Sell More Books and Make a Bigger Impact in Readers' Lives AND Your Bottom Line!

Learn to make your book a business, sell more books, and earn more book revenue (even if you have tried other marketing strategies and they didn’t work).

I have a book… Now what?

This is one of the most common questions we get from aspiring authors, first time authors, and authors who have launched books.

You wrote your book or contributed a chapter to a collaboration book for a reason -- to help people, make an impact, inspire others, share important information, tell a story that needed to be told, or possibly to entertain the world...

Writing the book is only the FIRST step. Marketing and selling your book, getting “your baby” into the hands and ears of readers around the globe, are the crucial steps many authors need help with.

No matter how good your book is, how well written, or how awesome your book cover looks, you must have a marketing and sales strategy if you want your book to actually sell. Even the best book, story, or content in the world will not sell if people do not know about it.

Not knowing the steps to take to market and sell your book, get your book into readers’ hands around the globe, launch for success, and make a bigger impact can feel confusing and deflating.    

There are many reports that tell us the average self-published author sells about 250 books, and the average published author will sell about 3000 books. In other words, too many authors are ending up with books in their basements and unopened cardboard boxes rather than in the hands of appreciative readers.

This is a costly mistake you can avoid.

We are all about helping you BOOST your author stats, MAGNIFY your message, and CONNECT with more potential readers.

  • How many books would you like to sell?
  • How many lives would you like to impact through your writing and speaking?
  • What are your BIG DREAMS for your book... Awards? Best-seller status? Multiple languages? Oprah's favorite things list?
  • How do you want your book to impact readers? Will your book inspire? Make people laugh? Create community? Change lives?

When you know the WHY for your book, the WHAT and the HOW are much easier to create (and to put into successful action).

Raising Big Dreams starts with daily consistent actions and baby steps. Little steps and daily actions lead to big results! It takes a team to raise a dream...

Let us be on your marketing and selling team with strategies that can help you and your book achieve your goals!

Raise a Dream & Women Speakers Association
Raise a Dream in partnership with Women Speakers Association Present:

YOUR BOOK AS A BUSINESS:

Sell more books and increase your impact, influence, and income

Immediate Access Online Training
Your Book as a Business

The Your Book as a Business complete series you with the strategies, scripts, templates, and tools to simplify the marketing and selling process so you can make a bigger impact with your book.


In the full series, you’ll proceed step-by-step through eight virtual trainings that each include a core training video (approximately 60 minutes) and accompanying resources. You have the time you need to implement each strategy, starting with the foundations and progressing to techniques that can amplify and monetize your book business.

You don't have to muddle along, struggle, or guess.

Move forward confidently as you set yourself up for success to sell your book and make the difference in the world you want to achieve.

Sell more books and make a bigger impact!

Your Book as a Business: The Complete Series

The Complete Series includes everything you need to help your book business thrive and reach your audience.

Book Success Foundations:
  • Foundations: 01 – Book Business Foundations and Marketing Planning
  • Foundations: 02 – Your Author Platform
  • Foundations: 03 – Special Sales, Libraries, Bookstores and More
Amplify and Monetize Your Author Success:
  • Amplify & Monetize: 01 – Media, Awards & Contests
  • Amplify & Monetize: 02 – Book Launches
  • Amplify & Monetize: 03 – Book Clubs
  • Amplify & Monetize: 04 – Speaking
  • Amplify & Monetize: 05 – Sponsorship for Authors

Or… Not quite ready for the full experience? 

Find out more below to purchase individual or bundled training options.

Register for individual courses or bundles.

When You Register for Your Book as a Business...

This complete online series will make it easier for you to step into action marketing your book, launching for success, and creating book sales all year long. We start with the fundamentals every author should have in place and progress to deeper and more unique opportunities. All the trainings are ready for you to progress, one-by-one, on our private membership platform.

When you register, you’ll receive instructions on how to access your materials. Each training video includes a transcript for easy reference.

Done-For-You Templates

Receive ready-made templates so that you don’t have to create them yourself. With templates for marketing plans, book sale trackers, speaking opportunities, one-sheets, and book club questions, you’ll have templates in your hand that save you time, money, and energy so that you can focus on what you love!

Scripts That Lead to YES

Not sure what to say when you call a bookstore to set up a signing event or how to talk to retailers and bookstores about carrying your book? You’ll receive suggested scripts for phone calls, voicemails, and LinkedIn messages. Know what to say (and how to say it) to get the YES that can lead to a sale or launch opportunity.

