Sponsor-seekers, here are a few mistakes to avoid...
October 10th was World Mental Health Day. This observance inspired me to start writing a blog about mental health and self-care. Let’s discuss how your resilience and self-care impacts your project and business success and your overall well-being in every facet of your life, including sponsorship, collaboration and revenue generation.
Simply put… Resilient people = More resilient projects and businesses.
When your well-being is a priority, it shows. You show up with more focus, energy, creativity and passion. You make better decisions, tending to be more responsive and less reactive. If things get bumpy, messy or go sideways, you navigate the challenges more effectively. How you show up impacts who you are being. This energy comes through in your conversations and relationships.
If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship.
Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment.
Recently, I was speaking at a writer's mastermind group. The topic was how to bring your project to life and build your community. We were focused on books and author communities, but the strategies apply to any entrepreneur, film maker, or media creator with a project and a message for the world.
Funding your projects, raising dreams and bringing plans into reality are big topics to cover, but it really got me thinking about some of the key activities that have helped me bring my books and our Back Home Again movie to life. And, of course, the strategies were rooted in relationships and collaboration.
In this article, you’ll find a few of the project strategies I shared. You can apply these strategies to your books, projects, launches of books and your other programs.
If you’re an entrepreneur, having big dreams to raise and bringing projects to life can be inspiring goals. But to fund your projects, you may run into challenges. In fact, lack of funding and support are often what smothers the dream from being brought to life.
Collaboration and sponsorship could be the funding game changer.
Think of collaboration as two or more people (or businesses) coming together to solve an issue they could not have otherwise solved on their own. This is why collaboration can help amplify messages, start movements and create a bigger impact.
What if you could find sponsors and have other businesses pay for your book tour?
What if local businesses purchased your books in bulk for their clients to hand out at events or to gift to charitable organizations and people in need?
What if your book tour didn’t cost you more than the price of a grande latte?
One of the things we LOVE talking about is building a circle of corporate champions, partners, and sponsors…
Professional speaker, bestselling author, and collaboration expert, Charmaine Hammond, has had books be optioned for movie rights, has presented to more than 400,000 people around the world, and has helped authors around the globe make their book a business.
Our social connections are challenged as we are all living in and navigating through challenging, quickly changing, and uncertain times. Things are not "business as usual."
In a time when we're physically distancing ourselves from one another, it is still important to stay connected to one another. Social distancing does not need to mean social disconnection.
In fact, during this time, you can organize or systematize ways of staying connected throughout the year with funders, donors, collaboration partners, and sponsors.
The ideas and opportunities below will help you maintain, nurture, and build important relationships. These relationships can be vital support systems for your business, project, or service club.
Sponsorship is one way that speakers and keynote presenters can grow their speaking business and revenue.
Sponsorship is not a gift or a handout; rather, a company provides sponsorship for specific return on investment (ROI). Because of this marketing relationship, speakers can helps sponsors highlight their brand, market their business to the audience in front of the speaker, and more.
Some exciting new trends and changes in the sponsorship world are emerging that speakers should be aware of.
There are many reports stating that brands are moving more into sponsorship and replacing traditional philanthropy budgets with sponsorship budgets.