Growing 1 million businesses through sponsorship

Jessie Sutherland: Raising Dreams & Building Belonging

Making an impact, working in collaboration with marginalized individuals and groups, and creating a culture of belonging is the work that Jessie Sutherland, Director of Intercultural Strategies and one of Raise a Dream’s community members, has done passionately for many years. It is with tremendous joy that we acknowledge Jessie for being a recipient of the prestigious BC Achievement Foundation 2023 Community Award:

About the Award:

The Community Award program celebrates British Columbians who go above and beyond in their dedication and service to others. It honours individuals who devote their time and energy to making their communities more caring, dynamic, beautiful, resilient and inclusive.

Sponsor Fulfillment Reports: How to Impress Sponsors and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship.

Elements of Sponsor Fulfillment Reports:

Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment.

The Power of Community for Authors

Authors and aspiring authors… The best way to launch a book, market and sell your book and create a bigger impact with your message is through the power of community.

So many authors try to market and launch their books on their own and then are disappointed with the results. There is an easy fix and workaround for this…engage community and champions.

Interview with Gail Watson (WSA Publishing)

I recently had the opportunity to interview Gail Watson of the Women Speakers Association and WSA Publishing… and WOW! She shared some golden knowledge nuggets.

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

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