Q&A Opportunities for Your Context

You will have the opportunity to ask any questions you have in our private Insiders’ Facebook group. We’ve also turned many of the common questions that authors have (and the important answers) into ready-made resource documents so you don't have to spend time Googling, researching, or ending up with more questions.

Community, Training, & Collaboration

Joining Your Book as a Business makes you eligible for the WSA and Raise a Dream Insiders private groups on Facebook. Continue to receive ongoing free training and resources and connect with others. There are multiple opportunities to collaborate with community members and make a difference together.

Here’s what people are saying about

Your Book as a Business

Dr Janet JJ Sawyer

Dr. Janet "JJ" Sawyer

Author

Every time I tried one of Charmaine’s strategies, I could feel my confidence growing...

Charmaine, the Your Book As A Business program was just what I needed. Joining your course was an awesome period of working with you and learning how to create my brand as an author, building and growing my book business and selling books!
 
Charmaine was generous with her knowledge that she had gained over the years when promoting her books. She shared so many tips and resources that were valuable and appreciated. Every time I tried one of Charmaine’s strategies, I could feel my confidence growing because they worked!!

I became more willing to reach out and let people know about my book, Mirroring Your Vision® and the importance it brings to the world. Now I’m involved in a collaborative authors’ book, in preparation for our best seller's campaign, and filled with inspirational stories from women. Charmaine, THANK YOU so much for taking the time to share your knowledge. You truly have been a blessing in my life.

~ Dr. Janet "JJ" Sawyer
Leadership Coach, Author of Mirroring Your Vision® and Co-Author of Voices of the 21st Century (WSA Publishing)
JJSawyerConsulting.com 

Dr. Janet "JJ" Sawyer - Leadership Coach, Author of Mirroring Your Vision
Memory Kate Chambati

Memory Kate Chambati

Author

I was blown away by [Charmaine’s] knowledge and professionalism.

Charmaine was very generous with information that she knew would help us. I was blown away by her knowledge and professionalism.


I was writing a very basic book, but during the course I realized that I needed to give value and I practically re-wrote the whole book. I felt that instead of just putting words on paper, I should write a book that would transform lives the way Charmaine was helping me transform my life as an author.


~ Memory Kate Chambati
A.K.A The True Happiness Coach: Transformational Life Coach, Author, Social Entrepreneur and International Speaker.
Author of Destined To Be Happy: Find Your Purpose And You Will Find Your Rainbow and Co-Author of Voices of the 21st Century (WSA Publishing)
TheTrueHappinessCoach.com

Memory Kate Chambati - Destined To Be Happy: Find Your Purpose And You Will Find Your Rainbow
Gloria Stewart - Joy & Abundance Activist, Author of Being Joy: A 40 Day Program to Heal Your Life and Change the World

Gloria Stewart

Author

Before taking the course, I had been rudderless...

Would I recommend Your Book as a Business to others? Absolutely! In fact, I have already told people this was the most content-rich course about this subject I have ever taken. So many more tools in my toolbox now. My challenge is where to start!

Before taking the course, I had been rudderless - trying many different things to get exposure and sell books. I was fixated on marketing. Because I was introduced to so many additional new tools and directions I could take with my book, I felt a bit overwhelmed. The course forced me to go back to the beginning and rediscover why I wrote my book in the first place before I could begin implementing some of the new strategies. As a result, I have been in the process of redefining my target market and repositioning the brand.


With this new-found clarity, I feel much more confident in prioritizing which direction to go first and then allow the rest to joyfully fall into place.


~ Gloria Stewart
Joy & Abundance Activist, Author of Being Joy: A 40 Day Program to Heal Your Life and Change the World
GloriaStewart.ca

Being Joy: A 40 Day Program to Heal Your Life and Change the World

Memory Kate Chambati

The Your Book as a Business Complete Online Series Consists of Two Programs (9 Modules):

Program #1: Book Success Foundations

Learn the foundations for book selling and marketing success!

0

Foundations: Welcome & Preparation

Receive a welcome guide with everything you need to get started. Begin by taking time to understand your Big Why as an author to set the stage.

1

Foundations: 01 – Book Business Foundations and Marketing Planning

Get started creating your book as a business. Learn how to simplify, systematize and get organized. You will create your book marketing plan, establish your sales goals, identify the marketing collateral that will support your marketing and sales, and learn how to track your sales on our book sales tracker template. You’ll learn some effective five-minute marketing activities and technology/platforms to make your life easier so you can sell more books!


