Raise a Dream

5 Ways to Maximize Your Event Marketing

Getting your sponsors and speakers engaged in event marketing can take your online and in-person events to new levels of success.

We created a specific event marketing document and guide to help partners, exhibitors, sponsors, and speakers promote a conference I was part of planning. (We’ve also created a similar document for one of our client’s events.)

Below you’ll find helpful ideas you can include in these marketing guide documents for your partners to help maximize the reach and impact of your next online or in-person event.

7 Ways Social Media Can Help Your Sponsors Receive More Value and Get Your Big Dream More Attention

One of the reasons a sponsor may say yes to providing in-kind or cash sponsorship (or combination of these) to your project, event, or big dream is that they see the value you are able to bring to their brand through your social media connections.

In other words, sponsors see the potential to have ROI – return on investment – from their sponsorship and relationship with you. (Remember, it is important not to assume what sponsors want and need. Instead, ask them!)

Sponsors may have a goal of being seen in front of a particular audience and social platforms can create the targeted platform and buzz they desire. When done effectively, sponsorship social media strategies draw positive and desirable attention to both your sponsor (and your dream project).

8 Lessons on Using Crowdfunding to Raise Your Dream

Building sponsorship relationships is one of many ways to raise funds for your dream project.

Crowdfunding and crowdraising is also becoming a popular way of helping entrepreneurs raise their dream and boost influence.

After having been directly involved with several crowdfunding campaigns and watching others go through the process, many of the same relationship-building, social media championing, and communication planning principles that are successful in attracting sponsors also apply to attracting crowdfund supporters.

Below are eight lessons that can help your crowdfund be successful in many ways.

Meeting and Collaborating Online: Tools and Success Tips

Technology makes it possible to create a presence wherever you are in the world. For sponsors and brands, this potential is very exciting.

Virtual meetings have the capacity to connect with both existing and new audiences through many platforms. The possibilities for collaborating online with partners is only limited by your imagination.

There are several platforms our Dream Team at Raise a Dream love. Start using these tools to reach out and make new sponsorship connections and make your next virtual meeting a success!

Talking To Sponsors at Events: Well Worth Every Second

We see so many entrepreneurs miss important opportunities, and it makes us want to scream, “Slow down! This could be the opportunity that makes the difference!”

How many times have you attended a conference, trade show, or community event and either completely avoided the trade show/exhibit area or just visited the booths that totally excite you?

Ever walk around wanting to blend in with the audience so you don’t get “sold to”?

We totally get it. We’ve felt like that too. However, many successes that resulted from visiting the trade show, booth by booth, proved to us this was well worth the investment of time (and sometimes a bit of discomfort).

Social Media: Turning Your Message into a Movement

What does it take to turn your message into a movement? How can you get people around the world excited about your cause or project?

In what ways does social media play a role?

Social media plays a significant role in turning your message or cause into a movement. Social media allows you to reach people around the globe with whom you would never otherwise be able to connect. Through its reach, you equip yourself with champions and influencers able to share your message, cause, and movement with their national and international circles. This is really powerful stuff!