How to Ask for Sponsorship (Without Feeling Awkward or Salesy)

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How to Ask for Sponsorship (Without Feeling Awkward or Salesy)
How to Ask for Sponsorship (Without Feeling Awkward or Salesy)

Webinar Details:

  • Thursday, October 2, 2025
  • 1:00 pm Pacific
  • 4:00 pm Eastern
  • (40-minute webinar plus 20-minute Q&A session)

Webinar Description:

Asking for sponsorship doesn’t have to feel awkward, pushy, or like you’re begging for money. In this 40-minute training, you’ll discover the simple, high-impact actions that position you as an MVP—Most Valuable Partner—in the eyes of sponsors and collaborators. You’ll also uncover the three key qualities sponsors look for before saying “yes,” so you can approach opportunities with confidence instead of hesitation.

You’ll walk away with proven wording approaches and customizable scripts you can adapt to your own voice, making your “ask” sound like a genuine invitation to partner—not a cold sales pitch. Learn how to frame your request as a win-win collaboration that aligns perfectly with a sponsor’s brand and values, transforming the conversation from “Can you fund me?” to “Let’s create something incredible together.” With these skills, templates, and approaches, you’ll be able to make confident, connection-based sponsorship requests again and again—with results to match.

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Members: Your video and resources will be added here following the LIVE call. We'll send an email once everything is ready.

How to Ask for Sponsorship (Without Feeling Awkward or Salesy)

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About Your Trainer:

Charmaine Hammond

Charmaine Hammond, CSP, has been in the business of changing lives and raising dreams for more than 25 years through teaching the principles of collaboration, partnership, and sponsorship. As a Certified Speaking Professional and best-selling author, Charmaine shares her unmatched speaking, sponsorship, and entrepreneurial experiences with business owners, nonprofits, authors, and speakers looking to expand the funding and reach of their projects.

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