Category Archives for "Growing your business through collaboration and partnership"

Why Audience Data Impresses Sponsors

Why Audience Data Impresses Sponsors

Why Audience Data Impresses Sponsors
Knowing your audience well helps brand and collaboration partners & sponsors make their decisions on potential sponsorship and collaboration initiatives. To know your audience well, collecting helpful audience data and feedback is important. After all, sponsorship decision-makers want to ensure that the dreams you are raising and the projects you are bringing to life are a fit for their brand’s objectives and marketing goals.

Questions to help you better understand your audience...

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1 5 Sponsor Recognition Mistakes to Avoid

5 Sponsor Recognition Mistakes to Avoid

5 Sponsor Recognition Mistakes to Avoid
The relationship with a sponsor is an important one. Making these avoidable sponsor recognition mistakes can damage relationships and reduce the chances of future sponsorship support with corporate sponsors and business brands.  

Avoid These Sponsor Recognition Mistakes:

Sponsor-seekers, here are a few mistakes to avoid...

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Your Resilience Helps Your Work and Projects Thrive

Your Resilience Helps Your Work and Projects Thrive

Your Resilience Helps Your Work and Projects Thrive

October 10th was World Mental Health Day. This observance inspired me to start writing a blog about mental health and self-care. Let’s discuss how your resilience and self-care impacts your project and business success and your overall well-being in every facet of your life, including sponsorship, collaboration and revenue generation.

Simply put…  Resilient people = More resilient projects and businesses.

When your well-being is a priority, it shows. You show up with more focus, energy, creativity and passion. You make better decisions, tending to be more responsive and less reactive. If things get bumpy, messy or go sideways, you navigate the challenges more effectively. How you show up impacts who you are being. This energy comes through in your conversations and relationships.

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Sponsor Fulfillment Reports: How to Impress Sponsors and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship. 

Elements of Sponsor Fulfillment Reports:

Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment. 

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5 Activities to Bring Your Project to Life

5 Activities to Bring Your Project to Life

5 Activities to Bring Your Project to Life

Recently, I was speaking at a writer's mastermind group. The topic was how to bring your project to life and build your community. We were focused on books and author communities, but the strategies apply to any entrepreneur, film maker, or media creator with a project and a message for the world.

Funding your projects, raising dreams and bringing plans into reality are big topics to cover, but it really got me thinking about some of the key activities that have helped me bring my books and our Back Home Again movie to life. And, of course, the strategies were rooted in relationships and collaboration. 

In this article, you’ll find a few of the project strategies I shared. You can apply these strategies to your books, projects, launches of books and your other programs.

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Fund Your Projects with Collaboration and Sponsorship

Fund Your Projects with Collaboration and Sponsorship

Fund Your Projects with Collaboration and Sponsorship

If you’re an entrepreneur, having big dreams to raise and bringing projects to life can be inspiring goals. But to fund your projects, you may run into challenges. In fact, lack of funding and support are often what smothers the dream from being brought to life. 

Collaboration and sponsorship could be the funding game changer. 

Think of collaboration as two or more people (or businesses) coming together to solve an issue they could not have otherwise solved on their own. This is why collaboration can help amplify messages, start movements and create a bigger impact. 

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How To Leverage Your NO FEE Speaking Presentations

How To Leverage Your NO FEE Speaking Presentations

How To Leverage Your NO FEE Speaking Presentations
Speakers are often asked to take “no fee” presentations. Sometimes, speaking without a paid monetary fee can make good sense as a strategic marketing activity. Quick sidebar tip... Avoid using the words “FREE presentation” or “speak for FREE”... Instead, use the language “no fee engagement”. Even if there is no fee, there are many ways to leverage no fee speaking presentations and conferences.

Video Opportunities for No Fee Speaking Engagements:

As a speaker, ask the organizer if you can video record your presentation. They may ask that you avoid capturing the audience members or only capture the back of peoples’ heads. You can sort these details out with the organizer.
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6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

What if you could find sponsors and have other businesses pay for your book tour?

What if local businesses purchased your books in bulk for their clients to hand out at events or to gift to charitable organizations and people in need?

What if your book tour didn’t cost you more than the price of a grande latte?

One of the things we LOVE talking about is building a circle of corporate champions, partners, and sponsors… 

Professional speaker, bestselling author, and collaboration expert, Charmaine Hammond, has had books be optioned for movie rights, has presented to more than 400,000 people around the world, and has helped authors around the globe make their book a business.

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Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Six Simple Ways You Can Nurture Your Social Connections Right Now

Our social connections are challenged as we are all living in and navigating through challenging, quickly changing, and uncertain times. Things are not "business as usual."

In a time when we're physically distancing ourselves from one another, it is still important to stay connected to one another. Social distancing does not need to mean social disconnection. 

In fact, during this time, you can organize or systematize ways of staying connected throughout the year with funders, donors, collaboration partners, and sponsors.

The ideas and opportunities below will help you maintain, nurture, and build important relationships. These relationships can be vital support systems for your business, project, or service club. 

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Trends and Changes in Sponsorship That Are Helping Speakers

Trends and Changes in Sponsorship That Are Helping Speakers

Trends and Changes in Sponsorship That Are Helping Speakers

Sponsorship is one way that speakers and keynote presenters can grow their speaking business and revenue.

Sponsorship is not a gift or a handout; rather, a company provides sponsorship for specific return on investment (ROI). Because of this marketing relationship, speakers can helps sponsors highlight their brand, market their business to the audience in front of the speaker, and more.

Some exciting new trends and changes in the sponsorship world are emerging that speakers should be aware of.

There are many reports stating that brands are moving more into sponsorship and replacing traditional philanthropy budgets with sponsorship budgets.

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