Resources include:

  • Book Pre-Sales Checklist
  • Book Sales and Giveaways - Tracking Form
  • Business Foundations & Basics
  • Identify Your Revenue Streams Planner
  • Interview with Jessica Potts: Crowdfunding For Your Book
  • Interview with Stephanie Staples: Crowdfunds to Fund and Finish Your Book
  • Marketing Activity Tracker
  • Sales Goal Planning Worksheet
  • Scripts, Samples & Resources
  • The 1-Page Marketing Plan
  • Weekly Action Planner & Top 10 To Do List

Video length: 59:52

2

Foundations: 02 – Your Author Platform

Discover what an author platform is, why it helps with marketing and sales, and begin the steps to build your author platform and brand. You will learn how to create stellar author pages on Amazon Author Central and Goodreads, and you’ll be introduced to some other author-focused platforms (all free) to be on. Follow some easy recommended steps to getting book reviews (and what to do with them), social media actions for book promotions, and discover the benefits of using LinkedIn to promote book-related events.


Resources include:

  • Amazon Author Central Page: Tips & Checklist
  • Book Reviews and Feedback
  • BookBub Profile
  • GET BOOKED Opportunity/Podcast Directory: Speaking & Writing
  • Goodreads
  • Using LinkedIn to Promote Your Book, Webinar, Summit, & Other Events
  • Weekly Action Planner & Top 10 To Do List

Video length: 1:01:50

3

Foundations: 03 – Special Sales, Libraries, Bookstores and More

Learn what you need to create your Book Sell Sheet which you can also use to be like an author one-sheet that tells book buyers, distributors, book stores, libraries and even event planning professionals about your book. You’ll receive examples and information on how to use these once they are created. Selling to libraries, bookstores, and special sales (gift stores, hospital gift shops, specialty shops, corporations, and more) will help you sell more books and sell in bulk. This module teaches you these steps. You will also learn Raise a Dream’s best strategy for book signing events that double your book sales.


Resources include:

  • Book Sell Sheets
  • Buy One Gift One (BOGO): Strategy to Sell More Books
  • Interview with Luck Lauridsen on How to Get Your Book into Bookstores
  • Library Contacts: Tracking Form
  • Library Services Centre Opportunities
  • Prepare to Sell Your Books in Bulk
  • Selling More Books Through Alumni Departments
  • Video: Connecting with Service Clubs
  • Video: Connecting with Your Alumni
  • Voicemail Messages
  • Weekly Action Planner & Top 10 To Do List

Video length: 57:41

Program #2: Amplify and Monetize Your Author Success

This is where we put the foundations to work so that you amplify your author platform, book sales & revenue,  and the impact you make with your message.

1

Amplify & Monetize: 01 – Media, Awards & Contests

Learn how to approach media, get media bookings, and what to do when you secure a media opportunity. You also learn how to maximize the benefits of media, how to write press releases (and what to do with them) and receive samples of press releases to guide you through this process. Receive a list of free sites to promote your press release on. You also learn about awards and contests.


Resources include:

  • Being an Awesome Media Guest
  • Book Awards & Contests
  • Book Sell Sheets
  • Finding Media Opportunities
  • GET BOOKED Opportunity/Podcast Directory: Speaking & Writing
  • Leveraging Media Opportunities
  • Press Releases
  • Raise a Dream Media Info: Sample One-Sheet
  • Raise a Dream Media Tracker
  • Weekly Action Planner & Top 10 To Do List

Video length: 55:53

2

Amplify & Monetize: 02 – Book Launches

Learn how to launch your book through in-person (live) book launch events and virtual launch strategies. You will be introduced to a model for hosting successful (and profitable) launch events, get the inside scoop on how to double your book sales at launch events and signings, how to create bulk sales, as well as different options for doing a virtual blog and book tours, live book tours, and more. You receive the Raise a Dream Speaking & Book Tour Strategy Plan eBook, a step-by-step tool that outlines the actions and process so you don’t have to figure it out.


Resources include:

  • Book & Speaking Event Kit List
  • Book Launch Ideas and Tips
  • Book Launches That Sell More Books
  • Book Sampler (Example): On Toby’s Terms
  • Communicating for Results
  • Event Planning Template for Book Signings and Speaking Engagements
  • Photo & Video Release Forms
  • Speaking & Book Tour Strategy Plan (eBook)
  • Video Signage and Door Notifications for Events
  • Video: Book Launch Interview with Davide Di Giorgio
  • Video: Interview with Author, Robinson Smith
  • Weekly Action Planner & Top 10 To Do List

Video length: 58:45

3

Amplify & Monetize: 03 – Book Clubs

Book clubs (online, live, and meet-ups) are a powerful way to expand your author platform, sell more books and create speaking opportunities. In this module, you will learn why having book club questions in your book (or at minimum on your website) will help you sell more books and increase opportunities to have book clubs interested in your book. You will also learn where to find book clubs, how to approach them, and what you need to leverage these events and opportunities into sales.


