Turn one speaking event into 5 every single time with our proven strategy.
With growing competition and changes in the speaking industry as a result of the pandemic, filling calendars with paid speaking engagements can be a challenge.
Intensifying this issue (especially in recent years), many event planners and professionals who book corporate and workplace speakers & trainers had to cut budgets for events, reduce speaking fees and, worse yet, cancel events.
Even when you do manage to secure a booking, those “one-off” speaking engagements are awesome, but they still take a lot of time and energy…
Filling your calendar with single speaking events can be an exhausting and expensive approach because there is a lot of wasted time when travelling (getting to different airports, waiting in line-ups, sitting in Ubers/taxis and hotel rooms).
Your time is extraordinarily valuable. If you’re like most speakers and authors, you’re working both “on” and “in” the business.
In other words, you’re in charge of doing all the activities to build, grow and expand your business, speaking topics, products, etc. (working “on” the business) while at the same time actually providing the services and doing the day-to-day activities (working “in” the business) instead of having a team who provides the service for you.
You are the speaker, author, event planner, booking agent, sales person, networker, marketer, collection agency, bookkeeper, travel agent, graphic designer, customer service rep and business owner.
With so many demands on your time, inevitably, balls get dropped.
That’s when the actions that generate revenue are the ones that fall to the bottom of your priority list.
When it comes to growth, many speakers don’t like (or feel uncomfortable) marketing themselves or doing speaker outreach. Like many people, the more out of your comfort zone you are, the more you may find yourself procrastinating and putting off tasks. The consequence is often that you end up leaving potential speaking opportunities until the last minute.
Instead of creating robust opportunities, that avoidance also keeps you stuck in the “one-off” rut, spending what precious time you do have in those airports, hotels, taxis and line-ups instead of optimizing and maximizing what you do best.
The Problem
Often speakers, authors and entrepreneurs prefer working “in” the business (providing the services), but without working “on” your business (the goals, growth & expansion), new opportunities are not being generated and business can dry up.
You enter that draining “chase mode” instead of having speaking engagements come to you.
You’re also missing chances to make a difference in the world by doing more of what you’re really passionate about… speaking and sharing your message.
The Solution
There’s good news! You can change the singular booking approach and wrap other speaking (and engagements) around opportunities that you’re already confirmed for and travelling to.
You can learn to make way better use of your time, create more energy around your speaking, and optimize your visibility and exposure.
Learn to turn one event into at least five.
That’s what I did many years ago, when I decided to stop and change my approach.
As a speaker for the past 20+ years and an 11x best-selling author of 5 books (& featured in 11 others), I know what it takes to get booked for paid engagements, keep your calendar full, and sell books by the box.
- I increased my speaking fee (and immediately the right clients came my way).
- I found ways to work with clients on a longer-term basis (instead of always having to find new clients)
- And I started blending my books and speaking (increasing revenue and creating more ease).
Raise a Dream in partnership with Women Speakers Association Present:
3.5+ Hour Masterclass Video Playback
Speaking opportunities come to you when you have an effective strategy, actionable tasks, and continue marketing and building your business.
Stop putting time into one-off speaking and engagements and learn how to wrap other opportunities and marketing activities around one engagement to create profitable in-person speaking, book, and/or media tours. You can apply our strategies every single time you are booked to speak.
In the video recordings from this 4-hour masterclass, you will walk away with the tools, strategy, plan, & scripts—all the clarity and foundations needed—to plan your profitable in-person speaking, book and media tours.
Don't Miss this learning opportunity to START your next in-person tour!
This online video program provides you with five modules designed to take you through a deep dive of in-person speaking tours. All the recordings, resources, transcript and templates are available IMMEDIATELY once you register. Access them whenever you need through our Raise a Dream membership platform. You will also be able (and are encouraged) to download the files and resources to save on your computer.
We're going to make it easier for you to step into action with working *ON* your speaking business (the growth, opportunities & expansion parts) so you can turn future bookings into full in-person speaking, book or media tours.
Templates & Scripts
Save time, energy and money by using the templates, scripts and planning tools we provide.
