building influence Archives

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections.

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence.

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

Below are eight lessons that can help your crowdfund be successful in many ways.

9 Ways to Nourish the Impact of Your Speaking Events and Get Noticed

As a speaker having presented to hundreds of thousands of people over the past 20+ years, there have been lots of learnings.

Some of the best lessons have been around how to build influence and leverage speaking events to make a bigger difference in the world.

These speaker lessons have quickly become part of the systems and processes that we use at Raise a Dream.

I recently did a Facebook LIVE on this very topic. You can watch it here!

Below, you'll find nine helpful ways that Raise a Dream systematizes the events we speak at...

Meeting and Collaborating Online: Tools and Success Tips

Technology makes it possible to create a presence wherever you are in the world. For sponsors and brands, this potential is very exciting.

Virtual meetings have the capacity to connect with both existing and new audiences through many platforms. The possibilities for collaborating online with partners is only limited by your imagination.

There are several platforms our Dream Team at Raise a Dream love. Start using these tools to reach out and make new sponsorship connections and make your next virtual meeting a success!

Servant Leadership: The Creative Way to Build Shared Success Through Collaboration and Partnership

Exactly what is servant leadership?

Servant leadership isn’t about power or hierarchy. It’s about collaboration and partnership. And every organization needs leadership. We all know what happens to a ship when someone isn’t at the helm — it sinks.

Having a captain that stands at the helm and barks orders at everyone will get the job done. Sometimes, it’ll even get the job done well. The problem is that nobody is having any fun in that scenario. Nobody is communicating, learning, or sharing knowledge and responsibility. It doesn’t leave anyone any room to grow -- not for the deckhands, the captain, nor anyone in between.

You see, when “the boss” is the boss, it puts everyone beneath them—it doesn’t build teams, growth, or community.

Yin and Yang: The Essential Balance in Modern Business

Yin and yang, masculine and feminine, whatever you want to call it... men and women bring very different energy to relationships.

Why is this relevant to your business? I’ll tell you.

No matter what business you are in, a successful business is built on relationships. Your ability to understand your own balance of feminine and masculine energy, as well as the balance of others, will directly affect how and with whom you do business.

Let’s be clear that when we talk about the masculine and feminine energy, we are talking about just that—energy. Men and women each possess both masculine and feminine energies and qualities.

Emcees Gone Wild: It’s Not About YOU!

~ By Charmaine Hammond, CSP, MA, BA

As a speaker, I often get the opportunity to meet many amazing emcees who masterfully create powerful connections between the audience and the speaker they are about to hear.

I’ve seen exceptional emcees create meaningful energy for the room, who model how to show up (they set the expectations for the audience by showing how to “be” at the event), and who honour the event host.

Unfortunately, I meet just as many emcees who make the event about them.

The role of an emcee is an important one. The host is counting on you to do a number of things that will keep the event on track and ensure long lasting and successful event results. Their desire is to create a positive experience for the audience that will forge a bond of trust, inspire them to attend again, and generate good gossip or chatter about that event for a long time to come.

Meme What You Say: Social Media Tools That Help Raise Dreams

Raising Dreams is easier when you have the right tools at the right time.

Memes are a great way of sharing your magic and brand with the world and are also a way of recognizing your champions, partners, and sponsors.

Memes are graphics with words on them. They should contain a contact such as your website or Facebook/Twitter handle.

You can use photos that you have taken or use stock photos from copyright-free sites. Always make sure you give credit when you use other people’s photos or quotes. This demonstrates integrity and respect for others and your sponsors NEVER want to be under scrutiny for a meme you posted that has someone’s copyrighted photo or quote in it.

10 Tips on How Collaborating With Your University Alumni Can Help Raise Dreams

Recently, Charmaine had the opportunity to speak at the Canadian Association of Professional Speakers Convention (CAPS) in Ottawa. Many speakers attended her session on Planning a Speaking and Book Tour.

One of the marketing tips she provided was ensuring that your college or university alumni is engaged in your project. Alumni associations love to hear and share the good news of their members and graduates (no matter how long ago it was). They all have a big database, a large social media following, newsletters, events, and magazines or publications.

Charmaine has been featured in all her Alumni magazines (Sheridan College, Royal Roads University, University of Waterloo, and Renison College). Two of these Alumni nominated her for prestigious awards, one of which she was honoured with several years ago (Alumni of the year).

They have also hosted events for Charmaine and have attended conferences where she is speaking. She has had numerous updates and full-page features in their magazines and newsletters over the years.

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