Suzanne Balcom

“It's all about relationships!" That was my sponsorship take-away message when Charmaine Hammond presented her amazing daylong seminar to CAPS Atlantic in Halifax, Nova Scotia this spring. Charmaine lifted the veil of secrecy regarding partnerships and sponsors and made me understand that my strength and ability in building relationships was all I needed to secure sponsorship and partner in-kind and financially with virtually every business that I already do business with.
Immediately I secured sponsorship and funding that was waiting for me all along, I just didn't realize it and I never knew how to ask. I immediately shared what I learned from her with 3 of my colleagues and they in turn have done the same. Charmaine is a game changer.

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