Resources include:

  • Book Club Questions
  • Book Sampler (Example): On Toby’s Terms
  • Hashtags to Use to Connect with Potential Book Clubs
  • How to Start a Workplace Book Club
  • Review and Learn Process
  • Script for Connecting with Potential Book Clubs
  • Start and Host Your Own Virtual Book Club
  • Voicemail Messages
  • Weekly Action Planner & Top 10 To Do List

Video length: 57:19

4

Amplify & Monetize: 04 – Speaking

Speaking is a powerful way to sell books, have sponsors purchase your book to give away at conferences and events, and get you booked for more speaking opportunities! Learn what you need to have in place for the speaker side of your book business. Receive examples of speaker one-sheets, information to help you determine your speaker fees, effective strategies to get booked, tips on where to find speaking opportunities, and examples on how to get booked and leverage past events. You will also learn about the platforms you can use to promote your speaker profile (and your book).

Resources include:

  • Book & Speaking Event Kit List
  • Charmaine Hammond (Corporate): Speaker One-Sheet (Example)
  • Charmaine Hammond (RAD): Speaker One-Sheet (Example)
  • Communicating for Results
  • Event Planning Template for Book Signings and Speaking Engagements
  • Feedback Forms: Strategy & Sample
  • How to Get More Speaking With Your Book - Checklist
  • Interview with Michela Quilici and handout on Building Community and Growing Your Reach
  • Interview with Gail Watson on Speaking, Speaker Profiles & Speaker One-Sheets
  • Maintaining Fee Integrity
  • Photo & Video Release Forms
  • Speaker Success Plan
  • The Speaker's Guide to Sponsorship Success (30-page eBook)
  • Tips and Strategies to Build Your Speaking Business
  • Video Signage and Door Notifications for Events
  • Virtual Presentations
  • Weekly Action Planner & Top 10 To Do List

Video length: 57:25

5

Amplify & Monetize: 05 – Sponsorship for Authors

Sponsorship is a powerful way to promote and market your book on a whole new level. It’s possible to have brands and businesses purchase bulk copies of your book or sponsor things like your clothing, travel, marketing materials, media, events, and more! Learn how to fund your book events through collaboration, partnership, and sponsorship. You’ll learn how to find sponsors, what to ask for, the many ways sponsors can help your book (and speaking) business, plus other innovative ways to fund your book projects.


Resources include:

  • Discovery Calls and Great Questions to Ask a Sponsor
  • Growing Your Reach
  • How to Find the Right Sponsorship Contact
  • My Value to Sponsors Tracker
  • Partner & Sponsor Information Documents
  • Raise a Dream: Become a Strategic Partner (Sample)
  • Sponsor Inventory Brainstorm: Where I Do Business
  • Sponsor Spotlight Checklist
  • Sponsorship Asset Inventory
  • Sponsorship for Entrepreneurs (30-page eBook)
  • Video: Turn Collaborations Into Cash
  • Weekly Action Planner & Top 10 To Do List

Video length: 58:23

Bonuses

Additional Training & Programs

When you register for the COMPLETE series, you’ll receive...

Bonus 1
Ongoing Training & Resources: Raise a Dream and Women Speakers Association Private Communities

Double the support. Double your reach.

  • Be part of our Raise a Dream and Women Speakers Association community and private Facebook pages.
  • Receive ongoing training, resources and opportunities that are shared with the two communities.
  • Access over two dozen Raise a Dream Insider Training videos on the most requested topics around sponsorship and collaboration.
  • Meet and share with other authors and speakers in the WSA group who are seeking to build collaborative relationships; learn about sponsorship; and increase their knowledge, reach, and influence.
  • These are places to share ideas, make connections, support one another, and take your vision from big idea to global brand.

Value: Inestimable!

Raise a Dream and WSA Facebook Groups
Bonus 2
Sponsorship Essentials: 7 Steps to Funding Your Dream Projects with Sponsorship

The 45-minute Sponsorship Essentials video training will teach you:

  • How to find the right partners and build relationships that lead to a YES from sponsors.
  • How the Raise a Dream’s proven 7-step sponsorship model can help you find and secure collaboration partners and sponsors.
  • The rookie mistakes to avoid.