Charmaine has built many speaker-focused templates and tools using proven strategies over the years, and you’ll receive these templates, scripts, and planners that you can put into action right away. You’ll also receive some “copy and paste” tasks you can put into your calendar. Step into action instead of creating everything from scratch. Having Charmaine’s templates and tools ready to go will save you so much time and money versus trying to figure it out, testing strategies and modifying as you go.
Fill-in-the-Blanks Planning Guide
You don’t need to reinvent the wheel.
Save time and money figuring out how to plan an in-person tour on your own with a one-stop planning guide that will help you fill in the blanks and quickly move into action. The PDF is content-rich, includes more than 40 pages and features tour tips throughout. This guide is the cumulative result of Charmaine’s charted activities (and those she learned from doing) from her speaking and book tours. The guide includes considerations for all stages of the tour planning, implementation and follow up. It also includes space for you to modify the template for your specific tour plans.
Tried, Tested and Proven Strategy
You are learning from experts.
You are learning from Charmaine Hammond, a CSP professional speaker & 11x best-selling author (traditionally published and self-published) who has done (and continues to do) what she teaches. You are also learning from the CEO of Women Speakers Association, Gail Watson. Gail has her finger on the pulse on marketing sales and in the book world as well. Together, their strategies are tested and proven to be successful. Stop spending money on consultants and coaches with big promises who teach strategies that they have never implemented themselves.
The Power of Community
Relationships are business builders.
Connect with other authors, speakers and entrepreneurs in our Raise a Dream & WSA communities and use these groups as opportunities for masterminding. For example, when you travel to speak, you could explore co-hosting and collaborating on an event. The more active you are in the groups (and as the members begin to know your speaking style, topics, and perfect audiences), you may find that referrals get sent your way. Often speakers are not able to take an engagement (e.g. due to being booked already). When your community knows you, they may well refer clients your way.
Creative Ways to Fund Tours
Learn how sponsorship & collaboration can support your speaking business.
Sponsorship is a collaborative marketing relationship, and there are many ways speakers can create value for brands and partners while also enjoying benefits. Not only can you get paid to speak through sponsorship, but there are many in-kind needs sponsors can help you achieve in creative ways. You’ll receive a PDF copy of The Speaker's Guide to Sponsorship Success. This helpful 30-page guide will help you learn and apply the 7-step Raise a Dream sponsorship model with approaches specifically targeting sponsorship strategies for speakers.
Author
Every time I tried one of Charmaine’s strategies, I could feel my confidence growing...
Charmaine, the Your Book As A Business program was just what I needed. Joining your course was an awesome period of working with you and learning how to create my brand as an author, building and growing my book business and selling books!
Charmaine was generous with her knowledge that she had gained over the years when promoting her books. She shared so many tips and resources that were valuable and appreciated. Every time I tried one of Charmaine’s strategies, I could feel my confidence growing because they worked!!
I became more willing to reach out and let people know about my book, Mirroring Your Vision® and the importance it brings to the world. Now I’m involved in a collaborative authors’ book, in preparation for our best seller's campaign, and filled with inspirational stories from women. Charmaine, THANK YOU so much for taking the time to share your knowledge. You truly have been a blessing in my life.
~ Dr. Janet "JJ" Sawyer
Leadership Coach, Author of Mirroring Your Vision® and Co-Author of Voices of the 21st Century (WSA Publishing)
JJSawyerConsulting.com
Author
I was blown away by [Charmaine’s] knowledge and professionalism.
Charmaine was very generous with information that she knew would help us. I was blown away by her knowledge and professionalism.
I was writing a very basic book, but during the course I realized that I needed to give value and I practically re-wrote the whole book. I felt that instead of just putting words on paper, I should write a book that would transform lives the way Charmaine was helping me transform my life as an author.
~ Memory Kate Chambati
A.K.A The True Happiness Coach: Transformational Life Coach, Author, Social Entrepreneur and International Speaker.
Author of Destined To Be Happy: Find Your Purpose And You Will Find Your Rainbow and Co-Author of Voices of the 21st Century (WSA Publishing)
TheTrueHappinessCoach.com
Author
Before taking the course, I had been rudderless...
