Category Archives for "Marketing for entrepreneurs"

1 6 Ways to Find Podcasts for Guest Speaking

6 Ways to Find Podcasts for Guest Speaking

6 Ways to Find Podcasts for Guest Speaking
Entrepreneurs, speakers, and authors often ask, "How do I find podcasts for guest speaking opportunities?” Being a guest on podcasts is a great way to share your expertise, have listeners get to know you, and give you shareable content on social media. Speaking in front of new audiences helps you to build your business brand and, depending on the podcast, may provide opportunities to promote your events, services, and products. Being on podcasts can have BIG benefits for sponsors, brand partners, and collaboration champions. Keep reading to the end to find out why!  
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1 National Author's Day: 5 Opportunities to Promote Your Book

National Author's Day: 5 Opportunities to Promote Your Book

National Author's Day: 5 Opportunities to Promote Your Book

National Author’s Day is coming up November 1st. It’s often a day when people discuss or reach out to their favourite writers, buzz about the books they reread again and again or that made a difference, and share love for the way that authors and writing can connect us to one another and incredible stories. This is a great day for you as an author to think about book marketing and ways you can attach your book to this annual observance.

5 Ways to Optimize National Author’s Day Promotions:

If you're an author (or soon-to-be-published writer), here are 5 easy ways to tie your book to this annual event.

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2 The Book Marketing Benefits of Contests, Awards and Book Tours

The Book Marketing Benefits of Contests, Awards and Book Tours

The Book Marketing Benefits of Contests, Awards and Book Tours
Many speakers have discovered the value of being an author and having a book to add to the streams of revenue while getting their message to new audiences in new ways. For speakers, a book provides you with an opportunity to increase your fee to include your book. You can also wrap presentations around your book and its message.

3 Book Marketing Strategies to Help You Sell More Books

While there are many great book marketing strategies, we’re going to look at 3 in particular that can help you make your book a business: Contests, Awards & Virtual Blog and Book Tours.

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The Power of Community for Authors

The Power of Community for Authors

The Power of Community for Authors

Authors and aspiring authors… The best way to launch a book, market and sell your book and create a bigger impact with your message is through the power of community. 

So many authors try to market and launch their books on their own and then are disappointed with the results.  There is an easy fix and workaround for this…engage community and champions. 

Interview with Gail Watson (WSA Publishing)

I recently had the opportunity to interview Gail Watson of the Women Speakers Association and WSA Publishing… and WOW! She shared some golden knowledge nuggets.

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1 5 Ways to Maximize Your Event Marketing

5 Ways to Maximize Your Event Marketing

5 Ways to Maximize Your Event Marketing

Getting your sponsors and speakers engaged in event marketing can take your online and in-person events to new levels of success.

We created a specific event marketing document and guide to help partners, exhibitors, sponsors, and speakers promote a conference I was part of planning. (We’ve also created a similar document for one of our client’s events.)

Below you’ll find helpful ideas you can include in these marketing guide documents for your partners to help maximize the reach and impact of your next online or in-person event.

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1 ou Were Nominated for an Award... Now What?

You Were Nominated for an Award… Now What?

ou Were Nominated for an Award... Now What?

This blog is about awards and some tips to help you leverage awards and nominations.

You may have been nominated for an award and received the "Congratulations! You have been nominated!" message. If you have, here are some valuable tips to help you leverage being nominated or winning awards.

Being nominated for an award is an important milestone and success for you, your business or organization, your project, your team, and the organization hosting the awards. 

Celebrations connect people and now more than ever celebrating and connecting is important to make a positive impact in our world.  

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How a Book Can Help Your Impact and Income Reach New Heights

How a Book Can Help Your Impact and Income Reach New Heights

How a Book Can Help Your Impact and Income Reach New Heights

Did you know that there are book marketing opportunities available that can not only help you spread your message, but also increase your impact and income?

Whether you are an entrepreneur, a nonprofit, a service club, or an individual, if you have a story that can help people or content that people need, launching a book may be a perfect opportunity to get that message into the right hands (or even ears). 

Let’s unpack this a bit and start with a few simple examples.

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7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections. 

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

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17-Savvy-Strategies-to-Sell-More-Books-at-Book-Signings

17 Savvy Strategies to Sell More Books at Book Signings

17 Savvy Strategies to Sell More Books at Book Signings

I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore. 

So how do you make sure your book signing events are busy, engaging people, and selling lots of books?

Collaborate on Pre-Event Book Signing Marketing

Ensure you meet or talk with the bookstore or book event host to plan out a shared marketing campaign.

Typically bookstores do little to promote the signings; however, here are the things that bookstores (Chapters, Coles, and independent stores) have done in the past to promote book signings when efforts to collaborate result in a coordinated plan ahead of time:

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Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

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