Tag Archives for " cause marketing "

As a nonprofit fundraiser, you know the value of government funding, individual donations, and grants, but another source of revenue to consider is corporate sponsorship -- an untapped revenue source for many nonprofits and service clubs. 

Many nonprofits have effectively leveraged relationships with corporate sponsorships to increase revenue, further their cause or mission, and make a bigger impact.

Nonprofits, associations, and service clubs can raise more money and boost impact to support their projects and programs when they understand how corporate sponsorship works and how such support differs from what most charities know as philanthropy. When organizations and those responsible for association management know what sponsorship decision-makers want to see, they can build meaningful relationships with brands. Leaders and managers who understand how corporate sponsorship and cause marketing works will stand out and get more yeses!

Whether you are a for-profit business, a not-for-profit or nonprofit organization, a charity, foundation, or service club, there are 4 S's related to leadership that help build capacity, sustainability, and increase your fundraising efforts. Those are Speaking, Sales, Sponsorship, and Service.

Let’s break these down separately.

Speaking:

With Association Management (or in your role as a leader, board president, business owner, or a director of a not-for-profit organization), it is important to remember that speaking and sharing your message/mission through presentations and/or media is a vital, yet complex skill set for success.