Would I recommend Your Book as a Business to others? Absolutely! In fact, I have already told people this was the most content-rich course about this subject I have ever taken. So many more tools in my toolbox now. My challenge is where to start!
Before taking the course, I had been rudderless - trying many different things to get exposure and sell books. I was fixated on marketing. Because I was introduced to so many additional new tools and directions I could take with my book, I felt a bit overwhelmed. The course forced me to go back to the beginning and rediscover why I wrote my book in the first place before I could begin implementing some of the new strategies. As a result, I have been in the process of redefining my target market and repositioning the brand.
With this new-found clarity, I feel much more confident in prioritizing which direction to go first and then allow the rest to joyfully fall into place.
~ Gloria Stewart
Joy & Abundance Activist, Author of Being Joy: A 40 Day Program to Heal Your Life and Change the World
GloriaStewart.ca
~ Natasha E. Williams, Founder and CEO, Boss Ladies TV, BossLadiesTV.com
Gain a Step-by-Step Roadmap to Take Your Speaking on the Road
Here’s a quick outline of our journey to profitable speaking tours:
- We’ll start with topics to help you understand the basics and then work towards how an in-person speaking tour can be customized to your desired audience, speaking business model and, of course, your goals.
- Then we dive into the best part—the step-by-step actions of creating YOUR speaking tour, right there during the class!
- You’ll also learn techniques to find communities and groups of champions to help you amplify your speaking message and marketing.
Below are the modules the program covers in more detail.
Introduction Module
Set the stage and get to know your training hosts and the current landscape for speakers. Connect with your reasons for speaking. Focus on your ideal target audience and consider the best places to find your niche in order to generate revenue.
Video: 42:20 minutes
Module #1: Setting BSGs (Big Speaking Goals)
Setting big goals for your speaking business is an important foundation in planning any speaking and book tour. Most authors and speakers do not set goals or a plan to achieve the goals, which results in many missed opportunities, a lack of systems and a bigger effort needed to achieve success. Goals help you take small daily consistent (and focused) actions to plan the tour and achieve stronger results.
We’ll start the masterclass with a helpful exercise for you to identify your speaking revenue goals. You will set your goals for your speaking and book tour revenue, speaking book or product sales, media appearances and metrics you would like to achieve (such as how many testimonials to gather, your social media reach, etc.) and more.
Video: 36:48 minutes
Module #2: What A Speaking Tour Is
We’ll cover what a speaking tour is, the many variations of tours, and ideas on how to create a tour around an already booked speaking engagement. You will gain insight and clarity on the tours that will best fit your business, upcoming travel, your goals, and your budget.
Video: 22:06 minutes
Module #3: Planning Your Speaking Tour
Using our tour planning guide, we’ll cover the exact steps and actions to take when planning speaking tours, and you will start planning your speaking tour right there on the masterclass call.
Video: 41:01 minutes
Module #4: The Power of Community
Community and influence can bring the results of your speaking tour to new heights. You’ll learn how to leverage your community, build relationships with media and influencers, and ways that building community can support your speaking tour activities. Your registration includes ongoing training & resources through access to the Raise a Dream private Insiders’ Facebook group and the Women Speakers Association Facebook community.
Video: 45:59 minutes
Module #5: Generating Revenue Before, During And After Your Speaking Tour
There are multiple revenue opportunities you can explore all along your tour (even before it begins). You will also learn various approaches to generating revenue and reducing expenses through collaboration and sponsorship.
Video: 31:57 minutes
Turning No-Fee Speaking Into Paid Speaking Tips Sheet (PDF)
These strategies will create increased value for you with tips on how to:
Value: Priceless
25 Ways to Find Paid Speaking Engagements (PDF)
Struggling to find paid speaking engagements? Struggle no more. This 25 strategy resource will help you:
Value: $27.00 USD
Using Observances and Special Days to Book More Speaking Engagements (PDF & Video)
Your client groups, audiences, and program attendees all recognize different observances and special days. Using Charmaine’s observance and special days strategy will:
Value: $47.00 USD
Meet Charmaine Hammond
Best-Selling Author, Co-Founder of Raise a Dream, & Executive Producer of Back Home Again
Charmaine Hammond, CSP, MA, BA, is a five-time best-selling and award-winning author, has been published by 4 different publishers and is featured in 9 other published books, including twice in Chicken Soup for the Soul and four times in WSA Publishing’s Voices of the 21st Century. Her first book, now ten years old and in its second edition, was optioned for a movie before it came out and continues to sell and receive media opportunities.
