Raise a Dream

Speaker One-Sheets Are Still a Thing

As a professional speaker having presented to more than ½ million people around the globe, I can safely say I have tried many different speaker strategies and marketing approaches. One marketing tool I continue to use are my speaker one-sheets.

Why?

A speaker one-sheet is a quick glance summary of my expertise, topics, and information that professional event planners and conference organizers can refer to in their search for right-fit speakers for their events.

Event Swag Bags: To Swag or Not to Swag…

“Are we doing swag bags again?” is a question that many entrepreneurs, businesses, and nonprofit event coordinators are asking themselves when it comes to event strategies. Some are bringing bags back and others are a “heck no!”

Let’s look at the pros and cons I hear from event organizers and sponsors AND what I see as a speaker receiving many swag bags over the past 25+ years of speaking at conferences, events, and corporate functions.

Collaborating To Help Parents Of Children With Cancer: Laura Lane

I love sharing Laura Lane’s story, especially in September, which is National Childhood Cancer Awareness Month. Laura has a beautiful and powerful dream she is raising, and collaboration and sponsorship are helping her fuel the dream and make a bigger impact. Laura has been collaborating to help parents of children with cancer through a special planner called Stronger Daily Planner for Cancer Moms. Based on her experience as a parent of a child with cancer, she wanted to help other parents navigate this incredibly stressful, overwhelming, and emotional journey. This planner helps parents do this.

The Stronger Daily Planner for Cancer Moms is a daily / weekly / monthly tracker for all things childhood cancer related. It includes a recommended resource section, helpful tips from other cancer moms, and inspirational quotes. Please check it out HERE; it’s a great way to show your support during National Childhood Cancer Awareness Month.

Collaborating to Impact School Children Globally: The Earth Group

Collaboration can help you make a bigger impact, reach more people with your message, and spark so much more fun in your projects! As a perfect example of collaborating to impact school children globally, I LOVE my friend's company, The Earth Group. I met founders Matt Moreau and Kori Chilibeck around 2014 through a mutual friend who knew that I would love the way that Earth Group makes a difference around the world and in the community where we all lived.

Community Spotlight: Collaborating to Impact School Children Globally

Let me just share a little bit about The Earth Group, why I love what they have created, and how I have thoroughly enjoyed collaborating with them on projects.

Leave Behinds Can Help Prospective Sponsors

When you’re connecting with sponsors in person, a “leave behind” can take many forms such as a document, pamphlet, a gift, and the list goes on. The key to a leave behind that doesn’t get tossed is to ensure it is relevant to what you met about or discussed, professional, and has a call to action. Sponsorship decision-makers meet and talk to many people who are looking to engage them as partners and sponsors, so how do you compile and design leave behinds that stand out?

What to Include in Your Leave Behind:

The leave behind should NOT be a proposal, a deck of sponsorship levels, or an ask for money. It is more an information piece that helps a prospective partner remember who you are and what your project is about. You can introduce the idea that you’ll provide a leave behind as you’re getting to know prospective sponsors.

5 P's of Project Success

Bringing projects to life, collaborating with businesses, and securing sponsorship in support of the dreams you are raising and projects you are working on will be supported by a plan. A great way to remember some of the important collaboration, sponsor relations, and project planning tasks is to think about the 5 P's of project success.

What Are the 5 P’s of Project Success?

In short, the 5 P’s of project success stand for:

1
Products
2
Pricing
3
Promotions, Processes & Systems
4
Publicity & Media
5
Plan

Let's run through these P by P.

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