If you’re a member of a local service club or non-profit organization, imagine some of your group or club’s operating needs (e.g. meeting space, refreshments/food, social media support, etc.) being covered by local businesses. What if a local business provided you with prizes and gifts for your event attendees and maybe added in some cash sponsorship as well? One way to build sustainable services in communities and to integrate sponsorship for service clubs & non-profits is to have community organizations’ volunteer boards understand and pursue the opportunity for nurturing these important collaborations.
With some volunteers focused on building partnerships, wouldn’t it be great if your organization and club’s project and event needs were provided by a variety of big brands? Even your service club’s business activities can be funded by corporate partners who believe in your mission and the difference you want to make.
With some volunteers focused on building partnerships, wouldn’t it be great if your organization and club’s project and event needs were provided by a variety of big brands? Even your service club’s business activities can be funded by corporate partners who believe in your mission and the difference you want to make.
More...
Service clubs play an important role in communities. Not only do they support community-based organizations in the social, educational, and health sectors, they give back in the communities in which they live. Service clubs improve the community, bring people together, and create long lasting impact! Non-profit organizations provide services that help so many people in communities in a variety of sectors.
Sponsorship for Service Clubs: Collaborations & Connections
It's important to remember that sponsorship is a powerful form of collaboration – think of sponsorship as a marketing relationship. Collaboration is what makes sponsorship and partnering work. Collaboration is rooted in relationships, working cooperatively, and establishing clear goals together.
As a non-profit organization staff or a service club member, you have probably met many potential champions and partners; however, it is likely you do not perceive those companies you do business with, your clients, or corporate connections as possible sponsors.
Looking at relationships differently will help you immensely. The first task is to identify and document your existing corporate contacts and connections. Sponsorship without a relationship or collaboration is simply a transaction. Sponsors want more than a transaction. It’s been our experience that service clubs have many valuable relationships within the club as well as external to the club.
Also, consider where and with whom you do business and the businesses your club deals with. When you look around your home and office, there are brands big and small everywhere you look. Take note of the labels and logos. Invite your club membership to do the same. Keep a running list and make it available to the members in your club who will be helping to raise funds and work on sponsorship.
At Raise a Dream we have facilitated brainstorming and idea growing sessions where we help the non-profit organization or service club staff/volunteers think about the people they are connected to. Often this sparks ideas for potential sponsors and opportunities for community engagement.
When it comes to sponsorship for service clubs & non-profits, many times the right collaboration partners are much closer than you think.
As a non-profit organization staff or a service club member, you have probably met many potential champions and partners; however, it is likely you do not perceive those companies you do business with, your clients, or corporate connections as possible sponsors.
Looking at relationships differently will help you immensely. The first task is to identify and document your existing corporate contacts and connections. Sponsorship without a relationship or collaboration is simply a transaction. Sponsors want more than a transaction. It’s been our experience that service clubs have many valuable relationships within the club as well as external to the club.
Also, consider where and with whom you do business and the businesses your club deals with. When you look around your home and office, there are brands big and small everywhere you look. Take note of the labels and logos. Invite your club membership to do the same. Keep a running list and make it available to the members in your club who will be helping to raise funds and work on sponsorship.
At Raise a Dream we have facilitated brainstorming and idea growing sessions where we help the non-profit organization or service club staff/volunteers think about the people they are connected to. Often this sparks ideas for potential sponsors and opportunities for community engagement.
When it comes to sponsorship for service clubs & non-profits, many times the right collaboration partners are much closer than you think.