The Mindset Check-In Before Every Sponsorship Discovery Call

Sponsorship discovery calls are about much more than asking for support. The mindset you bring into the conversation can influence your confidence, listening skills, preparation, and ability to

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The Real Purpose of a Sponsorship Discovery Call (It’s Not What You Think)

When people ask about the purpose of a discovery call, especially in sponsorship conversations, they often assume it’s about pitching, presenting sponsorship levels, or having something that feels

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Sponsorship Terms & Language: 5 Phrases to Know

Sponsorship has its own language, and it is important to be aware of the correct sponsorship terms as you approach potential sponsors and collaboration partners. Using incorrect terminology

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Leave Behinds Can Help Prospective Sponsors

​When you’re connecting with sponsors in person, a “leave behind” can take many forms such as a document, pamphlet, a gift, and the list goes on. The key

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Why Audience Data Impresses Sponsors

​Knowing your audience well helps brand and collaboration partners & sponsors make their decisions on potential sponsorship and collaboration initiatives. To know your audience well, collecting helpful audience

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Fund Your Projects with Collaboration and Sponsorship

If you’re an entrepreneur, having big dreams to raise and bringing projects to life can be inspiring goals. But to fund your projects, you may run into challenges.

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Collaboration Through Matching Funds Campaigns

More and more, we are seeing businesses, philanthropists and funders collaborating on matching funds campaigns and impact investing. Recently we read an article about an Ottawa-based philanthropist who

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Collaborating To Stretch Funding & Impact

Now more than ever, we are hearing that granting organizations, funders, and sponsors are looking to nonprofit organizations, service clubs, and entrepreneurs to collaborate and partner where possible

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3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

In 2020, we had numerous opportunities to speak with sponsors from local, regional, and national businesses and brands. This online and virtual world we are living in with

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6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

What if you could find sponsors and have other businesses pay for your book tour? What if local businesses purchased your books in bulk for their clients to

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