How to Attract Sponsors by Turning Your Message Into a Movement
Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.
Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.
For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.