YOUR BOOK AS A BUSINESS:
All modules are from the 2022 sessions and include a core training video (45 - 60 minutes) plus an additional Q&A video from the LIVE session.
Learn the foundations for book selling and marketing success!
The Foundations bundle includes:
- Foundations: 01 – Book Business Foundations and Marketing Planning
- Foundations: 02 – Your Author Platform
- Foundations: 03 – Special Sales, Libraries, Bookstores and More
Save 12% when you purchase this bundle!
This is where we put the foundations to work so that you amplify your author platform, book sales & revenue, and the impact you make with your message.
the Amplify and Monetize Your Author Success bundle includes:
- Amplify & Monetize: 01 – Media, Awards & Contests
- Amplify & Monetize: 02 – Book Launches
- Amplify & Monetize: 03 – Book Clubs
- Amplify & Monetize: 04 – Speaking
- Amplify & Monetize: 05 – Sponsorship for Authors
Save 22% when you purchase this bundle!
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Foundations: 01 – Book Business Foundations and Marketing Planning
Get started creating your book as a business. Learn how to simplify, systematize and get organized. You will create your book marketing plan, establish your sales goals, identify the marketing collateral that will support your marketing and sales, and learn how to track your sales on our book sales tracker template. You’ll learn some effective five-minute marketing activities and technology/platforms to make your life easier so you can sell more books!
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Foundations: 02 – Your Author Platform
Discover what an author platform is, why it helps with marketing and sales, and begin the steps to build your author platform and brand. You will learn how to create stellar author pages on Amazon Author Central and Goodreads, and you’ll be introduced to some other author-focused platforms (all free) to be on. Follow some easy recommended steps to getting book reviews (and what to do with them), social media actions for book promotions, and discover the benefits of using LinkedIn to promote book-related events.
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Foundations: 03 – Special Sales, Libraries, Bookstores and More
Learn what you need to create your Book Sell Sheet which you can also use to be like an author one-sheet that tells book buyers, distributors, book stores, libraries and even event planning professionals about your book. You’ll receive examples and information on how to use these once they are created. Selling to libraries, bookstores, and special sales (gift stores, hospital gift shops, specialty shops, corporations, and more) will help you sell more books and sell in bulk. This module teaches you these steps. You will also learn Raise a Dream’s best strategy for book signing events that double your book sales.
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Amplify & Monetize: 01 – Media, Awards & Contests
Learn how to approach media, get media bookings, and what to do when you secure a media opportunity. You also learn how to maximize the benefits of media, how to write press releases (and what to do with them) and receive samples of press releases to guide you through this process. Receive a list of free sites to promote your press release on. You also learn about awards and contests.
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Amplify & Monetize: 02 – Book Launches
Learn how to launch your book through in-person (live) book launch events and virtual launch strategies. You will be introduced to a model for hosting successful (and profitable) launch events, get the inside scoop on how to double your book sales at launch events and signings, how to create bulk sales, as well as different options for doing a virtual blog and book tours, live book tours, and more. You receive the Raise a Dream Speaking & Book Tour Strategy Plan eBook, a step-by-step tool that outlines the actions and process so you don’t have to figure it out.
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Amplify & Monetize: 03 – Book Clubs
Book clubs (online, live, and meet-ups) are a powerful way to expand your author platform, sell more books and create speaking opportunities. In this module, you will learn why having book club questions in your book (or at minimum on your website) will help you sell more books and increase opportunities to have book clubs interested in your book. You will also learn where to find book clubs, how to approach them, and what you need to leverage these events and opportunities into sales.
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Amplify & Monetize: 04 – Speaking
Speaking is a powerful way to sell books, have sponsors purchase your book to give away at conferences and events, and get you booked for more speaking opportunities! Learn what you need to have in place for the speaker side of your book business. Receive examples of speaker one-sheets, information to help you determine your speaker fees, effective strategies to get booked, tips on where to find speaking opportunities, and examples on how to get booked and leverage past events. You will also learn about the platforms you can use to promote your speaker profile (and your book).
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Amplify & Monetize: 05 – Sponsorship for Authors
Sponsorship is a powerful way to promote and market your book on a whole new level. It’s possible to have brands and businesses purchase bulk copies of your book or sponsor things like your clothing, travel, marketing materials, media, events, and more! Learn how to fund your book events through collaboration, partnership, and sponsorship. You’ll learn how to find sponsors, what to ask for, the many ways sponsors can help your book (and speaking) business, plus other innovative ways to fund your book projects.
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Nadine Hanchar
Author
...you will truly have all you need to make your book a business for years to come.
Charmaine Hammond is an incredible mentor, guide and teacher in Your Book as a Business! She is so wonderfully generous with her experience, knowledge and resources. I would highly recommend this program because you will truly have all you need to make your book a business for years to come.
There are too many things I didn’t know or had done the hard way to list for you here, but I wish I had done this course before I had written my book!
This course is worth every penny.
~ Nadine Hanchar
Bestselling Author, Counsellor & Consultant
ProgressivePlus.com
Kim Combs
Author
This program under-promised and hands down over-delivered!!!
Your Book as a Business was amazing! There was so much information and opportunities to grow as an author and an entrepreneur. I loved learning from Charmaine. She is a wonderful instructor and speaks from her own experience. This course put me in a continual place of action (I love how Charmaine recommends 15 minutes of action daily). This program under-promised and hands down over-delivered!!!
I have my first book signing set up later this month, and the module on book sales and events was extremely helpful encouraging me to set up a book tour. I have the following set up surrounding the onsite book signing at a specialty store: a Facebook LIVE with other Voices of the 21st Century authors, a radio station interview, an appearance on a television show locally in my market and bag stuffers leading up to the onsite event. Thank you for all the wonderful ideas and the encouragement to reach out and ask!!!
Would I recommend Your Book as a Business to others? YES!!!! YES!!!! YES!!!! I will use this program over and over again. Going back monthly is recommended by Charmaine and that’s one habit I plan on adding to my monthly tasks. Such an awesome course!
~ Kim Combs
Co-Creator of Bright Spots, The Warrior ONE Movement, Train Your Brain Training and Co-Author of Voices of the 21st Century (WSA Publishing)
BrightSpots.life
Candace Plattor
Author
Charmaine’s extensive expertise is astonishing to me!
As soon as I heard about Your Book as a Business, I knew I wanted to be part of it because I am very ready to take my book, Loving an Addict, Loving Yourself: The Top 10 Survival Tips for Loving Someone with an Addiction, to the next level.
Charmaine’s extensive expertise is astonishing to me! I recall thinking several times, “How does she know all of this??” Her ideas and how to implement them have been very helpful, and her energy in class is always bright and positive.
One important thing (of many) that this class helped me see is that, after 30 years in my chosen field, when it comes to marketing myself, I still tend to under-value my worth. I have a sense of why this happens, and it was a great thing for me to become aware of, so that I can change this. As an experienced speaker wanting to secure more paid speaking opportunities, I became a bit stuck when I thought about how to go about this—who to approach and how much I would charge. Charmaine’s class about “Speaking" gave me some very helpful suggestions about how to move that energy forward, and I know I’ll want to review that recording a few times.
I would definitely recommend Your Book as a Business to anyone who wants to go to the next level, either with an already published book or one they want to write. You’ll have fun and you’ll learn a lot!
~ Candace Plattor, M.A.
Author & Registered Clinical Counsellor
LoveWithBoundaries.com
