The first time I heard Charmaine Hammond speak about sponsorship, my eyes got bigger, my ears perked, up and I sat forward as I said to myself, "You can do what? How come I know nothing about this?" Like many entrepreneurs, I knew nothing about the world of sponsorship and how to go about finding sponsors - the right way!
My knowledge of sponsorship was at the level of directly asking a local store, "Would you be willing to supply a box of donuts for my next meeting?”
Now, thanks to Charmaine Hammond and Rebecca Kirsten, the talented and experienced founders of Raise A Dream, I know there is another, much more subtle and sophisticated way to approach sponsorship. One is always grateful for a box of donuts, but if you want to enter into a mutually beneficial, long-term relationship with a sponsor, I highly recommend joining the community of Raise A Dream, so you can Raise Your Own Dream and the Dreams of your Sponsor. You will not regret it.