Tag Archives for " corporate sponsorship "

2 What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?

While onions, icebergs, and Columbo don't appear to have any relevance with getting corporate sponsorship funding, they in fact do!

They represent three important concepts that impact relationship building, trust, and connection⁠—all essential ingredients for sponsorship agreements to move forward.

Onions: Peeling Back the Layers of What Matters to Sponsors

Think of relationships, conversations, and people much like onions. They have layers and, just like onions, the layers need to be pulled back a bit to create mutual understanding and achieve clarity on what matters most to a sponsor. 

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2 How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

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Raise-A-Dream-Getting-Crystal-CLEAR-On-Your-Dream-So-Sponsors-Say-YES

Getting Crystal CLEAR On Your Dream So Sponsors Say YES!

Raise-a-dream-Getting-Crystal-CLEAR-On-Your-Dream-So-Sponsors-Say-YES

​In marketing and business, you’ve heard the common phrase “less is more” and “bigger is not always better.” This is so true when it comes to communicating your message to champions, partners, and sponsors.

Confusion generally results in overwhelm and a “no,” which could mean you are leaving support, funding, and sponsorship on the table simply because of how the project was branded or communicated.

There is good news!

At Raise a Dream, we help our students and can help YOU...

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