She is also the Executive Producer of an animated movie, Back Home Again, that features an all-star voice cast including Jeremy Renner, Catherine O’Hara, Eugene Levy, Mena Suvari, Kim Basinger, Michael J. Fox, and Howie Mandel, to name a few.
She has sold her books in bulk, planned and launched her own virtual (and live) tours, and had her book tours sponsored by businesses and brands who were aligned with her kindness movement. She’s also helped authors to sell more books, plan successful and profitable book tours, get booked for media and speaking, and turn their books into profitable businesses.
Charmaine has presented to more than 500,000 people.
Meet Gail Watson
President and Founder of Women Speakers Association (WSA) & WSA Publishing
Gail Watson is President and Founder of Women Speakers Association (WSA), THE go-to place for innovative leaders, change-agents and women with a message to connect, collaborate and grow their visibility worldwide in order to fulfill their mission.
As the first-ever global community for women speakers, WSA provides a platform for women to get seen, booked and paid AND be part of a growing network reaching women in 120 countries.
Whatever her "stage"...be it the classroom, a boardroom, the floor of the U.N., Gail is dedicated to empowering women to authentically express themselves, build a thriving, prosperous business and cause serious transformation in the lives of their clients, companies, communities and the world.
Here’s what people are saying about Charmaine Hammond & Gail Watson
Lucky Lauridsen
Author, RN & Educator
Charmaine... provides you with a blue-print on what to do next
Writing a story for a book I found to be the easy part. But then what do you do after that? What are the next steps?
That’s where Your Book as a Business program fits in perfectly. Charmaine pretty much provides you with a blue-print on what to do next. I gained so much knowledge and insight about options and opportunities to promote my book that I had never considered.
One of the biggest things I learned was about connecting with Non-Profit Organizations. This can lead to more book sales or business with them or other organizations they work with.
~ Lucky Lauridsen
Founder of Age-Wise Business Solutions, Author, RN, & Educator
Co-Author of Author of Voices of the 21st Century, 3rd Edition (WSA Publishing)
AgeWiseBusiness.com
Laura Booker
Entrepreneur & Speaker
Gail Watson: YOU NEED TO KNOW THIS WOMAN!
I think the stars were aligned the day I got to meet Gail way back in 2007. Gail is one of those Global Rock Stars that you should engage with! Her vision for Women Speakers Association (WSA) and the community she is bringing together will be unstoppable. I feel very blessed and grateful to not only learn from Gail's leadership skills but to be part of her vision.
Gail has a strong and powerful presence that brings like minded women together to collaborate and she does it with a tender heart. I'm one of your biggest FANS Gail and hope every woman business owner out there gets a chance to benefit from what you are creating at WSA!
~ Laura Booker
Entrepreneur Hunter
LauraBooker.com
Darlene Gudrie Butts
Author
If you have a dream… contact Charmaine now to achieve your goals!
Charmaine is an expert in the field of collaboration and corporate sponsorship. Because of her in-depth knowledge, effective strategies, and passion, I had the tools I needed to find sponsors for my trip across Canada for my book, 150 Canadian Stories.
If you have a dream, mission, or message you want to share with the world and collaboration will help you achieve that, contact Charmaine now to achieve your goals!
~ Darlene Gudrie Butts
Acclaimed Author, Speaker, and Business Strategist
Author of 150 Canadian Stories
Darlenebutts.com & 150CanadianStories.ca
Learning these techniques and strategies on your own would be a significant undertaking of time, money and energy, as would testing and trying out strategies.
We’ve made this a no-brainer for you to simply say yes and register. Both Gail and Charmaine have worked with thousands of speakers, have presented to clients around the world, and have their finger on the pulse in the speaking industry.
