3 Sponsorship Mistakes Sponsor Seekers Make and How to Avoid Them
In 2020, we had numerous opportunities to speak with sponsors from local, regional, and national businesses and brands. This online and virtual world we are living in with cancelled live events and the need to do business differently has also impacted sponsors and their ability to market their brands in ways they are accustomed to.
We heard both challenges and opportunities in these conversations with sponsors. Besides getting to learn about the brands on a much deeper level and build relationships with them, we also were able to hear about some of the common sponsorship mistakes they see sponsor seekers making.
We thought this insider information and the useful insights below could be of benefit to you as you move forward with raising your dreams through collaboration and sponsorship.