October 14, 2025

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Raise a Dream often speaks to the value of aligning your project activities with observances to boost your audience reach and impact. In this article, we share a great case study of how this looks in action featuring a press release that ties a launch to a related holiday. 

October is Healthy Workplace Month. At my other company, Hammond International Inc., I often speak about the power of collaboration, just as we often do here in Raise a Dream. Collaborating with others is one of the foundations of Raise a Dream and an essential part of both my business models. Collaborating with partners, brands, sponsors, teams, and organizations is what helps us make a difference together.

At Hammond International Inc., we just announced during Healthy Workplace Month that we’ve partnered with LMON™ (I am one of the founding content partners). I help to provide content, training, and resources in the areas of conflict resolution, communication, leadership, teamwork, and resilience.

Observance-Connected Press Release

LMON logo
Below is the press release that LMON and Hammond International shared with their audiences. Since the LMON project is focused on wellness, connecting the press release to a related observance creates alignment and relevance. 
LMON™ is The World’s First Evidence-Based Holistic Wellness Ecosystem (the public soft launch is now available on iOS, Android, and web). Designed to provide trusted, practical wellness resources for both individuals and organizations, LMON™ combines AI-powered personalization with expert guidance and dynamic community engagement.

At launch, LMON™ focuses on two foundational pillars — Mental Health and Personal and Professional Development — aligning with World Mental Health Day on October 10. When you subscribe you will already see some of my articles, eBooks and toolkits available for reading. New content will be added weekly to ensure ongoing relevance, with future expansions planned across seven pillars of wellness, including Physical Health, Nourishment, Meditation and Spiritual Connection, Financial Health, Pet Health and more.

LMON™ was created to ensure that no one is underserved or misled when seeking reliable wellness information. Every resource is guided and validated by credentialed experts, most with more than 20 years of experience, making the platform both accessible and trustworthy. Founder KD Khairah envisioned LMON™ as a space where authentic knowledge and supportive community meet, inspired by global expertise and personal experiences of caregiving and loss.

“Wellness should feel accessible, not overwhelming,” said KD Khairah, Founder of LMON™. “We built LMON™ to meet people where they are, starting with the two pillars that drive the most impact in both life and work: mental health and professional development. And by adding fresh content every week, we make sure users always have relevant, timely resources at their fingertips.”

LMON™ is free for general users worldwide so I encourage you to subscribe and check the platform out. It is also available to employers through organizational partnerships that include customized content, private communities, and analytics to measure engagement and ROI. The platform is actively welcoming organizations, research institutes, and experts to join as founding content partners, helping shape the future of trusted global wellness. If this is of interest to you, please connect with me at charmaine@charmainehammond.com and I would be delighted to make an introduction to you and KD, the founder.

LMON™ is proudly headquartered in Surrey, British Columbia, Canada. Learn more at www.lmon.com or download the app on iOS, Android, or web.
When you get a chance, pop over to LMON’s website and subscribe so you can check out the incredible resources already there from different experts; I am delighted to be alongside them.

Project Activities Potential

As you go forward in your week, how can you combine observances with your project news, press releases (if you do these), and collaborations to bring your projects to life? 

Wishing you and your team all the best for Healthy Workplace month.

P.S. Don’t forget to download the app and get access to incredible information to support your well-being and healthy living.
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About the Author

Charmaine Hammond, CSP, has been in the business of changing lives and raising dreams for more than 25 years through teaching the principles of collaboration, partnership, and sponsorship. As a Certified Speaking Professional and best-selling author, Charmaine shares her unmatched speaking, sponsorship, and entrepreneurial experiences with business owners, nonprofits, authors, and speakers looking to expand the funding and reach of their projects.

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