Crowdfunding and Sponsorship: Two Paths to Fund Your Dream Projects

Crowdfunding and Sponsorship: Two Paths to Fund Your Dream Projects

August 27, 2025

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Charmaine Hammond

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One of the most common reasons that big dreams get put on hold and projects don’t get brought to life is the lack of resources such as time, people and money. Combining sponsorship and collaboration is one way to fund your dream projects (you can grab our sponsorship ebook here). This ebook guides you through our 7-step sponsorship road map. Another option to expand your resources is by combining crowdfunding and sponsorship.

My colleague Victoria Bennett of The Crowdfunding Hub and I spoke on a panel talking about crowdfunding and sponsorship. While our focus on this panel was on authors and books, the information can apply across many types of projects. You can find the link to the on demand video replay here:

Crowdfunding and Sponsorship for Authors

Crowdfunding and Sponsorship Highlights

Here are a few of the highlights from the discussion:
Crowdfunding and Sponsorship for Authors
  • One third of the funds in a crowdfund come from people you know. Another third come from people they know. Victoria goes through this (and the remaining third) in the discussion. Listen here.
  • Crowdfunding also raises a crowd of fans, not just money. This is so helpful in growing your audience and connections.
  • You can use crowdfunding as a market research strategy to get feedback on your project or the dream you are raising.
  • Sponsorship and crowdfunding can work well together.

Missteps to Avoid with Crowdfunding:

  • A lack of planning can sabotage success.
  • Not allowing enough time to plan and run the crowdfund campaign can impact results.
  • Choosing the wrong platform can set you back before you even start a campaign.
You can learn more about missteps to avoid and how sponsorship and crowdfunding can help you bring your dream projects to life. Register now for the on-demand playback to listen.
Crowdfunding and Sponsorship for Authors
Category:
Growing your business through collaboration and partnership
Related Topics:
crowdfunding, funding your projects, sponsorship and funding
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About the Author

Charmaine Hammond

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Charmaine Hammond, CSP, has been in the business of changing lives and raising dreams for more than 25 years through teaching the principles of collaboration, partnership, and sponsorship. As a Certified Speaking Professional and best-selling author, Charmaine shares her unmatched speaking, sponsorship, and entrepreneurial experiences with business owners, nonprofits, authors, and speakers looking to expand the funding and reach of their projects.

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