Category Archives for "Relationship in business & sponsorship"

Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Our social connections are challenged as we are all living in and navigating through challenging, quickly changing, and uncertain times. Things are not "business as usual."

In a time when we're physically distancing ourselves from one another, it is still important to stay connected to one another. Social distancing does not need to mean social disconnection. 

In fact, during this time, you can organize or systematize ways of staying connected throughout the year with funders, donors, collaboration partners, and sponsors.

The ideas and opportunities below will help you maintain, nurture, and build important relationships. These relationships can be vital support systems for your business, project, or service club. 

Continue reading
How to Use Collaboration to Overcome Funding Challenges

How to Use Collaboration to Overcome Funding Challenges

How to Use Collaboration to Overcome Funding Challenges

Spring is often a very busy time for organizations and entrepreneurs that receive government funding. ​Contracts may have come to a close on March 31st and new contracts (and funding) often start April 1st.

Unfortunately, it can be a stressful time if those in charge of funds and programs face the challenges that emerge upon learning that government funds may be clawed back or not approved. 

With these funding challenges in mind, it’s important to look for solutions, especially involving collaboration, to see if there are funding opportunities that are being overlooked.

Continue reading
Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses


​Many nonprofits, charities, associations and event planners are missing an important step in the sponsorship and fundraising process. 

This one step can help you raise funds and attract the interest from brands and businesses you have not yet partnered with.

If you are not asking for references and testimonials from corporate partners and sponsors that you have worked with, you are missing out on attracting new partners and sponsorship to help you raise funds, increase revenue, and help you make a bigger impact in your community.

Continue reading

Turning Sponsorship Objections Into Opportunities

Turning Sponsorship Objections Into Opportunities

One of our Dream Raisers did a great social media share about the objections, internal chatter, and “noise” he had in his head that prevented him from doing the ASK for support or sponsorship funds.

Importantly, he did not listen to the noise but instead he stepped out of his comfort zone, did the ask, and the sponsor happily supported his project, again.

Typically, it’s fear of objections that paralyzes potential. That noise and internal chatter can prevent dreams from getting raised unless you do as he did: embrace the discomfort.

Remember it is always a NO unless you ask, and what if the answer is a YES?

Continue reading
Sharing Stories to Build Sponsorship Relationships

Sharing Stories to Build Sponsorship and Business Relationships

Sharing Stories to Build Sponsorship Relationships

I recently heard colleague and speaker, Karen McGregor, say something about speaking that also translates into the collaboration and sponsorship world.

She said, "One of the mistakes is that speakers don't understand what the audience is buying, e.g. transformation or the ability/skills to get over a problem. You can help them understand this through stories. You must share stories."

So how does the need to share stories relate to getting your projects funded, securing sponsorship dollars, attracting people to support your crowdfund, or turning prospects into contracts?

Continue reading
Collaboration: Why Sponsors & Funders Want You To Partner on Projects

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

There are many desirable benefits of collaboration... Projects and dreams get launched faster when people come together with common goals, risk is reduced when responsibility is shared, and there are more ways to engage and recognize sponsors. Overall, the end result of any dream raised through collaboration and partnership can be much bigger and better than you may have achieved on your own.

Commonly, collaborative projects are often referred to as alliances, coalitions, partnerships, and networks. Working as teams or units provides the potential or ability to tackle and address challenging problems with innovative solutions.

Sponsors (and funding organizations) are more often encouraging (and in some cases requiring) collaboration as a way of reducing duplication of services, reducing risk, increasing results, and improving sustainability (you can read more here).  

Continue reading
1 7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

Continue reading
7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections. 

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

Continue reading
8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence. 

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

​Below are eight lessons that can help your crowdfund be successful in many ways.
Continue reading
Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

Continue reading
1 2 3