All Posts by Charmaine Hammond

1 5 Ways to Maximize Your Event Marketing

5 Ways to Maximize Your Event Marketing

5 Ways to Maximize Your Event Marketing

Getting your sponsors and speakers engaged in event marketing can take your online and in-person events to new levels of success.

We created a specific event marketing document and guide to help partners, exhibitors, sponsors, and speakers promote a conference I was part of planning. (We’ve also created a similar document for one of our client’s events.)

Below you’ll find helpful ideas you can include in these marketing guide documents for your partners to help maximize the reach and impact of your next online or in-person event.

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Keeping Your Membership Community Engaged

Keeping Your Membership Community Engaged

Keeping Your Membership Community Engaged

With the virtual world being here to stay and people joining more Facebook groups, online membership platforms, mastermind groups online (and the list goes on), two important questions often arise:

  • How do I retain my members?
  • How do I keep my members engaged, participating, and receiving continual value?

To determine the answer for the best online strategies for engagement, start with determining your own responses. Write your answers down; this could be helpful information.

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When you have too many tabs open in your brain, use these 4 ideas for managing overwhelm and avoiding idea burnout.

Managing Overwhelm and Idea Burnout

Managing Overwhelm and Idea Burnout

Have you ever been working away on your computer, engrossed in tasks, working in your joy, ideas flowing like an erupting volcano... and then your computer crashes. No warning. No time to save. Just shuts down. As you investigate further (and recover your 27 on-the-go Word documents) and open the army of tabs that closed, you discover your computer crashed because there were just too many tabs open. Too much to process. <ERROR: Managing overwhelm function—denied!>

I have discovered that as humans we sometimes experience this same trouble. It's like our brain has too many tabs open. Too many ideas being worked on at one time. This situation happens a lot for dream raisers, creators and innovators.

So how do you avoid the crash (and burnout) just like the computer?

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Dream Raiser Fatigue

Dream Raiser Fatigue

Dream Raiser Fatigue
Raising dreams takes a team. Whether it is planning an event; launching a project or product; or finding right-fit partners, champions, or sponsors… your efforts require collaboration, and sometimes a lot of it. We meet many entrepreneurs and nonprofit organizations who actually have developed dream raiser fatigue!

Dream raiser fatigue... Is that a thing?  

...YES, according to many nonprofits, community organizations, and entrepreneurs. They have shared that the past couple of years have created challenges with volunteerism, fundraising, and donor relationships. The pivoting and steps needed to raise big dreams and projects have consumed people’s time and energy.

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Collaboration Through Matching Funds Campaigns

Collaboration Through Matching Funds Campaigns

Collaboration Through Matching Funds Campaigns
More and more, we are seeing businesses, philanthropists and funders collaborating on matching funds campaigns and impact investing.

Recently we read an article about an Ottawa-based philanthropist who created a matching fund campaign during the holiday season to raise much needed donations and funds for local nonprofit organizations and charities.

According to the article, Gary put out a challenge for businesses to match his contribution. The $100,000 he contributed quickly increased to $400,000 through the matching challenge he created.

You can read more about this campaign here.
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1 ou Were Nominated for an Award... Now What?

You Were Nominated for an Award… Now What?

ou Were Nominated for an Award... Now What?

This blog is about awards and some tips to help you leverage awards and nominations.

You may have been nominated for an award and received the "Congratulations! You have been nominated!" message. If you have, here are some valuable tips to help you leverage being nominated or winning awards.

Being nominated for an award is an important milestone and success for you, your business or organization, your project, your team, and the organization hosting the awards. 

Celebrations connect people and now more than ever celebrating and connecting is important to make a positive impact in our world.  

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Collaborating To Stretch Funding & Impact

Collaborating To Stretch Funding & Impact

Collaborating To Stretch Funding & Impact
Now more than ever, we are hearing that granting organizations, funders, and sponsors are looking to nonprofit organizations, service clubs, and entrepreneurs to collaborate and partner where possible on their projects. In many cases, funders look to projects where there is no (or minimal) duplication of efforts and services. This allows funders to extend their range and stretch funding while also fostering a greater impact. 


This is not a new approach. 

More than 20 years ago (before I opened my businesses), I was a contract negotiation specialist for the government. I had a portfolio of funding that was provided to nonprofit organizations, for-profit businesses, and community groups to operate programs and services in the region. The funds supported a wide range of initiatives including early childhood education, parenting programs, community events, group homes, and women’s shelters to name a few. 

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3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

In 2020, we had numerous opportunities to speak with sponsors from local, regional, and national businesses and brands. This online and virtual world we are living in with cancelled live events and the need to do business differently has also impacted sponsors and their ability to market their brands in ways they are accustomed to. 

We heard both challenges and opportunities in these conversations with sponsors. Besides getting to learn about the brands on a much deeper level and build relationships with them, we also were able to hear about some of the common sponsorship mistakes they see sponsor seekers making.

We thought this insider information and the useful insights below could be of benefit to you as you move forward with raising your dreams through collaboration and sponsorship. 

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Collaborative Book Strategy for Nonprofits: Be an Author, Share Your Message, and Make a Bigger Impact

Collaborative Book Strategy for Nonprofits

Collaborative Book Strategy for Nonprofits: Be an Author, Share Your Message, and Make a Bigger Impact

Nonprofits, charities, and service clubs... have you considered having one of your staff, board, volunteers or clients contribute stories to a collaborative book?

One of the missions of many nonprofits, charities, and service clubs is telling their story, the stories that connect donors, funders, and sponsors to their cause.

Being part of a collaborative book is a great way to share a story about your organization. You can then use the book as an ongoing fundraiser, prizes for your events, and as recognition gifts for donors, sponsors, volunteers, board members… and the list goes on. You can even have sponsors buy bulk quantities of the book for you to then give away or use for fundraising or in your programs with clients.

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5 Ways Authors Can Make Their Book a Business

5 Ways Authors Can Make Their Book a Business

5 Ways Authors Can Make Their Book a Business

Authors, it is time to sell more books, sell books in bulk, and make your book a business. The energy, time, personal commitment and emotional investment (let alone financial investment) that goes into writing a book or participating in a collaborative book is steep.

When you commit to making your book a business, not only can you maximize your investment, but you can also increase book sales, get more media, secure more speaking and events, and set yourself up for sponsorship.

Below are 5 tips to make your book a business along with testimonials of authors who’ve been in the Your Book as a Business program, a collaborative offering between Raise a Dream and Women Speakers Association. These tips offer a little sneak preview into what we cover in the
training. 

You can join Charmaine along with other authors who want to make a bigger impact with their message and turn their book into a profitable revenue stream.

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