Sponsorship Relationships: A Personal Thank You Goes a Long Way in Sponsorship
If you’ve been a member of our Raise a Dream community for any time, you may have heard us talk about the importance of customization and personalization to sponsorship relationships a lot.
You have read our blogs, articles, and emails where we write about avoiding generic sponsorship packages and the old school “gold, silver and bronze” tiered approach. These are quick giveaways to a potential brand partner that you have not done your research, built a relationship with them, or taken time to discover their needs or how to support their goals.
The more that you can do to honour an authentic relationship and find ways to give the “personal touch” (from the first connection through to the fulfillment of an agreement), the more you will stand out and develop long-term collaborations.