Category Archives for "Systems, tools, & resources for sponsorship"

2 How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

How to Find the Right Sponsorship Contact

Finding the sponsorship contact in charge of decisions for a particular brand can sometimes be a challenge.

That said, if you as the sponsor-seeker are willing to follow our 7-step collaboration and sponsorship model and invest a little time into sponsorship contact research, you will not only find the right person, you will likely impress them once you connect with them. 

Sponsorship decision-makers notice when you have spent some time learning about them before the call (checking out their website, social media, press releases, and media). 

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Turning Your Book into a Business: Systems, Mistakes, and Solutions

Turning Your Book into a Business: Systems, Mistakes, and Solutions

Turning Your Book into a Business: Systems, Mistakes, and Solutions

The fundamentals of turning your book into a business largely stem from systematizing everything you do, paying attention to what doesn’t work, and making long-term plans that will keep your marketing efforts always in gear. 

In this feature, we take a quick look at how these three elements can help make your book a success.

Repeat After Me… Systematize!

Whether you’re in book launch or long-term book marketing mode, if you develop templates and protocols that you can use repeatedly, your successes will not only come easier with time but with better results as you narrow your focus on what’s efficient and effective for your topic and audience. 

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Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

Reset and Recovery Guide for Organizations, Service Clubs and Entrepreneurs: How to Bounce Forward After Tough Times

The current times we are living in with social distancing, mandated isolation and a global pandemic along with natural (and man-made) disasters are creating significant challenges for nonprofit organizations, entrepreneurs,  and purpose-driven professionals. 

In many cases, a situation like a health pandemic or a disaster can result in an entrepreneur or organization struggling financially, losing good staff, reducing or cutting operations, and even failing. These types of crises can definitely and deeply impact an organization’s morale and sense of connectedness.

Collaboration and preparedness are key in bouncing forward and safeguarding your ability to do what you love, serve your clients, and stay connected.

After working with several communities, organizations, and businesses who have experienced natural disasters, below are a few learnings to share to ensure that your passion remains intact and to help you get through the challenges that occur after a disaster.

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1 What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

What Sponsorship Systems Do I Need?

If you follow the Raise a Dream 7-Step Sponsorship Success model (available in the ebook on our homepage here), you’ll see that collecting and following up on information play large roles in the success of building relationships with potential partners and sponsors...

...and then keeping those relationships long-term!

There are a number of ways to process the information you need in order to stand out to sponsors and grow your business.

Let’s talk about a few.

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I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

I Feel Like I Need to Build A Team But Have No Budget

Let’s face it... raising dreams and building a business can be tough and isolating, but it doesn’t have to be that way.

Raising big dreams like the ones you have takes a team. But who says you need a huge budget to build a team?

5 Collaborative Ways to Build Teams Without a Budget

Below are a few ways that we have built teams to raise dreams without a budget (or while the funds are being generated to pay a team).

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1 The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!
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Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising. 

Sponsorship Myths:

At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.

Sponsorship is a marketing relationship.

Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.

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Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

Sponsorship for Speakers Made Easy!

For speakers, keynoters, and seminar leaders who are serious about growing their speaking business through collaboration, sponsorship funds, and influence, one the first few things you must have clarity around is the value that you bring to the sponsor (and their audience).

Clarifying the Speaker/Sponsor Relationship:

When corporate sponsors invest time, in-kind contributions, and sponsorship funding or dollars into your big dreams and projects, they are looking to get return on investment.

You see, sponsorship is a marketing relationship where the sponsor is helping you (e.g. contributing cash and other resources or products to your projects), but you are also helping them.

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7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections. 

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

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Don’t-Let-Decision-Fatigue-Impact-Your-Sponsorship-Opportunities-and-Business-Results

Don’t Let Decision Fatigue Impact Your Sponsorship Opportunities and Business Results

Don’t-Let-Decision-Fatigue-Impact-Your-Sponsorship-Opportunities-and-Business-Results

Now, more than ever, our brains need a break.

Just like overdoing it on your exercise routine (when your body is stiff or achy), our brains can be overworked and become vulnerable to decision fatigue. Our minds need both time to be unplugged from technology and freedom from making decisions.

Think about the number of decisions that you make throughout your work day. When there are too many decisions or too much to do, you may find yourself later fixing issues that resulted from a reactive or poorly thought out decision. ​Such mistakes cost us time, add to frustration, and may impact relationships you are trying to build with sponsors.

Reports indicate that we make about 36,000 decisions each day. WOW! It’s astounding isn’t it? ​

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