Value: $27 USD

Sponsorship Essentials
Bonus 3
Big Dream Primer: The Proven Method for Partnering with Sponsors

Once you’ve completed all the modules in Your Book as a Business, you’ll receive access to Raise a Dream’s Big Dream Primer, an online, self-paced program providing done-for-you templates, resources, and guidelines to help you boost your bottom line through sponsorship and collaboration.


The seven modules included will help you find and research the right sponsors, build sponsor interest, develop relationships that lead to a YES, and follow the right plans to put successful actions in place.

  1. Getting Started: What is Sponsorship?
  2. Knowing Your Value: Untapped sponsorship potential
  3. Boosting Influence: Influencing prospects
  4. Identifying Sponsors: Sponsorship inventory
  5. Staying on Track: Tools, systems, and sanity
  6. Researching Sponsors: Sponsorship research
  7. Building Relationships: Authentic relationship building

Value: $197 USD

Raise a Dream - Big Dream Primer

Meet Charmaine Hammond

Your Instructor and Partner to Guide You Through this Life-Changing Author Experience

Charmaine Hammond, CSP, MA, BA, is a five-time best-selling and award-winning author, has been published by 4 different publishers and is featured in 9 other published books, including twice in Chicken Soup for the Soul and three times in WSA Publishing’s Voices of the 21st Century. Her first book, now ten years old and in its second edition, was optioned for a movie before it came out and continues to sell and receive media opportunities.

She is also the Executive Producer of an animated movie, Back Home Again, that features an all-star voice cast including Jeremy Renner, Catherine O’Hara, Eugene Levy, Mena Suvari, Kim Basinger, Michael J. Fox, and Howie Mandel, to name a few.

She has sold her books in bulk, planned and launched her own virtual (and live) tours, and had her book tours sponsored by businesses and brands who were aligned with her kindness movement. She’s also helped authors to sell more books, plan successful and profitable book tours, get booked for media and speaking, and turn their books into profitable businesses.

Charmaine has presented to more than 400,000 people.

Charmaine Hammond - Raise a Dream

Here’s what people are saying about

Charmaine Hammond

Lucky Lauridsen

Lucky Lauridsen

Author, RN & Educator

Charmaine... provides you with a blue-print on what to do next

Writing a story for a book I found to be the easy part. But then what do you do after that? What are the next steps?


That’s where Your Book as a Business program fits in perfectly. Charmaine pretty much provides you with a blue-print on what to do next. I gained so much knowledge and insight about options and opportunities to promote my book that I had never considered.

One of the biggest things I learned was about connecting with Non-Profit Organizations. This can lead to more book sales or business with them or other organizations they work with.

~ Lucky Lauridsen
Founder of Age-Wise Business Solutions, Author, RN, & Educator
Co-Author of Author of Voices of the 21st Century, 3rd Edition (WSA Publishing)
AgeWiseBusiness.com

Voices of the 21st Century - 3rd Edition - Lucky Lauridsen
Darlene Gudrie Butts - 150 Canadian Stories

Darlene Gudrie Butts

Author

If you have a dream… contact Charmaine now to achieve your goals!

Charmaine is an expert in the field of collaboration and corporate sponsorship. Because of her in-depth knowledge, effective strategies, and passion, I had the tools I needed to find sponsors for my trip across Canada for my book, 150 Canadian Stories.


If you have a dream, mission, or message you want to share with the world and collaboration will help you achieve that, contact Charmaine now to achieve your goals!


~ Darlene Gudrie Butts
Acclaimed Author, Speaker, and Business Strategist
Author of 150 Canadian Stories
Darlenebutts.com & 150CanadianStories.ca

Darlene Gudrie Butts - 150 Canadian Stories
Miriam Laundry

Miriam Laundry

Author

Charmaine’s strategies… worked beautifully.

I used several of Charmaine's strategies on building partnerships and raising funds for my Guinness World Records™ campaign and they worked beautifully.


I was not only able to fund the campaign and set a world record, but also empower many children to think positively in the process. I am so thankful for her knowledge and insight.


~ Miriam Laundry
Award winning author of I CAN Believe in Myself and Guinness World Record™ Holder
LaundryBooks.com

Miriam Laundry - I Can Believe in Myself

Meet Gail Watson

President and Founder of Women Speakers Association (WSA) & WSA Publishing

Gail Watson is President and Founder of Women Speakers Association (WSA), THE go-to place for innovative leaders, change-agents and women with a message to connect, collaborate and grow their visibility worldwide in order to fulfill their mission.

