Category Archives for "How to get sponsorship and business funding"

Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

As a nonprofit fundraiser, you know the value of government funding, individual donations, and grants, but another source of revenue to consider is corporate sponsorship -- an untapped revenue source for many nonprofits and service clubs. 

Many nonprofits have effectively leveraged relationships with corporate sponsorships to increase revenue, further their cause or mission, and make a bigger impact.

Nonprofits, associations, and service clubs can raise more money and boost impact to support their projects and programs when they understand how corporate sponsorship works and how such support differs from what most charities know as philanthropy. When organizations and those responsible for association management know what sponsorship decision-makers want to see, they can build meaningful relationships with brands. Leaders and managers who understand how corporate sponsorship and cause marketing works will stand out and get more yeses!

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Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses


​Many nonprofits, charities, associations and event planners are missing an important step in the sponsorship and fundraising process. 

This one step can help you raise funds and attract the interest from brands and businesses you have not yet partnered with.

If you are not asking for references and testimonials from corporate partners and sponsors that you have worked with, you are missing out on attracting new partners and sponsorship to help you raise funds, increase revenue, and help you make a bigger impact in your community.

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Turning Sponsorship Objections Into Opportunities

Turning Sponsorship Objections Into Opportunities

One of our Dream Raisers did a great social media share about the objections, internal chatter, and “noise” he had in his head that prevented him from doing the ASK for support or sponsorship funds.

Importantly, he did not listen to the noise but instead he stepped out of his comfort zone, did the ask, and the sponsor happily supported his project, again.

Typically, it’s fear of objections that paralyzes potential. That noise and internal chatter can prevent dreams from getting raised unless you do as he did: embrace the discomfort.

Remember it is always a NO unless you ask, and what if the answer is a YES?

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Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising. 

Sponsorship Myths:

At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.

Sponsorship is a marketing relationship.

Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.

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Get Paid to Speak: How corporate sponsorship can help you generate more income and impact

Get Paid to Speak

Get Paid to Speak: How corporate sponsorship can help you generate more income and impact

Getting paid to speak is often a challenge that we hear about from speakers.

When conference organizers have no or low budgets, speakers feel their expertise is not valued. They often have their fee negotiated to next to nothing.

Thankfully, there are many strategies to overcome this challenge. Speakers CAN be paid to speak!

In this article, we'll explore how collaborating with companies and corporate sponsors can bring you your full speaking fee, plus more.

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Sponsor Spotlight Checklist How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Sponsor Spotlight Checklist: How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding!
  • ​Are you a speaker who speaks at events and conferences that have sponsors?
  • Are you an event host or event planning professional?
  • Do you host events, conferences, mastermind, masterclasses, retreats, or trade shows?

If you answered “yes” to any of these questions, this article and checklist is for you!

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7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

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Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part3

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part3

To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO-Part2

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

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There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

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Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

Are-You-Setting-Yourself-Up-for-a-Sponsorship-NO

If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

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