They’ve invested thousands and thousands of dollars in professional development to advance their skills in the speaking industry.
Increase Your Revenue & Reach By Taking Your Message on the Road
6-Module Video Training
$
197
This deep dive into speaking tours includes:
FEATURES:
Resources:
PDFS
Modules:
Bonuses:
(payment options available)
If you complete the Your Book as a Business: Profitable Speaking Tour Masterclass and don’t see value within 30 days of purchase, we 100% guarantee your money back.
If you fully apply the Masterclass strategies (watching and applying the video guidance and strategies, using the templates & resources, and asking questions in our Insiders' Group or to us directly), we KNOW this approach will help your message and marketing in a positive way.
If you have participated fully in the online program, have completed all the activities and suggested homework, and you don’t feel that you received value for the speaking tour deep dive and all the templates, tools, scripts and resources you received, then contact us within 30 days of purchase and you will receive a complete refund of your investment.
Linda P Thompson
Speaker & Author
...one of the best investments that I ever made...
Your Book As A Business class with Charmaine Hammond was one of the best investments that I ever made to assist me in using my books as a business and speaking.
Charmaine has a wealth of knowledge and she doesn't mind sharing. I was amazed at the huge amount of resources and information that was given. I would recommend signing up for her next class.
She was hands on and available even in between the meetings. There is a lot of information regarding sponsorship that was part of the Raise a Dream class as well. Thank you Charmaine for all you do.
~ Linda P Thompson
Speaker, Author, Health & Life Coach
Author of Speak Positively and Expect The Victory: Words Of Wisdom
LindaThompsonSpeaker.com
Karen Furneaux
Professional Speaker
Charmaine... helped me believe even more strongly in my launch event and book tour.
Charmaine brought so much enthusiasm to our first discussion and call and helped me believe even more strongly in my launch event and book tour.
Charmaine offered powerful, actionable suggestions for me to create the most success for my launch event! I highly recommend speaking with Charmaine. She holds belief for the dream and helps you realize the steps you need to take to get there!
Thank you for believing, Charmaine!
~ Karen Furneaux
Author of Strong Beauty: Power Up the Champion Within
StrongBeauty.ca
Dr. Elaine Leung
Sea Smart Founder
Doing a strategy call with Charmaine literally blew my mind...
Doing a strategy call with Charmaine literally blew my mind with all the potential ways I could maximize relationships with corporate sponsors.
Charmaine is very caring, enthusiastic, creative, and incredibly resourceful. She gave me phenomenal advice on how to approach sponsors, establish relationships, being really specific with my asks, and how our relationship can benefit both of us.
I highly recommend Charmaine if you want to know how to develop effective, long-term relationships with sponsors.
~ Dr. Elaine Leung
Founder, Sea Smart School
SeaSmartSchool.com
Cherie Griffith-Dunn
Business Coach, Speaker & Author
My business has doubled in reach, revenue, and impact.
What I have valued the most is the support I received. When I stumbled upon Women Speakers Association, I was simply looking for a place to practice my speaking. I found so much more, I found a group of women who cared about my well being, the health of my business, and the goals I wanted to achieve. They provided a platform that helped transcend my business to the next level by providing me the nurturing I needed, teaching me how to interview with impact, scale my business and grow my network for no additional fee.
During the first 6 months of being a Premier Member, my business has doubled in reach, revenue, impact not to mention the personal development and growth I have experienced. I have never been a part of a group like Women Speakers Association, whose primary concern is your success.
~ Cherie Griffith-Dunn
Business Coach, Speaker & Author
Co-Author of Women Inspiring Nations Volume 3
CherieGriffithDunn.com
Crystal-Marie Sealy
Keynote, Author & Consultant
...this course practically left no stone unturned!
Already a two-time best-selling co-author by the time Women Speakers Association (WSA) introduced me to this course, I knew that I would benefit from a step-by-step guide to leveraging every aspect of my books, as I delve into solo publications.
Still, I was surprised to find that this course practically left no stone unturned! I'm still going through the course guides and materials, and finding great peace of mind in recognizing things I would surely not have considered, otherwise. Thank you for creating this very rich course for authors!