As the first-ever global community for women speakers, WSA provides a platform for women to get seen, booked and paid AND be part of a growing network reaching women in 120 countries.

Whatever her "stage"...be it the classroom, a boardroom, the floor of the U.N., Gail is dedicated to empowering women to authentically express themselves, build a thriving, prosperous business and cause serious transformation in the lives of their clients, companies, communities and the world.

Gail Watson - President and Founder of Women Speakers Association (WSA)

Here’s what clients say about working with 

Women Speakers Association
Cherie Griffith-Dunn - Business Coach, Speaker & Author

Cherie Griffith-Dunn

Business Coach, Speaker & Author

My business has doubled in reach, revenue, and impact.

What I have valued the most is the support I received. When I stumbled upon Women Speakers Association, I was simply looking for a place to practice my speaking. I found so much more, I found a group of women who cared about my well being, the health of my business, and the goals I wanted to achieve. They provided a platform that helped transcend my business to the next level by providing me the nurturing I needed, teaching me how to interview with impact, scale my business and grow my network for no additional fee.

During the first 6 months of being a Premier Member, my business has doubled in reach, revenue, impact not to mention the personal development and growth I have experienced. I have never been a part of a group like Women Speakers Association, whose primary concern is your success.


~ Cherie Griffith-Dunn
Business Coach, Speaker & Author
Co-Author of Women Inspiring Nations Volume 3
CherieGriffithDunn.com

Cherie Griffith-Dunn - book - Women Inspiring Nations
Crystal-Marie Sealy

Crystal-Marie Sealy

Keynote, Author & Consultant

...this course practically left no stone unturned!

Already a two-time best-selling co-author by the time Women Speakers Association (WSA) introduced me to this course, I knew that I would benefit from a step-by-step guide to leveraging every aspect of my books, as I delve into solo publications.

Still, I was surprised to find that this course practically left no stone unturned! I'm still going through the course guides and materials, and finding great peace of mind in recognizing things I would surely not have considered, otherwise. Thank you for creating this very rich course for authors!


~ Crystal-Marie Sealy, MBA, Mom
Keynote, Author & Consultant
Co-Author of Voices of the 21st Century, 3rd Edition (WSA Publishing)
CrystalMarieSealy.com

Crystal-Marie Sealy - Voices of the 21st Century
Alicia White

Alicia White

Strategy and Branding Expert

...my book has been advertised all over social media.

I love the online [Women Speakers Association] community because I can not only share my expertise but learn from others! Connecting with members of the community has actually brought me clients, even though I wasn’t looking for them! The online community is a place where I can share my speaking tips and be seen as an expert. I also use the online group platform to find speaking opportunities or put into practice information I’ve read from other experts.

By participating in some of the programs WSA offers, my book has been advertised all over social media. I don’t have this skill set or the time and joining up with WSA made sense!


~ Alicia White
Strategy and Branding Expert for Speakers
Author of The Successful Speaker’s Handbook
BackOfTheRoomProductions.com

Alicia White - The Successful Speaker's Handbook

Marketing and Selling Your Book Shouldn’t Be Like Throwing Spaghetti at the Wall to See What Sticks

In this program, you will benefit from Charmaine’s 10 years of experience working with four different publishers as well as publishers on 8 collaborative book projects. Why spend time and money learning this on your own?  You also benefit from the thousands (and thousands) of dollars that she has spent hiring coaches, PR professionals, sales teams, graphic designers, printers, and marketing teams.


Your Book as a Business represents a full repertoire of book marketing and sales strategies accumulated over the past 24 years of being a business owner. You are SAVING and MAKING money by joining us in this done-for-you and self-paced program. 


Think of this program as being able to tap into Charmaine’s experience, creativity, and ideas to help you get on the path to marketing and selling your book without the painful and expensive mistakes. If this is your first book, or you have books published that are not selling, why not join us? 

Avoid the frustration and disappointment, keep those unsold boxes of books out of your basement, and—instead—learn from Charmaine and this program.

If you…

  • are writing or launching a book
  • have written a book and are wondering, now what?
  • have tried a bunch of different marketing (social media, email for example) but the sales are inconsistent and in small quantities
  • want to sell books by the box or trunk-load instead of one at a time
  • have a book that is selling but you want to take book sales to a new level
  • have a book that has been out for a while and needs to be revived
  • want to have your book carried in libraries, book clubs, specialty stores (gift stores, hospital gift stores, gyms, clothing stores, etc.) but don’t know the exact steps to take or who to talk to
  • have heard about sponsorship but have no idea how to build collaborations that result in in-kind and cash sponsorship for your book events and launches
  • know your book can impact and change lives; you just need to reach more people...

