The Top 5 Fundamentals to Making Sponsorship an Untapped Revenue Source

Charmaine Hammond, CSP, has been in the business of changing lives for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of leadership, collaboration, and sponsorship. As a bestselling author (of 5 books and featured in 7 others) and professional speaker, she has planned speaking and book tours for herself and her clients. Charmaine has had tremendous success in finding corporate sponsors to fund her printing, graphic design, venues, travel, media, technology, hotels, and even her pet food and dog poop bags! She has developed sponsorship relationships with more than 40 sponsors and 60 business partners. Her recent speaking and book tour, Million Acts of Kindness, involved a 14 000 km tour in a 32-foot sponsored motorhome, hotels sponsored for the team, and more than 40 businesses and retail chains raising funds in their stores/businesses to support this movement… A Million Acts of Kindness.

Rebecca Kirstein has firsthand experience over several decades in founding small businesses, tech startups, investment corporations, and non-profits. Rebecca has been fueling projects, businesses, and ideas through collaboration and sponsorship for almost two decades. For her most recent project, Rethink Thinking: The Summit, she raised over $200 000 in in-kind and cash sponsorship in less than 4 months for Canada's first inquiry-based youth summit. Sponsorship was secured for hotels, venue, food & beverage, educational tools, swag, decor, and speakers including Sir Ken Robinson, whose TED Talk is the most watched in history.