When you’re connecting with sponsors in person, a “leave behind” can take many forms such as a document, pamphlet, a gift, and the list goes on. The key to a leave behind that doesn’t get tossed is to ensure it is relevant to what you met about or discussed, professional, and has a call to action. Sponsorship decision-makers meet and talk to many people who are looking to engage them as partners and sponsors, so how do you compile and design leave behinds that stand out?
What to Include in Your Leave Behind:
The leave behind should NOT be a proposal, a deck of sponsorship levels, or an ask for money. It is more an information piece that helps a prospective partner remember who you are and what your project is about. You can introduce the idea that you’ll provide a leave behind as you’re getting to know prospective sponsors.
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The reason a leave behind can be helpful to prospective sponsors is that it is a reminder of your conversation, your project, and the connection you made with them.
Your leave behind might even be an assembly of items, but here is a checklist of the essentials to include:
Your leave behind might even be an assembly of items, but here is a checklist of the essentials to include:
Examples of Leave Behinds:
How to Make Your Leave Behind Stand Out:
Below are some additional tips to ensure your leave behind doesn’t get tossed out.
What type of leave behinds could you provide at your next in-person meeting?
Leave behinds are just one of many sponsorship tools you can use to make an impact and get sponsors to say yes. If you’re looking for more ideas, check out our array of services and courses.