What Do Onions, Icebergs and Columbo Have To Do With Sponsorship Funding?
While onions, icebergs, and Columbo don't appear to have any relevance with getting corporate sponsorship funding, they in fact do!
They represent three important concepts that impact relationship building, trust, and connection—all essential ingredients for sponsorship agreements to move forward.
Onions: Peeling Back the Layers of What Matters to Sponsors
Think of relationships, conversations, and people much like onions. They have layers and, just like onions, the layers need to be pulled back a bit to create mutual understanding and achieve clarity on what matters most to a sponsor.