17 Savvy Strategies to Sell More Books at Book Signings
I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore.
So how do you make sure your book signing events are busy, engaging people, and selling lots of books?
Collaborate on Pre-Event Book Signing Marketing
Ensure you meet or talk with the bookstore or book event host to plan out a shared marketing campaign.
Typically bookstores do little to promote the signings; however, here are the things that bookstores (Chapters, Coles, and independent stores) have done in the past to promote book signings when efforts to collaborate result in a coordinated plan ahead of time: