3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them

In 2020, we had numerous opportunities to speak with sponsors from local, regional, and national businesses and brands. This online and virtual world we are living in with

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What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

While onions, icebergs, and Columbo don't appear to have any relevance with getting corporate sponsorship funding, they in fact do!They represent three important concepts that impact relationship building,

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Sponsorship: The Myths, Must Knows, and Methods

In this article, we’ll explore myths, must knows, and methods related to sponsorship to help you gain clarity and take action in relation to the project you’re working

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Making Friends With Company “Gatekeepers”

​Getting past the gatekeepers within companies, brands, and organizations to connect with decision makers can sometimes be the most difficult challenge in building relationships with potential strategic partners

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Google Alerts: Who’s Talking About Your Brand?

​I​f you aren't using Google Alerts to find out who’s talking about you, your brand, or your dream sponsors, it’s time to start today! Are you using Google Alerts to…

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