...then NOW is the time to register!

YOUR BOOK AS A BUSINESS
COMPLETE SERIES

Learn to sell more books and make a bigger impact in readers' lives AND your bottom line.

1497

This self-paced complete series for authors includes:
BOOK SUCCESS FOUNDATIONS:
  • Welcome & Preparation
  • 1: Book Business Foundations and Marketing Planning
  • 2: Your Author Platform
  • 3: Special Sales, Libraries, Bookstores and More
AMPLIFY AND MONETIZE YOUR AUTHOR SUCCESS:
  • 1: Media, Awards & Contests
  • 2: Book Launches
  • 3: Book Clubs
  • 4: Speaking
  • 5: Sponsorship for Authors
PLUS THESE BONUSES & FEATURES:
  • Bonus 1: Ongoing Training & Resources: Raise a Dream and Women Speakers Association Private Communities
  • Bonus 2: Sponsorship Essentials: 7 Steps to Funding Your Dream Projects with Sponsorship
  • Bonus 3: Big Dream Primer: The Proven Method for Partnering with Sponsors
  • Lifetime access to your programs on our membership site
  • Downloadable video and audio files of the recordings, plus transcripts of the core trainings

(payment options available)


OR... Zero in on the book marketing strategies you need and see our options for individual courses and bundles.

100% Satisfaction Guarantee for 90 Days

If you complete the Your Book as a Business series and don’t see value within 90 days, we 100% guarantee your money back.

If you do all the exercises and homework and fully participate in the program, we have no doubt this will change your business in a positive way.

If you have done all of this and you don’t feel that you received value, that you didn't discover how to sell more books and make a bigger impact in readers' lives AND your bottom line, then contact us within 90 days of purchase and you will receive a complete refund of your investment.

Here’s what clients say about working with 

Raise a Dream Training & Consulting Inc.
Linda P Thompson

Linda P Thompson

Speaker & Author

...one of the best investments that I ever made...

Your Book As A Business class with Charmaine Hammond was one of the best investments that I ever made to assist me in using my books as a business and speaking.


Charmaine has a wealth of knowledge and she doesn't mind sharing. I was amazed at the huge amount of resources and information that was given. I would recommend signing up for her next class.

She was hands on and available even in between the meetings. There is a lot of information regarding sponsorship that was part of the Raise a Dream class as well. Thank you Charmaine for all you do.


~ Linda P Thompson
Speaker, Author, Health & Life Coach

Author of Speak Positively and Expect The Victory: Words Of Wisdom
LindaThompsonSpeaker.com

Linda Thompson - Speak Positively and Expect the Victory
Karen Furneaux

Karen Furneaux

Professional Speaker

Charmaine... helped me believe even more strongly in my launch event and book tour.

Charmaine brought so much enthusiasm to our first discussion and call and helped me believe even more strongly in my launch event and book tour.


Charmaine offered powerful, actionable suggestions for me to create the most success for my launch event! I highly recommend speaking with Charmaine. She holds belief for the dream and helps you realize the steps you need to take to get there!

Thank you for believing, Charmaine!


~ Karen Furneaux
Author of Strong Beauty: Power Up the Champion Within
StrongBeauty.ca

Karen Furneaux - Strong Beauty
Dr. Elaine Leung - Sea Smart Founder

Dr. Elaine Leung

Sea Smart Founder

Doing a strategy call with Charmaine literally blew my mind...

Doing a strategy call with Charmaine literally blew my mind with all the potential ways I could maximize relationships with corporate sponsors.


Charmaine is very caring, enthusiastic, creative, and incredibly resourceful. She gave me phenomenal advice on how to approach sponsors, establish relationships, being really specific with my asks, and how our relationship can benefit both of us.


I highly recommend Charmaine if you want to know how to develop effective, long-term relationships with sponsors.


~ Dr. Elaine Leung
Founder, Sea Smart School
SeaSmartSchool.com

Sea Smart School

Frequently Asked Questions

I am still writing my book. Should I wait until I am done to register?

GREAT question! A great time to be building your marketing and sales strategy for your book is while you are finishing it. You don’t need to wait to be finished your book to participate in the course. Often authors wait until their book is completed and out in the world to start marketing it. The challenge is that you will have missed months and months where you could be building your author platform, positioning your expertise on podcasts and shows, and announcing your upcoming book (building a reading audience and buzz so people can’t wait until your book is out).

