Sponsor Information and Proposal Docs: When a Sponsor Says, "Send Me Something…"
When you do the work of researching brands, have a great series of discovery calls, and then you get to that important place in the conversation where a potential sponsor says, “Send me something…” you may not know what your partner or sponsor information document should include.
We are asked lots of these questions by speakers, authors, entrepreneurs and organizations seeking sponsorship and working on building sponsor relationships:
What do I need to provide to sponsors?
What goes in a proposal to sponsors?
What do sponsors want to see when being asked for sponsorship?
How do I articulate the value I can bring to sponsors?
One thing’s for sure… if you make your ASK before building a relationship and/or if you send a generic proposal, you can probably expect your document to end up in the garbage.