (but you’d rather sell books by the box), it may be time to implement a bulk book sales strategy to sell more books in larger quantities. 

What Does It Mean To Sell Books In Bulk? 

You can start by using our Raise a Dream BOGO (Buy One GIFT One) method where you encourage attendees at book signings to purchase two books. The purchaser takes one copy of the book home to read and the second copy is donated to a charity that you have preselected. It is great to have the charity present at the book signing to accept the donated books. 

We also recommend that you always discuss the arrangements with the bookstore first. Most stores are more than fine with the strategy as they see the potential to sell more books (without discounting the price) while also doing good for the community. 

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6 Activities to Boost Holiday Book Sales

6 Activities to Boost Holiday Book Sales

6 Activities to Boost Holiday Book Sales
November and December are times when people are naturally cozying up with a book or thinking about great gift books they may buy to give to others for the holidays. If you have a published book or eBook, the time leading into the holidays is a great one to maximize the potential for book sales. Authors, if you haven’t started working to boost holiday book sales yet, now is the time. 

6 Strategies to Boost Holiday Book Sales

In this article, we will cover six activities to create and increase book sales for the holiday season. 

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1 National Author's Day: 5 Opportunities to Promote Your Book

National Author's Day: 5 Opportunities to Promote Your Book

National Author's Day: 5 Opportunities to Promote Your Book

National Author’s Day is coming up November 1st. It’s often a day when people discuss or reach out to their favourite writers, buzz about the books they reread again and again or that made a difference, and share love for the way that authors and writing can connect us to one another and incredible stories. This is a great day for you as an author to think about book marketing and ways you can attach your book to this annual observance.

5 Ways to Optimize National Author’s Day Promotions:

If you're an author (or soon-to-be-published writer), here are 5 easy ways to tie your book to this annual event.

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Your Resilience Helps Your Work and Projects Thrive

Your Resilience Helps Your Work and Projects Thrive

Your Resilience Helps Your Work and Projects Thrive

October 10th was World Mental Health Day. This observance inspired me to start writing a blog about mental health and self-care. Let’s discuss how your resilience and self-care impacts your project and business success and your overall well-being in every facet of your life, including sponsorship, collaboration and revenue generation.

Simply put…  Resilient people = More resilient projects and businesses.

When your well-being is a priority, it shows. You show up with more focus, energy, creativity and passion. You make better decisions, tending to be more responsive and less reactive. If things get bumpy, messy or go sideways, you navigate the challenges more effectively. How you show up impacts who you are being. This energy comes through in your conversations and relationships.

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2 The Book Marketing Benefits of Contests, Awards and Book Tours

The Book Marketing Benefits of Contests, Awards and Book Tours

The Book Marketing Benefits of Contests, Awards and Book Tours
Many speakers have discovered the value of being an author and having a book to add to the streams of revenue while getting their message to new audiences in new ways. For speakers, a book provides you with an opportunity to increase your fee to include your book. You can also wrap presentations around your book and its message.

3 Book Marketing Strategies to Help You Sell More Books

While there are many great book marketing strategies, we’re going to look at 3 in particular that can help you make your book a business: Contests, Awards & Virtual Blog and Book Tours.

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Sponsor Fulfillment Reports: How to Impress Sponsors and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship. 

Elements of Sponsor Fulfillment Reports:

Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment. 

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5 Activities to Bring Your Project to Life

5 Activities to Bring Your Project to Life

5 Activities to Bring Your Project to Life

Recently, I was speaking at a writer's mastermind group. The topic was how to bring your project to life and build your community. We were focused on books and author communities, but the strategies apply to any entrepreneur, film maker, or media creator with a project and a message for the world.

Funding your projects, raising dreams and bringing plans into reality are big topics to cover, but it really got me thinking about some of the key activities that have helped me bring my books and our Back Home Again movie to life. And, of course, the strategies were rooted in relationships and collaboration. 

In this article, you’ll find a few of the project strategies I shared. You can apply these strategies to your books, projects, launches of books and your other programs.

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Fund Your Projects with Collaboration and Sponsorship

Fund Your Projects with Collaboration and Sponsorship

Fund Your Projects with Collaboration and Sponsorship

If you’re an entrepreneur, having big dreams to raise and bringing projects to life can be inspiring goals. But to fund your projects, you may run into challenges. In fact, lack of funding and support are often what smothers the dream from being brought to life. 

Collaboration and sponsorship could be the funding game changer. 

Think of collaboration as two or more people (or businesses) coming together to solve an issue they could not have otherwise solved on their own. This is why collaboration can help amplify messages, start movements and create a bigger impact. 

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The Power of Community for Authors

The Power of Community for Authors

The Power of Community for Authors

Authors and aspiring authors… The best way to launch a book, market and sell your book and create a bigger impact with your message is through the power of community. 

So many authors try to market and launch their books on their own and then are disappointed with the results.  There is an easy fix and workaround for this…engage community and champions. 

Interview with Gail Watson (WSA Publishing)

I recently had the opportunity to interview Gail Watson of the Women Speakers Association and WSA Publishing… and WOW! She shared some golden knowledge nuggets.

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How To Leverage Your NO FEE Speaking Presentations

How To Leverage Your NO FEE Speaking Presentations

How To Leverage Your NO FEE Speaking Presentations
Speakers are often asked to take “no fee” presentations. Sometimes, speaking without a paid monetary fee can make good sense as a strategic marketing activity. Quick sidebar tip... Avoid using the words “FREE presentation” or “speak for FREE”... Instead, use the language “no fee engagement”. Even if there is no fee, there are many ways to leverage no fee speaking presentations and conferences.

Video Opportunities for No Fee Speaking Engagements:

As a speaker, ask the organizer if you can video record your presentation. They may ask that you avoid capturing the audience members or only capture the back of peoples’ heads. You can sort these details out with the organizer.
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