Tag Archives for " sponsor research "

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working on or dream you are raising. 

Sponsorship Myths:

At Raise a Dream, we dispel the myth that sponsorship is a handout or philanthropy. It is not grant funding or a donation.

Sponsorship is a marketing relationship.

Companies and brands are using their marketing dollars to invest in sponsorship marketing. So just like a company measures the return on investment (ROI) with their different marketing activities (e.g. direct mail, media, digital advertising, print, etc.), they measure how well sponsoring your project met their marketing objectives.

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Making Friends With Company “Gatekeepers”


​Getting past the gatekeepers within companies, brands, and organizations to connect with decision makers can sometimes be the most difficult challenge in building relationships with potential strategic partners and sponsors.

How can you overcome this challenge that sometimes feels impossible?

It’s actually pretty simple.

Make friends with the gatekeepers.  

If gatekeepers feel comfortable with you, and “like” you, they are more likely to connect you with the person you need to know.

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Google Alerts: Who’s Talking About Your Brand?

Google Alerts

​I​f you aren't using Google Alerts to find out who’s talking about you, your brand, or your dream sponsors, it’s time to start today! Are you using Google Alerts to…

  • See where you are appearing in the online world?
  • Find out about speaking opportunities?
  • See where your book(s) are being mentioned?

We use this tool daily to find out about media and speaking opportunities, find reviews on our books, and locate where we are being quoted or appearing on blogger or media sites.

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