Category Archives for "Systems, tools, & resources for sponsorship"

3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

3 Small LinkedIn Strategies with HUGE Impacts

Are you actively using LinkedIn?

If not, LinkedIn can be one of your main sources of contact and research to find out who to connect with in partner/sponsor brand companies. 

Just reviewing a brand LinkedIn company page and the profile of the person you are reaching out to (or having a discovery call with) before getting on the call can help prepare you with the right information to make an impactful impression.

The three LinkedIn strategies below, including a sample script you can use, will help pave the way to a YES with sponsorship and collaboration opportunities.

Continue reading
Sponsor Information Documents and Proposals: When a Sponsor Says,

Sponsor Information and Proposal Docs: When a Sponsor Says, "Send Me Something…"

Sponsor Information Documents and Proposals: When a Sponsor Says, "Send Me Something..."

When you do the work of researching brands, have a great series of discovery calls, and then you get to that important place in the conversation where a potential sponsor says, “Send me something…” you may not know what your partner or sponsor information document should include.

We are asked lots of these questions by speakers, authors, entrepreneurs and organizations seeking sponsorship and working on building sponsor relationships:

  • What do I need to provide to sponsors? 

  • What goes in a proposal to sponsors? 

  • What do sponsors want to see when being asked for sponsorship? 

  • How do I articulate the value I can bring to sponsors?

One thing’s for sure… if you make your ASK before building a relationship and/or if you send a generic proposal, you can probably expect your document to end up in the garbage.

Continue reading
4 How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

Finding the sponsorship contact in charge of decisions for a particular brand can sometimes be a challenge.

That said, if you as the sponsor-seeker are willing to follow our 7-step collaboration and sponsorship model and invest a little time into sponsorship contact research, you will not only find the right person, you will likely impress them once you connect with them. 

Sponsorship decision-makers notice when you have spent some time learning about them before the call (checking out their website, social media, press releases, and media). 

Continue reading
Turning Your Book into a Business: Systems, Mistakes, and Solutions

Turning Your Book into a Business: Systems, Mistakes, and Solutions

Turning Your Book into a Business: Systems, Mistakes, and Solutions

The fundamentals of turning your book into a business largely stem from systematizing everything you do, paying attention to what doesn’t work, and making long-term plans that will keep your marketing efforts always in gear. 

In this feature, we take a quick look at how these three elements can help make your book a success.

Repeat After Me… Systematize!

Whether you’re in book launch or long-term book marketing mode, if you develop templates and protocols that you can use repeatedly, your successes will not only come easier with time but with better results as you narrow your focus on what’s efficient and effective for your topic and audience. 

Continue reading
Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

The current times we are living in with social distancing, mandated isolation and a global pandemic along with natural (and man-made) disasters are creating significant challenges for nonprofit organizations, entrepreneurs,  and purpose-driven professionals. 

In many cases, a situation like a health pandemic or a disaster can result in an entrepreneur or organization struggling financially, losing good staff, reducing or cutting operations, and even failing. These types of crises can definitely and deeply impact an organization’s morale and sense of connectedness.

Collaboration and preparedness are key in bouncing forward and safeguarding your ability to do what you love, serve your clients, and stay connected.

After working with several communities, organizations, and businesses who have experienced natural disasters, below are a few learnings to share to ensure that your passion remains intact and to help you get through the challenges that occur after a disaster.

Continue reading
1 What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

If you follow the Raise a Dream 7-Step Sponsorship Success model (available in the ebook on our homepage here), you’ll see that collecting and following up on information play large roles in the success of building relationships with potential partners and sponsors...

...and then keeping those relationships long-term!

There are a number of ways to process the information you need in order to stand out to sponsors and grow your business.

Let’s talk about a few.

Continue reading
I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

Let’s face it... raising dreams and building a business can be tough and isolating, but it doesn’t have to be that way.

Raising big dreams like the ones you have takes a team. But who says you need a huge budget to build a team?

5 Collaborative Ways to Build Teams Without a Budget

Below are a few ways that we have built teams to raise dreams without a budget (or while the funds are being generated to pay a team).

Continue reading
1 The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!
Continue reading
Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising. 

Sponsorship Myths:

At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.

Sponsorship is a marketing relationship.

Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.

Continue reading
Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

For speakers, keynoters, and seminar leaders who are serious about growing their speaking business through collaboration, sponsorship funds, and influence, one the first few things you must have clarity around is the value that you bring to the sponsor (and their audience).

Clarifying the Speaker/Sponsor Relationship:

When corporate sponsors invest time, in-kind contributions, and sponsorship funding or dollars into your big dreams and projects, they are looking to get return on investment.

You see, sponsorship is a marketing relationship where the sponsor is helping you (e.g. contributing cash and other resources or products to your projects), but you are also helping them.

Continue reading
1 2 3