Authors put so much time, energy and resources into writing their book that, often, they’re not ready for the next phase of hard work with the marketing and selling of the book. As an 11x best-selling author, I know first hand how much effort goes into bringing a book to life and keeping sales alive on a regular basis. Your writing will reach more readers when you treat your book like a business. With that in mind, your book needs a business plan to ensure its ongoing success.

When you think about your book as a business, you will find you are more creative and more focused in your marketing and sales strategies. 

Avoid These Sponsor Recognition Mistakes:

Sponsor-seekers, here are a few mistakes to avoid...

What Does It Mean To Sell Books In Bulk? 

You can start by using our Raise a Dream BOGO (Buy One GIFT One) method where you encourage attendees at book signings to purchase two books. The purchaser takes one copy of the book home to read and the second copy is donated to a charity that you have preselected. It is great to have the charity present at the book signing to accept the donated books. 

We also recommend that you always discuss the arrangements with the bookstore first. Most stores are more than fine with the strategy as they see the potential to sell more books (without discounting the price) while also doing good for the community. 

6 Strategies to Boost Holiday Book Sales

In this article, we will cover six activities to create and increase book sales for the holiday season. 

National Author’s Day is coming up November 1st. It’s often a day when people discuss or reach out to their favourite writers, buzz about the books they reread again and again or that made a difference, and share love for the way that authors and writing can connect us to one another and incredible stories. This is a great day for you as an author to think about book marketing and ways you can attach your book to this annual observance.

5 Ways to Optimize National Author’s Day Promotions:

If you're an author (or soon-to-be-published writer), here are 5 easy ways to tie your book to this annual event.

October 10th was World Mental Health Day. This observance inspired me to start writing a blog about mental health and self-care. Let’s discuss how your resilience and self-care impacts your project and business success and your overall well-being in every facet of your life, including sponsorship, collaboration and revenue generation.

Simply put…  Resilient people = More resilient projects and businesses.

When your well-being is a priority, it shows. You show up with more focus, energy, creativity and passion. You make better decisions, tending to be more responsive and less reactive. If things get bumpy, messy or go sideways, you navigate the challenges more effectively. How you show up impacts who you are being. This energy comes through in your conversations and relationships.