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Do You Treat Your Book Like a Business?

Do You Treat Your Book Like a Business?

Do You Treat Your Book Like a Business?

Authors put so much time, energy and resources into writing their book that, often, they’re not ready for the next phase of hard work with the marketing and selling of the book. As an 11x best-selling author, I know first hand how much effort goes into bringing a book to life and keeping sales alive on a regular basis. Your writing will reach more readers when you treat your book like a business. With that in mind, your book needs a business plan to ensure its ongoing success.

When you think about your book as a business, you will find you are more creative and more focused in your marketing and sales strategies. 

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How To Sell Books By The Box & Trunkload

How To Sell Books By The Box & Trunkload

How To Sell Books By The Box & Trunkload
Authors: If you are still selling books one at a time (but you’d rather sell books by the box), it may be time to implement a bulk book sales strategy to sell more books in larger quantities. 

What Does It Mean To Sell Books In Bulk? 

You can start by using our Raise a Dream BOGO (Buy One GIFT One) method where you encourage attendees at book signings to purchase two books. The purchaser takes one copy of the book home to read and the second copy is donated to a charity that you have preselected. It is great to have the charity present at the book signing to accept the donated books. 

We also recommend that you always discuss the arrangements with the bookstore first. Most stores are more than fine with the strategy as they see the potential to sell more books (without discounting the price) while also doing good for the community. 

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