How to Ask for Sponsorship (Without Feeling Awkward or Salesy)
Video Course Description (48-minute video training):
Asking for sponsorship doesn’t have to feel awkward, pushy, or like you’re begging for money. In this 40-minute training, you’ll discover the simple, high-impact actions that position you as an MVP—Most Valuable Partner—in the eyes of sponsors and collaborators. You’ll also uncover the three key qualities sponsors look for before saying “yes,” so you can approach opportunities with confidence instead of hesitation.
You’ll walk away with proven wording approaches and customizable scripts you can adapt to your own voice, making your “ask” sound like a genuine invitation to partner—not a cold sales pitch. Learn how to frame your request as a win-win collaboration that aligns perfectly with a sponsor’s brand and values, transforming the conversation from “Can you fund me?” to “Let’s create something incredible together.” With these skills, templates, and approaches, you’ll be able to make confident, connection-based sponsorship requests again and again—with results to match.
How to Ask for Sponsorship (Without Feeling Awkward or Salesy)
Unlock the power of sponsorship without the awkward sales pitch! In this online training, you’ll discover a proven 7-step roadmap, practical scripts, and simple strategies to confidently approach sponsors and position your project as a win-win collaboration. Walk away ready to start meaningful conversations, avoid common mistakes, and secure partnerships that bring your vision to life.
When having conversations with sponsors, getting into a powerful mindset of being confident and knowledgeable about your project & the big dream that you're raising is essential.
About Your Trainer:
Charmaine Hammond
Charmaine Hammond, CSP, has been in the business of changing lives and raising dreams for more than 25 years through teaching the principles of collaboration, partnership, and sponsorship. As a Certified Speaking Professional and best-selling author, Charmaine shares her unmatched speaking, sponsorship, and entrepreneurial experiences with business owners, nonprofits, authors, and speakers looking to expand the funding and reach of their projects.
