Raise a Dream

5 Activities to Bring Your Project to Life

Recently, I was speaking at a writer's mastermind group. The topic was how to bring your project to life and build your community. We were focused on books and author communities, but the strategies apply to any entrepreneur, film maker, or media creator with a project and a message for the world.

Funding your projects, raising dreams and bringing plans into reality are big topics to cover, but it really got me thinking about some of the key activities that have helped me bring my books and our Back Home Again movie to life. And, of course, the strategies were rooted in relationships and collaboration.

In this article, you’ll find a few of the project strategies I shared. You can apply these strategies to your books, projects, launches of books and your other programs.

5 Ways to Maximize Your Event Marketing

Getting your sponsors and speakers engaged in event marketing can take your online and in-person events to new levels of success.

We created a specific event marketing document and guide to help partners, exhibitors, sponsors, and speakers promote a conference I was part of planning. (We’ve also created a similar document for one of our client’s events.)

Below you’ll find helpful ideas you can include in these marketing guide documents for your partners to help maximize the reach and impact of your next online or in-person event.

17 Savvy Strategies to Sell More Books at Book Signings

I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore.

So how do you make sure your book signing events are busy, engaging people, and selling lots of books?

Collaborate on Pre-Event Book Signing Marketing

Ensure you meet or talk with the bookstore or book event host to plan out a shared marketing campaign.

Typically bookstores do little to promote the signings; however, here are the things that bookstores (Chapters, Coles, and independent stores) have done in the past to promote book signings when efforts to collaborate result in a coordinated plan ahead of time:

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books! YIKES!

9 Book Marketing Plans To Help You Raise Your Dream Faster

The “If you build it, they will come” concept does not apply to book sales. Selling more books requires a plan and follow-through action.

Every week, I meet authors who thought once they wrote the book, it would just keep selling and they could move on to write another book.

That is not the case.

Book sales, whether you are traditionally published or self-published, require ongoing marketing, promotion, and sales activities.

Meme What You Say: Social Media Tools That Help Raise Dreams

Raising Dreams is easier when you have the right tools at the right time.

Memes are a great way of sharing your magic and brand with the world and are also a way of recognizing your champions, partners, and sponsors.

Memes are graphics with words on them. They should contain a contact such as your website or Facebook/Twitter handle.

You can use photos that you have taken or use stock photos from copyright-free sites. Always make sure you give credit when you use other people’s photos or quotes. This demonstrates integrity and respect for others and your sponsors NEVER want to be under scrutiny for a meme you posted that has someone’s copyrighted photo or quote in it.

10 Tips on How Collaborating With Your University Alumni Can Help Raise Dreams

Recently, Charmaine had the opportunity to speak at the Canadian Association of Professional Speakers Convention (CAPS) in Ottawa. Many speakers attended her session on Planning a Speaking and Book Tour.

One of the marketing tips she provided was ensuring that your college or university alumni is engaged in your project. Alumni associations love to hear and share the good news of their members and graduates (no matter how long ago it was). They all have a big database, a large social media following, newsletters, events, and magazines or publications.

Charmaine has been featured in all her Alumni magazines (Sheridan College, Royal Roads University, University of Waterloo, and Renison College). Two of these Alumni nominated her for prestigious awards, one of which she was honoured with several years ago (Alumni of the year).

They have also hosted events for Charmaine and have attended conferences where she is speaking. She has had numerous updates and full-page features in their magazines and newsletters over the years.

Tag Archives for " marketing strategy "