Charmaine’s first book went best-seller several times before the book was launched. She achieved that result because she had more than 30 radio interviews talking about the book to build the audience, so once it was available for presale on Amazon, it hit the best-seller status several times before launch. WSA Publishing authors have also seen the value of building their author platform and preparing their marketing strategies while waiting for the Voices of the 21st Century book to launch. Join us. 😊 You’ll be glad you did!

Don’t you need a big social following and reach for your book to sell? I am just building my reach.

In Your Book as a Business we teach you strategies (that work and are free) to build your reach and grow your impact. Being part of the program provides you with the opportunity to be part of the Raise a Dream community and the Women Speakers Association community. This is a fast and effective way to grow your reach and be part of communities that have more than ½ million collective reach.

Do you help me write and publish my book?

This program helps you create your marketing and selling plan and helps you turn your book into a business. WSA Publishing can help you publish your own book or be part of a collaborative book. This is a great way to become a published best-selling author. Gail Watson, Founder of Women Speakers Association and WSA Publishing (the publisher of Voices of the 21st Century), reminds us in the forward of Voices that, “Our ability to speak is perhaps our most powerful force as human beings, and how we choose to use our words makes all the difference in the world… Whether your stage is the classroom, the boardroom, or the kitchen table – your voice matters.”

Write a book. Write a chapter. Both are great ways to be a published author and you can make either book a business!

Will we learn practical actions that I can start on right away?

YES! We pride ourselves on providing the how tos and the actual steps so you don’t have to figure it out on your own. We also provide you with tip sheets, templates, scripts, and samples that you can model your marketing and selling strategies around.

What about the opportunity to ask questions specific to my book and plans?

We’ve got your back. If you have any questions, you can connect with us in the Insider Group (our private Facebook community and group). You can ask questions of Charmaine as well as other authors and members of the community. Gone are the days of muddling along, struggling through alone, and recreating what has already been created for you.

Will we hear examples of what authors have done with their books?

YES. In the course content, you will hear examples and also receive interview recordings where authors talk about the ways they made their book a business. This way, you get many perspectives (and ideas!). As well in the Insider Group (private Facebook group), you can connect with the authors in the group and share experiences and ideas.

I want to ensure I recoup the investment I make, do you address this?

You bet! In fact, it is one of the first challenges that Charmaine and the course put out. What will be the plan you create to recoup your investment in the program. Then, what are your sales goals for your book for the next 3 months, 6 months, 9 months and year.

YOUR BOOK AS A BUSINESS
COMPLETE SERIES

Learn to sell more books and make a bigger impact in readers' lives AND your bottom line.

1497

This self-paced complete series for authors includes:
BOOK SUCCESS FOUNDATIONS:
  • Welcome & Preparation
  • 1: Book Business Foundations and Marketing Planning
  • 2: Your Author Platform
  • 3: Special Sales, Libraries, Bookstores and More
AMPLIFY AND MONETIZE YOUR AUTHOR SUCCESS:
  • 1: Media, Awards & Contests
  • 2: Book Launches
  • 3: Book Clubs
  • 4: Speaking
  • 5: Sponsorship for Authors
PLUS THESE BONUSES & FEATURES:
  • Bonus 1: Ongoing Training & Resources: Raise a Dream and Women Speakers Association Private Communities
  • Bonus 2: Sponsorship Essentials: 7 Steps to Funding Your Dream Projects with Sponsorship
  • Bonus 3: Big Dream Primer: The Proven Method for Partnering with Sponsors
  • Lifetime access to your programs on our membership site
  • Downloadable video and audio files of the recordings, plus transcripts of the core trainings

(payment options available)


OR... Zero in on the book marketing strategies you need and see our options for individual courses and bundles.

I have been where you are...

I had to learn all this and figure it out. I’ve spent thousands and thousands of dollars in coaching, hiring experts to learn what I needed to learn. Everything that I teach, I have done (many times).

When you join Your Book as a Business, you get the benefit of learning from my 24 years of being a business owner, speaker and entrepreneur, my 10 years of being an author, my 15 years of experience in the sponsorship, collaboration and fundraising for projects sector, and—now—my experience in the movie industry.

My goal is to make selling and marketing your book easier for you than it was for me, help you avoid costly mistakes, and have FUN in the process. I hope to see you in our Insiders Community Facebook group.


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© 2021 by Raise a Dream Training & Consulting Inc.