Sponsorship for Speakers Made Easy!
For speakers, keynoters, and seminar leaders who are serious about growing their speaking business through collaboration, sponsorship funds, and influence, one the first few things you must have clarity around is the value that you bring to the sponsor (and their audience).
Clarifying the Speaker/Sponsor Relationship:
When corporate sponsors invest time, in-kind contributions, and sponsorship funding or dollars into your big dreams and projects, they are looking to get return on investment.
You see, sponsorship is a marketing relationship where the sponsor is helping you (e.g. contributing cash and other resources or products to your projects), but you are also helping them.