Sponsorship and collaboration for nonprofit organizations Archives

Sponsor Fulfillment Reports: How to Impress Sponsors and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship.

Elements of Sponsor Fulfillment Reports:

Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment.

Dream Raiser Fatigue

Raising dreams takes a team. Whether it is planning an event; launching a project or product; or finding right-fit partners, champions, or sponsors… your efforts require collaboration, and sometimes a lot of it. We meet many entrepreneurs and nonprofit organizations who actually have developed dream raiser fatigue!

Dream raiser fatigue... Is that a thing?

...YES, according to many nonprofits, community organizations, and entrepreneurs. They have shared that the past couple of years have created challenges with volunteerism, fundraising, and donor relationships. The pivoting and steps needed to raise big dreams and projects have consumed people’s time and energy.

Collaborating To Stretch Funding & Impact

Now more than ever, we are hearing that granting organizations, funders, and sponsors are looking to nonprofit organizations, service clubs, and entrepreneurs to collaborate and partner where possible on their projects. In many cases, funders look to projects where there is no (or minimal) duplication of efforts and services. This allows funders to extend their range and stretch funding while also fostering a greater impact.

This is not a new approach.

More than 20 years ago (before I opened my businesses), I was a contract negotiation specialist for the government. I had a portfolio of funding that was provided to nonprofit organizations, for-profit businesses, and community groups to operate programs and services in the region. The funds supported a wide range of initiatives including early childhood education, parenting programs, community events, group homes, and women’s shelters to name a few.

Sponsorship for Nonprofits & Service Clubs: How to Attract Sponsors, Raise Funds & Make a Bigger Impact

As a nonprofit fundraiser, you know the value of government funding, individual donations, and grants, but another source of revenue to consider is corporate sponsorship -- an untapped revenue source for many nonprofits and service clubs.

Many nonprofits have effectively leveraged relationships with corporate sponsorships to increase revenue, further their cause or mission, and make a bigger impact.

Nonprofits, associations, and service clubs can raise more money and boost impact to support their projects and programs when they understand how corporate sponsorship works and how such support differs from what most charities know as philanthropy. When organizations and those responsible for association management know what sponsorship decision-makers want to see, they can build meaningful relationships with brands. Leaders and managers who understand how corporate sponsorship and cause marketing works will stand out and get more yeses!

Why Sponsor Testimonials and References Can Help Get More Yeses

Many nonprofits, charities, associations and event planners are missing an important step in the sponsorship and fundraising process.

This one step can help you raise funds and attract the interest from brands and businesses you have not yet partnered with.

If you are not asking for references and testimonials from corporate partners and sponsors that you have worked with, you are missing out on attracting new partners and sponsorship to help you raise funds, increase revenue, and help you make a bigger impact in your community.

4 S's in Leadership That Increase Sponsorship

Whether you are a for-profit business, a not-for-profit or nonprofit organization, a charity, foundation, or service club, there are 4 S's related to leadership that help build capacity, sustainability, and increase your fundraising efforts. Those are Speaking, Sales, Sponsorship, and Service.

Let’s break these down separately.

Speaking:

With Association Management (or in your role as a leader, board president, business owner, or a director of a not-for-profit organization), it is important to remember that speaking and sharing your message/mission through presentations and/or media is a vital, yet complex skill set for success.

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