Tag Archives for " sponsorship "

Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses

Why Sponsor Testimonials and References Can Help Get More Yeses


​Many nonprofits, charities, associations and event planners are missing an important step in the sponsorship and fundraising process. 

This one step can help you raise funds and attract the interest from brands and businesses you have not yet partnered with.

If you are not asking for references and testimonials from corporate partners and sponsors that you have worked with, you are missing out on attracting new partners and sponsorship to help you raise funds, increase revenue, and help you make a bigger impact in your community.

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4 S's in Leadership That Increase Sponsorship

4 S's in Leadership That Increase Sponsorship

​Whether you are a for-profit business, a not-for-profit or nonprofit organization, a charity, foundation, or service club, there are 4 S's related to leadership that help build capacity, sustainability, and increase your fundraising efforts. Those are Speaking, Sales, Sponsorship, and Service.

Let’s break these down separately.

Speaking:

With Association Management (or in your role as a leader, board president, business owner, or a director of a not-for-profit organization), it is important to remember that speaking and sharing your message/mission through presentations and/or media is a vital, yet complex skill set for success.

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10 Tips on How Collaborating with Your University Alumni Can Help Raise Dreams

10 Tips on How Collaborating With Your University Alumni Can Help Raise Dreams

Recently, Charmaine had the opportunity to speak at the Canadian Association of Professional Speakers Convention (CAPS) in Ottawa. Many speakers attended her session on Planning a Speaking and Book Tour.  

One of the marketing tips she provided was ensuring that your college or university alumni is engaged in your project. Alumni associations love to hear and share the good news of their members and graduates (no matter how long ago it was). They all have a big database, a large social media following, newsletters, events, and magazines or publications. 

Charmaine has been featured in all her Alumni magazines (Sheridan College, Royal Roads University, University of Waterloo, and Renison College). Two of these Alumni nominated her for prestigious awards, one of which she was honoured with several years ago (Alumni of the year).

They have also hosted events for Charmaine and have attended conferences where she is speaking. She has had numerous updates and full-page features in their magazines and newsletters over the years.​

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Collaboration Can Build Business Influence, Impact, and Income

Collaboration Can Build Business Influence, Impact, and Income

Collaboration Can Build Business Influence, Impact, and Income

Entrepreneurs know that building your influence and growing your business takes time.  

Collaboration is one key strategy for entrepreneurs to quickly build their influence, grow their business, and increase their revenue and income.

The most important factor is to choose the right people and brands to collaborate with; businesses who share similar values and standards and that have an audience you want to be in front of are the right fit.

When entering into new collaborations (especially with friends, family, and colleagues that you have a pre-existing relationship with), have the important conversations up front.

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