~ Crystal-Marie Sealy, MBA, Mom
Keynote, Author & Consultant
Co-Author of Voices of the 21st Century, 3rd Edition (WSA Publishing)
CrystalMarieSealy.com
Alicia White
Strategy and Branding Expert
...my book has been advertised all over social media.
I love the online [Women Speakers Association] community because I can not only share my expertise but learn from others! Connecting with members of the community has actually brought me clients, even though I wasn’t looking for them! The online community is a place where I can share my speaking tips and be seen as an expert. I also use the online group platform to find speaking opportunities or put into practice information I’ve read from other experts.
By participating in some of the programs WSA offers, my book has been advertised all over social media. I don’t have this skill set or the time and joining up with WSA made sense!
~ Alicia White
Strategy and Branding Expert for Speakers
Author of The Successful Speaker’s Handbook
BackOfTheRoomProductions.com
You certainly could; however, Charmaine does the planning and outreach on her own using the system you will learn. She has a VA (Virtual Assistant) to handle things like creating graphics and marketing materials.
YES! The program will help you explore ways to create speaking opportunities around your book.
The strategies you’ll learn are the strategies Charmaine has accumulated through her years of experience and expertise. Charmaine is a long-time member of professional speaking organizations and has sat on their boards, has a long standing successful speaking business, and has supported many speakers to grow their speaking business.
She’s a Certified Speaking Professional (CSP), a designation only earned by professional speakers. In fact, only 62 Canadians currently hold this designation for speaking excellence. A CSP designation signifies exceptional achievement through a proven record of speaking experience. CSP speakers must meet rigorous requirements for a number of fee-paid presentations, number of clients, continuing education credits and consecutive years of business experience. The CSP designation is granted under the auspices of the Global Speakers Federation (5,000+ members in 27 countries).
Charmaine has presented to more than 500,000 people in person (and just as many on virtual stages), and has been speaking for almost 30 years. In addition to speaking, she has designed presentations for colleges/universities; has created “train the trainer” programs for numerous corporations, nonprofits and government departments; and she’s had corporate clients who kept her on retainer.
Charmaine has done speaking and book tours both in person and virtually. The Profitable Speaking Tours Masterclass shares the different strategies and techniques she uses to book speaking and to secure more opportunities to get in front of audiences (and on media) when she is traveling to speak. You’ll learn strategies to help you leverage time and secure more opportunities to get in front of the right-fit audiences for you.
This program is a deep dive into one specific area of speaking… in-person speaking tours. Your Book as a Business (YBAAB) covers information more relevant to authors and book tours. Where there is some information about speaking in the YBAAB program, we did not go into the depth and expansive range of strategies and case studies that we do in this four hour masterclass. PLUS you are getting the experience and strategies of two experts, both Gail Watson & Charmaine Hammond.
Yes. Charmaine suggests that every time you book an event (even locally), you wrap 5 other activities around it and call it a tour. We go through this in detail in the program.
Absolutely. In fact, Charmaine’s tours have included paid speaking, speak to sell and speak to support philanthropic causes. The models that you will learn can be applied in many different speaker business models. They can be adapted and modified to fit what works for you.
YES, YES and YES. Charmaine will tell you firsthand that if she knew these strategies when she was starting out as a professional speaker, it would have saved her thousands of dollars trying to figure this out, she could have skipped making the mistakes along the way, and she would have avoided the endless hours of trial and error from learning on her own. The information you’ll access will help you jumpstart your speaking business for sure.
Definitely! This is a core audience that Charmaine has been speaking to for the past 20+ years. Here’s one example (you will learn many more in the masterclass). Let’s say you just booked a speaking engagement you are traveling to. Why not reach out to the trade associations in the area you are booked to speak and secure some additional opportunities? We teach you the simple way to do “wrap-around and piggy-back” appearances and engagements to leverage your time and increase revenue.
Increase Your Revenue & Reach By Taking Your Message on the Road
6-Module Video Training
$
197
This deep dive into speaking tours includes:
FEATURES:
Resources:
PDFS
Modules:
Bonuses:
(payment options available)
There are speaking opportunities with your name on them.
